Author

Jennifer Bourn

Jennifer Bourn is founding partner at Bourn Creative a full-service design and development company specializing in WordPress. With twenty years in the industry under her belt, she is an award-winning designer who consults on branding, website strategy, and content strategy. Jennifer speaks often, delivering workshops and keynote presentations, co-organizes the Sacramento WordPress Meetup and WordCamp Sacramento and writes regularly about freelancing, client services, blogging, marketing, websites, and branding. Learn more at https://jenniferbourn.com.

Three Ways To Handle An Unresponsive Client

Is your agency plagued with clients that go unresponsive? From the client missing a deadline to third-party integration issues, there are all sorts of reasons a digital agency may run into project delays. But there is one above all others that drives agencies crazy more than any other—an unresponsive client. If you’ve been selling web […]

Improve Your Sales And Marketing With Powerful Benefit Statements

Benefit statements are clear and concise statements that communicate the benefit of a product, program, or service to the reader. I’m sure you have heard experts preach the successes that come from marketing with benefits and not features. The problem is, when you’re creating content, often the features feel like benefits because you believe wholeheartedly […]