Author

Jennifer Bourn

Managing Client Conflicts

While proactive client management can mitigate most project obstacles and hurdles, and clear communication can practically eliminate client confusion and uncertainty, it’s nearly impossible to avoid all client conflict. It’s inevitable that sticky situations, disagreements, and the resulting tough conversations are going to happen at some point, so it’s best that you’re prepared to handle […]

How To Implement A Content Marketing Plan Without Losing Your Mind

If you’re not using content marketing to expand your brand reach, increase your visibility, and connect with ideal clients and your greater audience, you’re already behind because your competitors are and it’s helping them win business that could be yours. Take a look at these stats: Website conversion rate is nearly 6x higher for content […]

12 Financial Tips For WordPress Agencies and Freelancers

One of the best statements I have ever heard from an entrepreneur about business and money is that “Money isn’t the most important thing, but it touches everything that is.” What it means is that money makes the world go ‘round. If you want to start a business, you need money for software, equipment, and […]

How To Improve Cash Flow In Your WordPress Agency

In a small business cash is king and cash flow — the amount of money that comes and goes out of a business during a fixed period of time — makes the world go ‘round. And, in a WordPress design and development agency, cash flow is directly tied to getting paid on time by clients, […]

13 Ways To Close More Sales And Get More Clients For Your WordPress Agency

Most designers and developers dislike everything about the sales process, but they love the end result: they get more clients. So while selling a prospect on how great you are may feel icky and uncomfortable, sales calls are a necessity if you want to stay in business. I’m one of those designers who doesn’t particularly […]

Five Easy Ways To Quickly Brainstorm And Plan New Blog Posts

Every business owner I have ever built a WordPress website for loves the idea of a blog. They have heard that blogging is the fastest and easiest ways to increase website traffic, improve search engine rankings, build a big email list, gain expert positioning, and attract new clients—and they want to achieve all of that. […]

Pricing WordPress Projects Without A Clear Scope Of Work

In a perfect world, every potential website client who contacts you about a new WordPress project would know exactly what they need, have a clear scope of work with a requirements list, and understand the costs associated with their request. But perfectly educated clients are rarely reality because they don’t build websites or work with […]

How To Turn Down New Projects And Be A Hero

When you start freelancing or you start a creative agency, at first you have to take every bit of work that comes your way. You need to do this for experience, for portfolio-building, and to develop your systems, processes, and ideal client profile. Then, as your freelance business or WordPress agency grows, you’re going to […]