Author

Jennifer Bourn

Improve Your Sales And Marketing With Powerful Benefit Statements

Benefit statements are clear and concise statements that communicate the benefit of a product, program, or service to the reader. I’m sure you have heard experts preach the successes that come from marketing with benefits and not features. The problem is, when you’re creating content, often the features feel like benefits because you believe wholeheartedly […]

5 Live Client Touchpoints You Need On Every WordPress Website Project

When outlining the web design and development process, almost all freelancers and agencies list the exact same steps for building a WordPress website: discovery, design, development, and deployment. It’s a great first start, but those four steps don’t cover the whole project. When planning a new WordPress project, my outline includes more of the project: […]

Managing Client Conflicts

While proactive client management can mitigate most project obstacles and hurdles, and clear communication can practically eliminate client confusion and uncertainty, it’s nearly impossible to avoid all client conflict. It’s inevitable that sticky situations, disagreements, and the resulting tough conversations are going to happen at some point, so it’s best that you’re prepared to handle […]

How To Implement A Content Marketing Plan Without Losing Your Mind

If you’re not using content marketing to expand your brand reach, increase your visibility, and connect with ideal clients and your greater audience, you’re already behind because your competitors are and it’s helping them win business that could be yours. Take a look at these stats: Website conversion rate is nearly 6x higher for content […]

12 Financial Tips For WordPress Agencies and Freelancers

One of the best statements I have ever heard from an entrepreneur about business and money is that “Money isn’t the most important thing, but it touches everything that is.” What it means is that money makes the world go ‘round. If you want to start a business, you need money for software, equipment, and […]