Liquid Web Recommends WooCommerce
We know people are looking at eCommerce – more and more. Given our focus on building a managed WordPress product, it makes sense that we’d like WooCommerce.
But here are more reasons why we recommend it.
1. EVERYONE IS DOING IT
While some people debate the validity of the data coming from builtwith, the thing to note is not the pure numbers but the changes over time. WooCommerce continues to grow dramatically. When you click on “entire internet”, the data says that 42% of all the stores online are running WooCommerce.
That’s why it’s the first logical reason to strongly consider it. But it’s not the only reason – even though it creates the other reasons…
2. FINDING A WOOCOMMERCE DEVELOPER IS EASIER
The nature of WooCommerce’s growth is such that today a lot of people have experience building a WooCommerce site. Not all of them have the same experience. But they have recent experience building a store with WooCommerce.
That’s not necessarily the same when it comes to other eCommerce plugins for WordPress, or even other open source solutions.
On Upwork, for example, when you look for people with more than 100 hours of Volusion experience in the last 6 months, the count of freelance developers available is 450. The same criteria for WooCommerce gives you more than 3,000.
3. EXPERTS ARE EASIER TO FIND AS WELL
When you look for developers with much more experience (1000+ hours) who are currently active in WooCommerce development work you find thousands of developers available. Depending on which advanced filters you use, you’ll find 2-3x more WooCommerce experts than Volusion or Big Commerce.
And that’s on sites like Upwork. If you’re looking for WooCommerce developers, you’re better off starting at Codeable.io where you’ll find even more developers waiting. And with those folks, they can help you build all kinds of sites…all that generate online revenue.
4. WOOCOMMERCE KNOWS ALL ECOMMERCE SITES ARE NOT ALIKE
When you start talking to people about how they want to make money online, they’re not all selling t-shirts. Some are selling subscription services. Others sell physical merchandise. Some sell digital access to media or downloads. Others run membership sites or run online courses.
WooCommerce supports all of them. Every single option. And that’s not true with every other solution out there. Many of the older platforms are built for physical products with variations (like t-shirts). They plan and expect you to ship something. But if you ask them to protect pages of content, you’re in trouble.
5. CONTENT DRIVES SALES
I know this sounds like a random reason that doesn’t line up with anything, but if you’re a person who runs a store, you know how important content is to your site. You have to write articles way more than you ever thought would be required because stories sell products. And that means you need a blog, or a content site.
Unfortunately, most of the eCommerce platforms out there aren’t optimized for content. So you end up creating a separate and slightly disconnected site with content, hoping that you can do some navigational magic to get people jumping between content and commerce.
But it doesn’t work well. One client I worked with a couple years ago lost 60% of his traffic between the content site and the eCommerce site simply because things slowed down, sometimes didn’t connect, left people disoriented jumping between sites with differing navigation.
6. DID I MENTION ALL OF THE FEATURES AND INTEGRATIONS?
When you start looking at every eCommerce platform out there, and consider whether it makes sense to choose WooCommerce, you’ll soon discover that everyone and their brother has integrated with it. Everyone has created a payment gateway for it. Everyone has already determined (because of those numbers above) that they must make sure their products or services work well with it.
That’s the benefit of being the big player in the market.
But it’s not just about integrations. It’s also about features. Features that you can choose to add or not add, based on the needs of your site.
I’ve worked on WooCommerce sites that needed 3 extensions and others than needed three times that. I’ve worked on WooCommerce sites that only used custom extensions that were relatively easy to write, and others where the features could be bought straight off the shelf.
The total number of extensions available for WooCommerce is hard to calculate but it’s much larger than many of the other platforms out there.
7. IT CAN SCALE IF YOU KNOW WHAT YOU’RE DOING
Lastly, what I can tell you is that WooCommerce can scale. It will take some work. But the good news is that there are people out there who have done it. Personally, I worked with a team to get a WooCommerce site to scale to 2,000 add-to-cart events per minute. I’m pretty sure that qualifies as a high-performing site that needed to scale past what most people need or want.
Chris Lema is Liquid Web's Vice President of Products and General Manager at LearnDash. A well-known blogger and public speaker, Chris led our product teams to develop and launch our Managed WordPress and Managed WooCommerce product lines.
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