Author

Jennifer Bourn

Improve Your Sales And Marketing With Powerful Benefit Statements

Benefit statements are clear and concise statements that communicate the benefit of a product, program, or service to the reader. I’m sure you have heard experts preach the successes that come from marketing with benefits and not features. The problem is, when you’re creating content, often the features feel like benefits because you believe wholeheartedly […]

5 Live Client Touchpoints You Need On Every WordPress Website Project

When outlining the web design and development process, almost all freelancers and agencies list the exact same steps for building a WordPress website: discovery, design, development, and deployment. It’s a great first start, but those four steps don’t cover the whole project. When planning a new WordPress project, my outline includes more of the project: […]