Amanda Valle

Amanda Valle is a seasoned organic and digital marketing leader, currently serving as the Global Director of Organic Search at Liquid Web. In this capacity, she oversees all facets of organic growth strategy, from social, PR, lead gen, technical site audits and on-page optimization to user acquisition and UX improvements. Her role involves developing data-driven SEO roadmaps, managing cross-functional collaborations between the ecommerce team, engineering, and CRO teams, and ensuring that Liquid Web’s web properties consistently rank for high-value keywords in competitive verticals.Prior to joining Liquid Web, Amanda led SEO and optimization efforts at Adobe, where she was responsible for architecting large-scale technical SEO initiatives. During her tenure at Adobe, she managed site-wide performance enhancements, structured data implementations, and UX-focused tests, all aimed at improving organic visibility and user engagement. Throughout her career, Amanda has built a reputation for blending deep technical knowledge, ranging from crawl-budget management to international marketing at scale, with a strong emphasis on long-term user acquisition strategies. LinkedIn: https://www.linkedin.com/in/amanda-valle-seo-consultant/