Chris Lema

Chris Lema is our Vice President of Products at Liquid Web. A well-known blogger and public speaker, Chris has led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.

How to Monetize Your Blog Without Ads

In the early days of blogging, blog owners could make a profit with banner ads. However, Adsense is now paying a fraction of what it once did, and other ad networks like Outbrain and Taboola can only fill some of the revenue gaps that online publishers have relied on in the past. At first, bloggers […]

WooCommerce Quickbooks Integration 101

For most eCommerce business owners, bookkeeping is more a necessary evil, rather than a reason to get out of bed every morning. While it’s exciting to see that revenue line in black, managing the number crunching, data entries, and product orders exact a cognitive cost for you—not to mention a time suck if you’re doing […]

Advanced eCommerce Fulfillment & Shipping Strategies

In 2017, Eagan Heath bought Splendid Beast. They sell custom art online. Very custom. Eagan knew the business because he’d done their PR for a few years. What he didn’t know was how much time he was about to lose. “The order fulfillment was killing me,” Eagan remembers. “I was in Google Sheets and Dropbox […]

What is a Call to Action?

What is a Call to Action? A call to action, normally articulated as a CTA, is an encouragement to act in a specific way, often accompanied by confidence builders and/or a sense of urgency. Today, these CTAs are found in buttons and links that exist in the middle of your web page copy, in your […]

7 Design Tools for Non-Designers

What if You’re Not a Designer? If you’re a content creator who feels comfortable with words but not with design, you’re not alone. But that doesn’t solve the problem that your posts will get better engagement if you add some visual spice to them. So what do you do if you don’t have a creative […]

Should your agency build its own management software?

If you’re a digital agency you likely run projects that require multiple people working on various tasks, all at the same time. Coordinating those efforts and tracking staff utilization for billing purposes is critical. One of the most common responses when faced with those needs, is for agency developers to suggest building their own system. […]