Author

Christie Chirinos

Christie Chirinos is the Product Manager for Managed WooCommerce Hosting at Liquid Web. Christie is a passionate advocate of online business owners, and is a frequent speaker and writer on entrepreneurship, strategy, marketing, technology and activism. With her previous experience as the co-founder of Caldera Labs, creators of top global WordPress plugin Caldera Forms, she knows both what makes an online shopper tick, and the unique challenges that today's modern website creator faces. Christie has a Master of Business Administration degree from Florida State University. When she is not working, you can find her with her boyfriend and her cat Snickers in her home in Washington, DC. You can also catch her on the WPMRR WordPress Podcast every Tuesday.

How to Write a Small Business Shipping Policy

Shipping and return policies are vital to the bottom line of an eCommerce business. Many eCommerce stores create their small business shipping and return policies the way people sign their names after a credit card purchase — without much thought (and pretty much just because they have to). Not only do they impact purchasing decisions […]

The Cheapest Way to Ship Clothes

When you’re shipping clothing purchases to your customers, there are several considerations that can impact postage price. You’ll need to make some decisions about the presentation of your products, your brand image, how quickly you want products to arrive, and other key factors. All things considered, retailers can make an effective plan for shipping their […]

Growth Hacking Strategies for eCommerce

Every entrepreneur dreams of seeing his or her business grow, but business growth doesn’t happen overnight. And it won’t happen without a plan and a strategy. We’ve collaborated with experienced business owners, and gotten their tips to help you learn how to grow your business using the most effective business growth strategies for eCommerce. The […]

5 Examples of Brands with Great Multi-Channel Marketing Strategies

What do Apple, Starbucks, Disney, Under Armour, and Bank of America have in common? They all make hundreds of millions of dollars of sales while offering an incredible user experience due to multi-channel marketing. Today, our goal is to take you through how these companies are succeeding with multi-channel marketing.   But that’s not all: We’re […]

How to Understand and Set Up Multi-Channel Attribution and Reporting

Most online retailers and eCommerce businesses rely on numerous sales channels to drive conversion and revenue. This is called a multi-channel attribution marketing strategy. But, there’s a problem. How do you make use of all the conversion data that those channels generate? Do you have to manage the data separately on every channel, or is […]