Author

Jennifer Bourn

How To Improve Cash Flow In Your WordPress Agency

In a small business cash is king and cash flow — the amount of money that comes and goes out of a business during a fixed period of time — makes the world go ‘round. And, in a WordPress design and development agency, cash flow is directly tied to getting paid on time by clients, […]

13 Ways To Close More Sales And Get More Clients For Your WordPress Agency

Most designers and developers dislike everything about the sales process, but they love the end result: they get more clients. So while selling a prospect on how great you are may feel icky and uncomfortable, sales calls are a necessity if you want to stay in business. I’m one of those designers who doesn’t particularly […]

Five Easy Ways To Quickly Brainstorm And Plan New Blog Posts

Every business owner I have ever built a WordPress website for loves the idea of a blog. They have heard that blogging is the fastest and easiest ways to increase website traffic, improve search engine rankings, build a big email list, gain expert positioning, and attract new clients—and they want to achieve all of that. […]

Pricing WordPress Projects Without A Clear Scope Of Work

In a perfect world, every potential website client who contacts you about a new WordPress project would know exactly what they need, have a clear scope of work with a requirements list, and understand the costs associated with their request. But perfectly educated clients are rarely reality because they don’t build websites or work with […]

How To Turn Down New Projects And Be A Hero

When you start freelancing or you start a creative agency, at first you have to take every bit of work that comes your way. You need to do this for experience, for portfolio-building, and to develop your systems, processes, and ideal client profile. Then, as your freelance business or WordPress agency grows, you’re going to […]

Terms You Need to Have in All Freelance Contracts

Introduction? Check. Scope of work? Check. Creative process? Check. Timeline, milestones, and expectations? Check. Payment terms? Check. Signature line? Check. These are all the basics of putting together freelance contracts. Putting together a basic freelance contract for a website project isn’t difficult as long as you’re only ever building small, basic websites for small amounts […]

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

My husband always teases me, saying that I’m a point-of-purchase marketers dream because I’ll stick anything in my shopping cart if it tugs on my emotions or reminds me of happy times or fond childhood memories. Over the years, I’ve spent thousands of dollars on toys, candies, foods, and even clothes for my kids because […]