Author

AJ Morris

Guide to A/B Testing Tools for Beginners

Which version of these introductory sentences do you prefer? (A): “Online store owners must conduct tests of their marketing elements with scientific precision.” (B): “Online store owners are really just mad alchemists—standing in the lab of their websites, trying to find the magical elixir for converting website visitors into customers.” Version A is a little […]

How Do I Find and Choose a Merchant Service Provider?

Credit cards have been around since the 1920s when oil companies and hotel chains began issuing them to their customers to buy at other brick-and-mortar outlets. Today, a big chunk of credit card transactions have moved online. Now, a single credit card transaction requires an intricate web of payment processors and encryption software to authorize […]

Building a WooCommerce Marketplace With a Multi-Vendor Plugin

The quick and easy way to start selling products on your WordPress website is to install the WooCommerce plugin. However, there’s another option for the single eCommerce store model—it’s the WooCommerce multi-vendor marketplace. With a multi-vendor marketplace, you host a small or large group of suppliers on your site, skipping the hassle of ordering and […]

The Best Payment Gateways for Digital Downloads

It takes a very different strategy to sell golf clubs online than it does karaoke versions of pop songs. With golf clubs, the sale is pretty straightforward. Customers know what golf clubs do. With digital products like songs, software, ebooks, white papers, or digital art, you have to work harder to explain what customers are […]

Hobbies That Make Money: How to Tell If Your Hobby Can Be Profitable

We pick up hobbies for a lot of reasons. Sometimes it’s passion, sometimes it’s catharsis, and sometimes it’s just for the sake of passing the time. No matter why you picked up your hobby, you’ve probably had that one fleeting thought: “I wonder if I could make some money from this?” If you’re into a […]

Why Dokan is Our Favorite Multi-Vendor eCommerce Plugin

If you’re looking to open a multi-vendor marketplace, it means you want to make money. Well, to be profitable, you need a multi-vendor plugin with enough features to help everyone involved—you and the vendors who sell on your site. They need to see how well or badly their products are selling. You need management tools […]