Author

Jennifer Bourn

Pricing WordPress Projects Without A Clear Scope Of Work

In a perfect world, every potential website client who contacts you about a new WordPress project would know exactly what they need, have a clear scope of work with a requirements list, and understand the costs associated with their request. But perfectly educated clients are rarely reality because they don’t build websites or work with […]

How To Turn Down New Projects And Be A Hero

When you start freelancing or you start a creative agency, at first you have to take every bit of work that comes your way. You need to do this for experience, for portfolio-building, and to develop your systems, processes, and ideal client profile. Then, as your freelance business or WordPress agency grows, you’re going to […]

Terms You Need to Have in All Freelance Contracts

Introduction? Check. Scope of work? Check. Creative process? Check. Timeline, milestones, and expectations? Check. Payment terms? Check. Signature line? Check. These are all the basics of putting together freelance contracts. Putting together a basic freelance contract for a website project isn’t difficult as long as you’re only ever building small, basic websites for small amounts […]

Leverage Emotional Brand Triggers To Increase Website Conversion Rates

My husband always teases me, saying that I’m a point-of-purchase marketers dream because I’ll stick anything in my shopping cart if it tugs on my emotions or reminds me of happy times or fond childhood memories. Over the years, I’ve spent thousands of dollars on toys, candies, foods, and even clothes for my kids because […]

Three Steps To Attract All The Clients Your WordPress Agency Will Ever Need

Whether you’re offering freelance WordPress services or selling WordPress services as an agency, there is one thing you can’t survive without—clients. If your business model is centered around providing client services, clients are both your greatest need and biggest asset, because without them there is no business.   To maintain or grow your WordPress agency, […]