\nYouTube is the second most popular search engine and it is often the first place people turn to when they want to learn something new or how to do something. It's also a place where people turn to for news whether globally or in specific industries. As well, vertical video has exploded, creating new and innovative ways to connect with audiences.\n\n\n\nIn this training event, Kadence Director of Marketing Kathy Zant will share her experiences using YouTube and video to connect with audiences through experiments on her own channel, for Kadence, and for other brands. Discover how YouTube and other video platforms are changing the way we connect with audiences to deepen connections and grow brands.\n\n\n\n\n\n\n\n\n","livestream_live_transcript_text":"Nathan Ingram 0:00 \r\nThis is gonna be a lot of fun over the next couple of days lot of live demo and just getting in and making things should be a lot of fun with Kathy\r\n\r\nright captions should be working now\r\n\r\nagain, welcome everybody. If you're just joining us in zoom pop up in that chat, say hi and tell us where you're logging in from today. The link bundle is there which starts with the check in question. How familiar are you working with online video? Give us a one to 10 as you would rate yourself there. We are just about six minutes away from getting started.\r\n\r\nThat's that's all that matters, right? Absolutely. Love it. Love it\r\n\r\nAll right, welcome everybody. Check in question today is give us a one to 10 writing on your experience working with online video. How would you rate yourself and your skill set with understanding and doing all the things related to online video? We're gonna get started here in about five minutes from now. The link bundle is there in the chat with today's slides as well as the course hub that will have all of the things after we wrap up today.\r\n\r\nSo much to talk about over the next couple of days and Kathy Zant is with us and she is an expert in this area. She's She's continually doing cool stuff or Kadence with online video, but that's certainly not all she's done. She's been working with this with online video for a long time and it's gonna give us a lot of the secrets that you would otherwise have to spend a lot of time figuring out yourself.\r\n\r\nAgain, welcome everybody. If you're just now joining us, I'm going to drop the link bundle in the chat here one more time. The day one slides are there. It's going to be a lot of live demo there as well but the slides are there for you to download as well. As the course hub that will have replays, transcripts, all that stuff. And importantly, the check in question, Rate yourself one to 10 How familiar are you with working with online video, just give us a one to 10 there in the chat. It's mostly on the lower end of the spectrum right now. Susan negative number. All right, we'll take that.\r\n\r\nAgain, welcome everybody. As you're coming in, make sure you pop up in the chat and say hello. We are just now about four minutes away from getting started. Yes Sue Do you have your m&ms ready for today? Your peanut m&ms are in queue right there on Sue's desk so she's ready to go. Hey, class, good to see you. If you're just joining us I'm gonna drop in the link bundle again.\r\n\r\nSlide download is there and the replay course hub is there as well. Give us a one to 10 as you're popping in here, give us a one to 10 on how you would rate yourself with working with online video one to 10 as peeps on her desk. Oh your peaks are gone. Well, I would say that's a blessing\r\n\r\nthe peaks are just horrible and they just are I'm sorry 18 peeps are above candy are below candy corn and that is saying a lot in my world. Anyway. Alright folks, we're about two minutes away from getting started. Welcome. Glad you're here. Sue Pete. No pizzas not food Sue it's absolutely not food they should not be edible\r\n\r\nso open up the chat if you're just joining us in zoom. We are talking about everything other than video right now. It's somehow centering around EAPs and the the just abomination to the candy world. Those things are there is now in the chat the link bundle that has today's slides if you'd like to download also the check in question which is give us a rating one to 10 there in the chat, one to 10 on how you would rate your experience using online video. How familiar are you with working with online video?\r\n\r\nYeah, mostly on the lower end of the scale on the spectrum we have some folks that are a little better. A couple of negative numbers. Just about a minute to go a little over a minute before we get started here with Video Marketing Bootcamp 2023. With Kathy. As you're coming into zoom, pop up in the chat say hi and give us a one to 10 rating on your familiarity working with online video Ah okay, so nine on the production part right that but low on the marketing part. That's that's helpful. I don't think we're doing anything NSFW Paul, but thank you for playing\r\n\r\nAll right, folks, just about ready to get started. Glad you're with us. We have a lot to talk about over the next couple of days. Kathy Zant is here with us. We are just about ready to go. I'm gonna drop in our links one more time. There in the chat. Just before we get ready to start here. A lot of fun stuff to cover. A lot of good stuff to cover over the next couple of days.\r\n\r\nBeth NSFW is not safe for work. All right, it is three minutes after so let's start the recording and dive right in here for Video Marketing Boot Camp. Well, good afternoon everybody and welcome to the May 2023 Premium event here on I iThemes Training. My name is Nathan Ingram. I'm the host and I iThemes Training and I'm joined by our friend Kathy Zant who is the Director of Marketing at Kadence WP. She's going to be taking us through the delight of video marketing and all the things associated with creating a video getting it online getting views with the goal of building your brand and building your clients brand. welcome Kathy. How are you today?\r\n\r\nKathy Zant 7:19 \r\nI'm doing great. I'm so happy to be here again. It's always good to see everybody and all the jokes. Just you guys make me feel at home.\r\n\r\nNathan Ingram 7:26 \r\nIt's a lot of fun. So yeah, for those of you that aren't watching the live stream, so many fun things in the pre show and in the chat. I'm going to drop in for anybody just joining us I'm going to drop in the link bundle for today. I It starts out with a check in question of how you would rate yourself one to 10 on how familiar you are working with online video. And then you'll see the link to the slides as well as the course hub and all those replays and things will be up about an hour after we wrap up today. But Kathy, what are we going to be talking about today?\r\n\r\nKathy Zant 7:56 \r\nAll of the things around video we're going to be talking about I'm going to show you I am not a video editor. I think videos are awesome. And fun and they connect with audiences. But I am not a video editor. I have been a producer but I'm not an editor. But I had to learn a lot of things about creating videos for a number of different brands, as well as doing some stuff on my own. And over the past few years I have collected a lot of knowledge that I am putting to work for Kadence I'm doing some stuff on my own. And I want to share all of this with you guys because I think you know I've had to work at learning all of this. I've listened to tons of different tutorials, but I'm going to shortcut you guys so that you can start making videos right away that are going to positively impact your brands and your clients brands to\r\n\r\nNathan Ingram 8:44 \r\nabsolutely shortcuts are great. And so that's the real beauty of having Kathy here and learning from her. She's been doing this a long time and we can tap right into that experience. So Kathy, there are some slides today but it's a lot of live demo, right?\r\n\r\nKathy Zant 8:56 \r\nYeah, yeah. I'm going to show you I'm gonna show you what I do. I'm going to show you some behind the scenes types of things that have been done. So I'm going to take you through some of my workflows, what I do. So there's going to be a lot of demos too. So\r\n\r\nNathan Ingram 9:10 \r\nabsolutely. And as always, folks, this will be very interactive. So make sure you pop up in the q&a window there and zoom. Ask questions as they come to you and also just it's helpful to keep that open and upvote the questions of others as they come in. Because as always, we'll be taking those questions in the order of up votes as we wrap up today. So with that, Kathy I'm gonna turn it over to you. We'll take a break somewhere around two o'clock Central about an hour from now. And yeah, let's get into video marketing.\r\n\r\nKathy Zant 9:34 \r\nSounds good. Awesome. Well, thank you guys, everybody for being here and definitely ask questions because I might there might be some things that are in my head that aren't in the presentation and I want to meet you guys where you're at and I you know we did the poll at the start to see where you're at with video. Marketing. And there are a lot of low numbers and some high numbers on production, but marketing videos themselves. Maybe that's something we should dive into even more but I'm going to take you through all sorts of things are right. Here's our agenda. We're going to have two days, four hours of talking about actionable things that you can do to leverage video in your marketing to grow your brand. We're going to talk about how easy it is with the new tools that are coming out to edit and record videos. How important keyword and keyword research and SEO or to Video Marketing some tips on growing your niche in your audience and then tomorrow we're going to talk about some of the really new tools that are making some of this production so much easier with AI how important YouTube community is not just YouTube community, but video and community and how like some of these other platforms and how community is becoming sort of like this new way of marketing. So we're going to talk about that. We're talking about the importance of thumbnails type titles and analytics. We're going to talk about a little bit of that today because so much of video production is getting people to click, still very important. And we're gonna talk about how we can take videos that we're making in sort of like a long form way for YouTube and repurposing those things for other platforms so that we can be hip like all the kids and beyond things like Tic Tac. Yeah, I know me too. But tic tac and Instagram and even YouTube are doing things like shorts that are vertical content and how do we repurpose things that we're doing with, you know, wide content and get these, get these in other networks? Because we want to meet customers where they're at and bring them to our WordPress websites and connect with them and get them on our list and all of that fun stuff. And video has been an amazing way to do that. I think you know, Kadence obviously is a great product. It's amazing to build sites with Kadence. But I think a lot of Kadence his success has come from getting the word out about how wonderful it is to be a video. So we'll talk a little bit about that too. And I'm also going to show you some behind the scenes stuff that I'm actually doing because I want you to like learn from me and I am not going to say I am the video expert, but I've had some experience and I'm really excited about this platform for connecting with audiences because I have found that it it really works and it's kind of magical and it's a lot of fun. It's new, right it's I feel like video is what the internet was like back in the day when I was first learning how to build HTML. Like here we are with something that's really doing some neat ways of connecting people together. So we're gonna talk about that. Right, but why video what's interesting about video Well, we're marketers, right? Well, I'm going to assume most of us are marketers or at least we're building websites as part of marketing. You're here for video marketing. And what video does for us is increased engagement. Video has been shown to increase engagement rates in comparison to static images and text. This is from HubSpot. Adding videos to landing pages can increase conversion rates by 80%. better retention people remember things that someone tells them or that they've seen in a video According to Forrester, one minute of video is equivalent to 1.8 million words in terms of the amount of information retained, and viewers retain 95% of a message presented to them in video as compared to 10% when they're reading text. Let's face it. In this day and age, everybody's got short attention spans and they connect with people that connect with faces that connect with stories that connect with humor they connect with with other people and the information that they have to share. It's kind of why you're here today. You know you're here doing a live this is video, right? And you're here because you want to learn, you want to retain this information. And you could go research all of this but here it is encapsulated in a video and you're going to remember it at least I hope you will. I'm going to try to make it memorable video also has better SEO videos improve your website's search engine rankings. According to move li having a video on your website, it's 53 times more likely to show up on the first page of Google search results. Google owns YouTube and YouTube is the second most popular search engine. When people look at how to fix the faucet in their kitchen. They are maybe searching on Google but then here's a video that shows you oh that's my exact faucet how please show me how to fix this. Oh, here's the exact problem that I'm having. Show me how to fix it. And you've probably even seen search results in Google where not only are they showing you a video but they're like fast forwarding showing you you know at minute one and three seconds. That's exactly where the answer is that you are Googling, search and video go hand in hand. Video also improves your brand awareness. According to Animoto. 93% of businesses have gained a new customer as a result of a video on social media.\r\n\r\nIt's got some stats there. All of these stats came from Chet GPT isn't that great? Talk about how AI influences video tomorrow. That'll be fun. So what brands have really succeeded because of video Dollar Shave Club. I barely know this brand, but their case study is amazing. So they have this video. It's not very long, but it is their basic brand videos, giving the pitch about what they offer and why you should join their Shave Club. They've spent $4,500 On this video it went viral. It was a little bit edgy as you can tell from the screenshot here. Eventually dollar shapes Shave Club as a brand was sold to Unilever. I don't have stats on how, how much money they made. But the videos what does what did it there's other brands out there that have also just gained notoriety from creating memorable videos. You may have remembered the poo Peri, it's some kind of like essential oil that you spray on the toilet before you go in a public ish play place. That video made an impact and then you see PooPourri and every Bed Bath and Beyond across America. Video if done well makes an impact. It is memorable. It is shareable if it's funny and it has a good story. If you connect with an audience, people tend to share those things much more than they are sharing blog posts. Back in the day before we had decent bandwidth to actually see videos we used to have things where we were sharing blog posts all the time. Now people are sharing videos. They're sharing Shortz Instagram sharing reels i There's jokes about how many videos people share. It's just like oh my gosh, here comes another share from my friend who is just on Instagram reels all day long. It is the new way to connect with audiences. Now I don't know if you know this kid. This is a screenshot from I think this might be the thumbnail from a video that's 23 Almost 24 hours long, where he counted to 100,000 This is Jimmy Jimmy Donaldson. He is his channel is Mr. Beast and if you have children, you probably know about him. He started just in his bedroom as a kid making videos. And he's fascinating to listen to. He is obsessed about YouTube and he is obsessed about making videos that work. If you ever want to learn about YouTube marketing, this is the guy to listen to his audience is massive. He takes every dollar that he earns and he invests it back into making videos. He is making millions on videos. He doesn't have a house he lives in his office. He is obsessed. And he it's fascinating to watch some kid who's just interested in making videos and making videos that connect with an audience and watch him not only change his own life but change the lives of many other people. One of his recent videos, he helped people get I think cataract surgery and helped 1000 people to see around the world. Grab a tissue, watch that video tonight. And it's just amazing. So video did this though video gave him the money to make 1000 people see and 1000 Deaf people to hear. He is He has Mr. Beast philanthropy, he has restaurants he has created an empire from making videos in his bedroom. It's just amazing and some of his videos are just like really out there very attention grabbing. very notable very shareable. There's a lot that we as just marketers can learn from from this kid he's he's really kind of amazing. I It's funny to me because my kids talk about this stuff all the time. And so I'm just kind of following along with that. But I'll tell you, I've learned a lot watching interviews with him about how he connects with audiences and the metrics that he watches. And I'll tell you what, it's not views and it's not subscribers. We'll talk more about that a bit. How's that for a cliffhanger? All right. I'm gonna talk a little bit about my experiences with video because why should you listen to me? So a lot of you know, I feel comfortable talking with y'all because you guys know me. So before working here at stellar before working on Kadence I worked for a company called wordfence. I started there cleaning hack sites in the security space. I had a hacker I was a web developer. My boss there was very interested in video. And so in conversations and like well, if you're gonna if you need a business case for making a video, let's make a video about the WordPress community. So that video ended up becoming open the community code and let's see, I think I have the sub the website. It was nice to revisit this. We filmed a lot of this at word camps around the world. So word camp us word camp Phoenix where this little video clip happened. It's funny they set up the camera as people were walking out of the keynote and what I just did behind the camera and made funny faces so you see people this is people reacting to me being a dork which I just this is a very wonderful memory for me because WordCamp Phoenix are my people. So this video is actually I think it's like 13 minutes long. It's about WordPress. It's about the WordPress community. It is worth a watch. It was so much fun to make. I was able to go to word camps and say oh, we need to interview this person and that person and here get this shot. Make sure you do this. It was a lot of fun. So I was executive producer one of the executive producers of this film. It actually premiered at WordCamp us the last second to the last one, the one that was in St. Louis. Before all the COVID things happened. And it premiered on stage with Matt Mullenweg introducing it. It's something that I'm really proud of. It's sort of this love letter that we we did it to the WordPress community. It took probably six months and quite a lot of investment to make this happen. So it's you can go watch it. It's free and open that film. So definitely take a look at that. As I was at Director of Marketing at wordfence I did a number of short security videos,\r\n\r\ntutorials and how to use the product. famous ones how to get how to fix it when you get locked out. And I would go to support and say what questions are we getting the most requests from and I would make videos about them and put them up on YouTube when COVID happened and there were a ton of you know, everybody's locked down. And everybody ran to zoom because this is how we're going to stay connected. There were some security issues that had happened right away with Zoom. So I did a video on how to stay secure using zoom, got 11,000 views, wrote a blog post I think too but I was more interested in making the video videos a great way to show people how to do things how to connect with people, maybe who aren't really avid readers who want to connect with COVID to we weren't going to work camps anymore. And I was like, Well, how are we going to? How are we going to connect with our community? How am I going to talk to somebody who's new who's never heard of the product, maybe just installed it and just got on the mailing list? How am I going to make sure that they onboard easily quickly get what they need out of the product. So we started doing a weekly office hours for new people who are coming to the product just to sit with them ask questions, answer questions, find out what people were doing with WordPress and that evolved into a live show that we started doing on YouTube, about everything from what's coming up in the latest version of WordPress. And we had a community of people that would show up weekly to talk to us about whatever we were talking about how to clean up a hack site specific vulnerabilities how hackers get into sites, and I dragged the Threat Intelligence Team the young younger kids got involved and then I stuck step back and started being more of an executive producer there. I've taken all of that knowledge and every time we do a new product launch for Kadence we do a live stream. People don't want to hear necessarily from me but they really want to hear from Ben and Ben is awesome and plays along with me and comes along and does a live stream and talk answers questions from the community because live stream on YouTube you get a community chat capability and demos whatever is new. Whenever we have anything interesting going on we'll do a live stream. We also have a podcast and you know, bringing Ben and Hannah along on this journey they were not in front of cameras much and didn't so I took it nice and easy. We're gonna do audio first, but now we're doing a video podcast every other week. I've also done some experience experiments on my own channel. And I'll tell you one story. On Christmas morning. I'm making a pie. It was a lemon meringue pie. And I was thinking about everything that was happening with LastPass and I was like I know why they announced that customer vaults were exposed in this breach right before Christmas. They were hoping everybody to be too busy with pie I put that pie on hold I came over and I just not even putting I was you know hair up and I'm messy in the kitchen. I did not put my face on this video. And I just recorded a video about what I saw was happening with the last patch to breach which I'm sure we've talked about before but basically last patch had a hat LastPass had a breach in August of 2022. And right before Christmas, we found out that customer vaults had been exposed. And I wanted people to know about that. So I loaded up the very few news articles about that kind of highlighted them and just recorded a very short video about that which got 15,000 views on my channel that had 12 subscribers at the time of that I was really just sharing funny videos that my kids that are all like private now but funny videos of the dogs doing crazy things. It was just my personal channel I didn't really consider like hey, let's be a YouTuber. As that event with LastPass was starting to kind of more and more information was coming out about it. I recorded a follow up video that got even more views than that. Got a brand deal with nordpass to recommend their password. Manager out of nowhere. So much opportunity there. So lots can happen with video. Video can change lives video can change your brand. So what things are we seeing with trends? Well we know that YouTube is the second largest search engine. We know that vertical video is growing. We know that silent videos are gaining momentum 85% of people who are watching videos on Facebook aren't turning the sound on. What do we do about that? And Subtitles can increase in online videos view duration, which is an important metric 80% So let's keep these things in mind as we go forward with your brand. There's opportunity here. But you need to know why. You need to know your why. Who's your customer? Who are you speaking to? And what do you want them to do? What are your goals with doing video? Is it just you know, are you going to count to 100,000 and see if you can become the next Mr. Beast? Or are you just wanting to grow your brand you have a business you have a focus you have a niche and you know what you're going to be talking about? Does it fit with your overall marketing strategy? So I can't answer all these questions for you but hopefully just by me verbalizing them, you're asking them of yourself and getting a sense of what your why is with video. So we want to avoid vanity metrics. I mean, these are fun, right? 10 million subscribers. I went from 12 subscribers to 456 Whoo with just like a few videos, likes. People like your video. It's nice. Some people are going to dislike your video, who cares? Your view counts. It's interesting, and it's fun. But it doesn't tell you necessarily the number of view count. You know if you get 10,000 views on a video it sounds great. It sounds wonderful. But is that a one second view is that 30 seconds and people like click off of that. These metrics sound great, and you've heard me and I Bandy them about but they mean nothing. The metrics that really matter are your click through rate. And that means we need to start thinking about titles and thumbnails that are encouraging clicks. And the average view or view duration. Are people watching your videos for a long period of time. These metrics when the interviews that I've seen with Jimmy Donaldson Mr. Beast, he says this is all he looks at, am I getting people to click and I'm keeping them on the video for a long period of time, because he figured out on YouTube, if he can get click through rate and average view duration, those two metrics if he can have very strong metrics here then YouTube is going to recommend his video to people that he would never be able to prospect he would never be able to get in front of these people. YouTube recommends videos that have a high click click through rate and have a high average view duration and a little bit later I'll show you where you can find those metrics. But these are the things that you need to consider. Because this is these are the metrics that are going to grow your brand through video. And really what this boils down to is the only metric that matters and it's the only thing that really matters to marketers as a whole, making content that your community that your target market wants to engage with and that they want to watch. So this really boils down to knowing your audience and knowing the message that you have for them. All right. We could stop for a second and see if there's any questions. Um, should you go back to your older videos and add captioning? I would. It's not that hard to do. And then YouTube also, I think there's there is I think it still works where you can actually get captions in to into your videos through the settings within YouTube and we'll take a look at that as well. Are there any other questions in the chat? Nathan?\r\n\r\nNathan Ingram 31:26 \r\nNo, no questions. Great stuff so far. Let's keep going\r\n\r\nKathy Zant 31:29 \r\nOkay, excellent. Great. All right. Let me get this off my screen. This stuff off Okay, we're gonna dive into content. Because really, this is what we're boiling down to write it video. You can produce the greatest video in the world but if it's terrible, my son is really into video editing and making videos with his friends and he had a bunch of videos where they eat like Chef Boyardee and drink too much Dr. Pepper and end up getting sick. That's not good content for you. Maybe for a teenager, but content is king. No matter what. And just with the content we put on our blogs. Keyword Research is incredibly important. Mr. Beast, Jimmy Donaldson says that he does not create a video unless he understands what title he is going to have and what his thumbnail is. Going to be. So he actually thinks up the thumbnail and the title before he pours his millions of dollars now into a video. And in one interview that I saw he said that he's had great video ideas in the past, but because he couldn't come up with a clickable thumbnail or something that he intuitively felt was going to be clickable for him. He didn't make the video and he's spending millions of dollars on videos these days. So that kind of makes sense. But we need to do our research as well follow his lead because he's successful, right? Follow what the successful people do and model it. So understanding what your content is going to be what that title is going to be. And what that thumbnail is going to be on that Browse page is going to be incredibly important because what are we looking for with the title in the thumbnail? That's going to be your click through right. You want to entice people to be interested in whatever that video is. And it's going to happen to the title and it's going to happen through this thumbnail. If you don't know what kind of videos to make keyword research, as with our blogs is incredibly helpful. There are two tools to buddy and vid IQ which are poised to help you make the these kinds of decisions. I don't use to buddy I mentioned the vid IQ because that's where all of the people who recommend things to me, tell me to tell me to use so I am going to show you let's see if this is the right one. Yes. Okay, so this is my Oh, I lost a subscriber whant when I was 456 earlier. Okay, so this is my dashboard for my YouTube channel. I have vid IQ vid IQ you can just go vid iq.com And what they give you is a Chrome extension. So, on any other channel, you wouldn't see this little piece right here. It adds all of this information into your studio. So for every YouTube channel, you have a studio and this is where you manage all of your all of your videos. This is where you go find that click through rate. So this last video had a click through rate of 3.2% but it was also ranking by views nine out of 10 this video did not perform well. I'm going to pull back the I'm going to be very honest with you and show you what works and what doesn't work. I think this one didn't work. This was about rogue to FA apps. So there were a bunch of misc is a app developer, as well as a security research company based out of Europe somewhere, I think Cyprus and they found that there were all of these two FA apps in the App Store and in Google Play Store that were basically rogue so they would phone home your seeds. They were charging people $40 a month. I thought this was interesting information, but I didn't know my audience and the audience that is coming to my channel to look at security videos, doesn't want to use it to 28% of people out there actually want to use to have a so that video didn't work for me. And I think that's why but let's look at Vid IQ so vid IQ has this little feature here called Daily ideas. And if you click on that, it actually pops up the screen and I have the paid version for that. I think I have the paid version still says upgrade. I think I've got the lowest paid version for this. And so I have WordPress as my custom idea, and it's going to tell me what it thinks is going to be good content for me how to create a secure WordPress website a step by step guide with reviews from other websites. The five best WordPress plugins for better WordPress Cyber Monday deals. Yeah, no thanks. How to embed WordPress reviews on your website a lesson from WordPress security experts. Interesting. So then you can like click like what that why would it recommend that that's a weird one to me. So it shows what videos the top 10 videos in YouTube search for how to do that particular thing and other people are making that. So if that sounded like something that was interesting to me, I would probably do an analysis of what other people are doing with that particular topic and if it seems like something that was interesting to me, and interesting to my audience, perhaps I'd make a video about that. So you can also set up you know your keywords things that you are looking for. So it tells you the search terms that are finding the channel so people are looking for Kadence blocks, tutorials. Last Pass hack nordlocker Best to off a app those types of things. type keyword opportunities for me and it gives you a score search volume. And last pass hacked again is still still strong. Hmm. And then some rising key keywords that might be interesting. I am never going to make a video about being a surgeon guaranteed. Another interesting thing it does and this is for YouTube marketing. This is like do you really want to like go and make videos and grow compared to other audiences so I have some WordPress people and I you know I don't think Adam or WP tuts are my competitors but I put them in there because I had to do something. Network Chuck. He's super interesting for security Naomi Brockwell for privacy suit so I pulled in all of these things because they are close, you know, WordPress security. I'm still having sort of like this identity crisis. Am I with the WordPress person? Am I the security person? Why not both? I will be both. So anyway, and it compares you to all of them. So I haven't been making videos for a while. So all of my information, but it goes through all of your competitors, and who you're going to learn from what other people are doing. Are they finding success in your niche, all very helpful information here. It'll also give you information about your subscribers, where they're who they are, if they are a big channel, some SEO stuff. I don't have any videos that need optimizing. Vid IQ also helps you optimize your SEO and I will show you that in just a little bit, too. Alright, let's get back to the presentation. So vid IQ I highly recommend it. It's a Chrome extension. And we have a question. Advice for the introverts in the crowd. Yes. I'm going to be talking about that just in a second. And I'll look at your question a little bit more. To what can you teach, you know something? Don't you? Everybody knows something that you know something I know you do. There are things that you know, other people can know them too. It doesn't have to be like you have your the creme de la creme of expertise. But the principles of good SEO and the articles you write are the same things that work for video, your expertise, your experience, your authority, your trustworthiness, all of those things that Google tells us they're looking for in our content. It applies to video as well. And because video is a little bit harder to do, I mean, you can write an article you can have chat GPT write an article, but chat GPT not yet at least can't make a video for us. It can give us a video script you can say I want to do a video about X, Y, Z. Please write a video script and it will do that for you. And I'll say music here and fade in here. It will do all of that stuff and give you some ideas. But there's nobody out there who can replace you. Now here's the thing, that video that I made on Christmas morning I didn't put my face on it. Hit the nice mic. I had screenshots or basically I just loaded up in the browser and just did a screen recording of me reading an article about the last pass hack. I just, it wasn't me. I was not prepared to put my face on screen. I've been trying to do that. More and more. I think we're all getting a little bit comfortable. The fact that we went through to COVID and we've been zooming so much more and we understand like, you know we have to look halfway decent when we're sitting in a zoom call. I think that's positioning a lot of us for making video content.\r\n\r\nOther things that you can add for content. What's new, that that was a perfect storm of opportunity with the last past thing and Christmas morning because everybody else was making pies. And nobody was talking about it in the news. And it was newsworthy, and it was important. And I jumped on it because I knew there was an opportunity there and I thought hey, why it didn't take that long. So I just put it out there and I felt so much anxiety putting it out there. Because it was like the first time I had really published anything like that on my personal like I'd done the word fence thing. I've done Kadence things but I hadn't posted anything on my own personal site and it I don't know why would have anxiety about it, but I did because it was me and putting myself out there. It created anxiety but I felt that fear. And I did it anyway. I just put it out there and even after it was out there, it was anxiety ridden. I was freaked out. And then I loaded up the YouTube. The Studio app on my phone and then I got addicted to their analytics is super addicting when you're getting a lot of use. Vid IQ helps you with possible topic ideas and then also follow your instincts. That lemon pie moment. I could not replicate that. I can't tell you how to do that. I just knew I was distracted. I didn't have anybody asking me for anything at work. My family was still sleeping. It was too early. In the morning. And I just got that that I need to do this and I just did it and it worked out incredibly well. You need to focus with your channel. So I've in my studies I've noticed a lot of people who are just like okay, this is the finance channel, okay, this is the YouTube marketing channel. There needs to be some level of focus. There is an organization called brandbuilders group and they talk about something called Sheehan's wall. And that means you need to get no you need to get notoriety about one thing and then you can talk about whatever. So like Gary Vaynerchuk if you know who he is Gary Vee, does tons of motivational videos, talks about all sorts of things, but he started with wine. He made a name for himself talking about wine, and then he blew up. People liked him they liked his message and he started talking about other things, but he needed to become notoriety, known he needed notoriety in one specific area, and then then he could talk about more, but YouTube channels do not perform well if you are talking about everything. So I'm interested in WordPress. I'm interested in security. If I start veering off into home improvement projects, is that that's way off. People subscribe to me because they want to hear from me about certain topics. I don't know that I've broken through shins while I need to stick to those things or drastically make a change and try to break through the wall and another way. But if you want your brand to really connect with an audience, you need to get known for something for one thing and focus and YouTube's going to force you to focus. If you're off doing videos about tons of different things. They're not going to perform well. You need to know your audience and what they're coming to you for and test and see what works and do more of what works. And it's just the same type of thing with any kind of SEO. All right. content in this video you will learn you probably hear that all the time if you watch YouTube videos, because it helps YouTube can do voice recognition, they can do captioning. And I'm pretty sure that any video that tells you right off the bat what you're going to get out of it the algo picks that up. And I think you rank better if you do that. It understands what helps YouTube understand what your video is about. It also tells your user who like most of them will drop off after a while. It tells them what they're going to get. And then you have to deliver on that product on that promise. So like Mr. Beast will say in his videos. In this video, we're going to help 1000 people see and he delivers on it and you want people watch tour till the end because you're telling them at the beginning you're going to get this and if you stick around to the end, you're going to get that promise that gets that average view duration by starting out saying you're gonna get this, give it to them and then tell them what they just got. And that's also the same type of formula you get with a lot of content right we have an intro where you at the very top of a page you tell everyone what that article is going to be about you go into greater detail and then you have a conclusion with a call to action. Same type of thing with videos except you're scripting that out. And we need to deliver on the promise of what we say we're going to do and don't do long intros. There's tons of people didn't used to be I think I needed to people who did like minute long intros and things like that. Just get into it. Don't put something at the end if you want to get super fancy but don't put it at the beginning at the beginning you're gonna get this give them exactly what they're what they want short attention spans again. videos should be as long as they need to be a no longer don't draw it out all right, recording video equipment. Everybody wants to know what equipment to use. I was very lucky to be gifted some nice camera equipment and whatnot and lighting and all of this stuff. But you know what? Hold it. If you can't see me I've got my phone in my hand. The cameras on these phones these days are better than the cameras you probably can buy anywhere else. This camera is way better than this webcam I'm using right now because I know I can get away with this because I'm tiny in the corner. But when you're recording videos, use your phone use what you have, don't go off and say okay, well I can't do this. Because I don't have all of this equipment. Or I'll get to it when I can afford all of this equipment or when I have all of this stuff. If you're gonna invest in anything invest in a good microphone because poor audio quality people will put up with a nice high should have gotten the stats for this but I've seen statistics where they did tests that people will put up with poor video quality before they'll put up with poor audio quality. So if you're going to invest in any kind of equipment, invest in a good microphone for whatever you're doing. Also, if you're not going to put your face out there who cares about the camera, just make sure you have a good microphone and if you are going to put your face out there, make sure you have good lighting. There's plenty of plenty of lighting. I did void those ring lights. If you've seen ring lights, they your eyes reflect them and it makes people kind of look alien. Like when I was working with all of the video people they would have two lights in the front and then they'd have what they called a hair light so they'd put a light on me back behind and shine it on my head because it would cause separation between me and the background. If you want to get fancy there's articles about that, but I don't think that's necessary. I think if you're going to focus on anything, focus on having good audio equipment, good microphone and focus on just giving people the content that they need in order to understand how to solve problems. How to do something, how to understand something that's happening in the news that's related to your niche, that type of thing. If you are going to put your face out there, concentrate on your background. I'm in my living room. fireplace looks terrible, but I've got like all my knickknacks and everything. This is as good as I could do. I have to be in this room for for life reasons. But I try to make it interesting so you're not looking at the kitchen or something. So make something interesting. I see people sometimes that they put their back up against like just a white wall because that's safe, right but it makes people look terrible. Make sure you have some kind of visual interest and some kind of depth behind you don't just put like a wall behind you have some kind of visual interest that isn't distracting, but something that at least gives some kind of compliment to you being on screen. So that's really all you need. If you're gonna put your face out there, the camera that you have is probably good enough. Make sure you get decent lighting. You know there's key lights and things like that doesn't have to be you don't have to pet spend 1000s on it, just and make sure your background have some kind of depth and visual interest. Do you need to be on camera? No. People like to see people though. If you are going to be on camera, of course, good visual composition. And if you're not going to be on camera, make sure people can see what they need to see if you're doing screen shares and you guys have seen tons of people doing code shares and things like this. If you're doing anything with code that a bump that up a little bit. Make sure that it's easy for people to see, but you don't need to be on camera. There's so many channels out there that are very successful and they never put their face on camera. It's their voice. It's showing an article. If they're doing some kind of news related thing, there's a few crypto related channels that I kind of check in with every once in a while and they nobody's on screen. They're showing articles about Aetherium is doing this like but there are some channels where it's a guy just sitting there talking all the time and he's got slides and it's much like this. Whatever is going to be comfortable for you. That is what you need to do.\r\n\r\nJust do it. Yeah. So I'm being Triton that you when it's down to gonna get in shape, going to stop eating baked goods. You're gonna do whatever it is that you're going to do with life. You just have to do it and you have to realize that you will not be the expert when you start. Your first videos will be terrible. And the thing you need to do is put them behind you as fast as you can get them out there as fast as you can get it over with and just improve on something every single time. Look at the videos that you create with a critical eye and say oh well I wish I did this and just make mistakes. The great thing about recording videos especially if you're not doing live is that you can record videos and you can edit out all of the the nonsense. It's it's not that hard and I'm going to show you how I do it and I'm not a video editor. Organization problem solution. We want to include stories because when I tell you the stories about like how we made open or I tell you the story of making the lemon pie. Everybody connects with that. Your stories matter. The stories of you solving a problem with WordPress, the story of you figuring out how to do advanced custom field the story of you cleaning up a hack site. Those stories, connect with people they remember them. They put themselves in your shoes, and when they do that. They remember you they remember your brand. They remember what you're talking about. stories sell. So those stories are best told in visual representation because that's what people if we remember the stats from the beginning, that's what people remember. So you can use to make sure you use statistics to back up your assertions. Those lessons from the stories you know like the parables that works everybody remembers everybody knows what good samaritan means. You don't even need to tell you the story. You know what it means if you come from that heritage. You just say a few words and immediately you understand if I say Romeo and Juliet, you know exactly what that means. Your calls to action every video should have some kind of call to action, even if it is subscribe to the channel if you like content like this, get on my get on my mailing list with everything you're putting videos up on I'm you're probably not you know building your own YouTube. You're probably not building your own tic tac. You're using other people's platforms, you're building something on somebody else's land. Make sure there's a call to action to something that you own your WordPress site, your newsletter, your brand, so make sure you make that connection a lot. Of these YouTubers don't have that they don't have that sense. They're building YouTube right? But we know we know WordPress is where it's at. We know our website and the things that we own is most important. So make sure you have that kind of call to action and encourage comments because when there's a lot of commentary, it ends up showing YouTube that this is something that people are interested in. They're interested enough to drop a comment. It's something that they're probably going to add to their recommended or to their browse features live streams. Don't shy away from them and see streaming software. I was I'm guessing let's see. I'm going to show you stream yard because this is what we use for what I use for word fonts and this as well. So what I'm using for Kadence other people that still are using restream and zoom you can connect zoom very easily to YouTube. And it gets an when you do something live it ends up being recommended more at least from my experience. So I'm going to show you let's see, I have think I have stream yard. I'm gonna just jump into it and show you stream yard stream yard is super easy to use. You basically set up your destinations so I have this is my personal account, but I use it for Kadence just because it's easier and then I don't have to use restream and I like stream yard better so I have it hooked up to both the Kadence accounts as well as my own and you just set up at a destination. You can stream to both Facebook and to YouTube and multiple locations. When we did the Kadence amplify event. We use this and I was able to do two concurrent streams at the same time Hannah managed one I managed the other. And then you can just set up broadcasts you just set it up say I want to do a live stream. We also record the podcast here too so you can do a recording with it. It's super easy to use and I'm just going to set up on let's see, let's just do it as a recording. And this is going to just be a test recording and I'll just show you what the studio looks like really quick and make sure Okay, so you would just see it showing me that make sure that you put your name in there and everything and then this is what the studio looks like. And you can add from the bottom here. All of your guests will show up down here and then you can add that person to a stream. I'm not sure how that's going to do with like zoom. So I'm not going to do that. But you can also set up different views and it's so easy to do and when you're ready to go live, you can just click this button up in the corner and you can you go live and it gives you like a little countdown. It is so easy to use. And the great thing about stream yard is that you get all of your videos here. So we have all of the videos that we've recorded. In here and you can download those and edit them so we'll do a recording for for the Kadence beat I will use stream yard I will download that video and then I will edit it so stream yard is so easy I very much recommend that particular tool.\r\n\r\nSpeaker 2 57:00 \r\nAlright, let's see. I on the right screen. I went back editing video.\r\n\r\nKathy Zant 57:10 \r\nAlright, I am going to talk there's video editing is hard to me. I don't know why. Adobe Premiere or DaVinci Resolve. Very, very challenging. I can do enough to be dangerous with them. But I'm gonna tell you what, since I started using the script, I can knock out a video in no time at all. So just script came to me as a way to get transcripts really easily as they have evolved to script let's see do I have to script open I do to script has become my go to for editing not only audios but editing videos and I'm going to show you basically how it works so you create a new product or a new project. And let's see I pretty sure I have our episode here episode 29 I already have it started but I am going to upload the video and just show you how this works. So you just upload your video and it adds the file. And there's there's all of us and then you have to go through and and say all of the speaker names so it'll play a little clip of each speaker and then it will give you a transcript. I am not going to go through all of that because I don't want to have to listen to all of us but I'm going to show you what I did. Last night. So basically there's the video and it did show up like took a minute, but here on the bat. Well first of all, here's the transcript. So we have the the entire transcript here and it is it's not exact, I find it like how are you doing and it drops it down into Ben. But it's, it gives you all of the various speakers. Of course, I'm going to edit you know Kadence and make sure it's spelled correctly and everything but it has an option here and I wanted to show you because we all say um, and Ben and Hannah and I say like a lot and you can remove the filler words. So and it's sort of tiny, I need to wear glasses to see all of this. So you can choose the filler words like if you know someone says like a lot, make sure that that's that selected here or something sort of and you can deselect things that you know, you know, you know, people don't say in your script, and then you just click so I'm going to keep all of those on there. It says that there's 305 filler words in here. And I am just going to click Apply to all and it will go through and delete all of the filler words. Boom. I just saved myself a ton of editing time that I'm still going to have to go through and edit all of this and make sure that this is as as good as it can be. Let's see if there's something I want to let's say I want to say and then we're delete this section where Ben is talking about potentially two weeks till we release the beta version. of blocks 3.1 You heard it here first. The Kadence people don't know this yet. Let's say I wanted to take all of that out. I just highlight it and I can just delete that and it will edit the video. I'm trying to find something I actually do want to delete. Let's see right at the beginning. There's this whole section down here where it's just blank. If you can see that, um, no, it's probably a little bit harder. You can so it shows you the levels. Here. So I want to just delete this empty space. And I want to fade in and there's this little button down here that I can just do like that. And then let's see if I play it. You probably can't hear it. But you saw how it faded into the video. And then if I have like at the end we have this like little 15 second clip Kadence clip at the end. I want to add that video and I can just drag it in. I'll probably take off this extra little bit here. And I want to add a fade out here. And so that's going to look like that. Super easy. And then I have another video clip that I can just drag out of a folder and drop in here and then it will add that video as well. And then whenever I have like a specific area let's say I want to you know, kill that particular gap. And let's say I want to maybe I want to it's part of the video and I want to slip out a sentence that I said where I sound like I added myself more than anything because it's like, Gosh, why did I say that? And I'll just find that thing and I will cut that out just that exact same way. I'll just drag that blue thing over there. And then I could just hit delete, and then a little dot shows up wherever there's an edit. It's super hard to see I'm sorry, I can't I don't know if I can make this bigger but you guys can zoom from from zoom. And what you can do you there is you can add something called a crossfade. And so it'll kind of blur from one scene to the next. And then that way it's not so much of a jump cut. That being said, more and more people are used to that jump cut. So don't kill yourself like trying to add or edit all of the crossfades All right, I am going to stop right there and editing. I think I might have more to say about editing. No I don't. We can take a break Nathan. Like I have a place to stop\r\n\r\nNathan Ingram 1:02:59 \r\nthat perfect. Just like it was planned that way. That's great. We have a few questions stacked up. We're just now at two o'clock Central. Do you want to take a break now and you wanna do some questions first?\r\n\r\nKathy Zant 1:03:09 \r\nYeah, let's do some questions. Okay. All right. Stacy\r\n\r\nNathan Ingram 1:03:12 \r\nhas a question about restream. She says she has a client that uses restream to broadcast events to YouTube and Facebook with vid Id work in that scenario.\r\n\r\nKathy Zant 1:03:20 \r\nThat IQ Yeah, VID IQ will work. Because all you restream is just an application that you'll be loading up in like Chrome, and then it connects to YouTube. But so what vid IQ does is you install that in your chrome extension and you just give it permissions to your YouTube channel and you can do all kinds of research and it does so much I just showed you like all of the research stuff it does. I'm going to show you how to upload a video and what vid IQ can do for you there.\r\n\r\nNathan Ingram 1:03:52 \r\nVery cool. So that's coming up. Yes. Awesome.\r\n\r\nKathy Zant 1:03:56 \r\nIt does more than just that.\r\n\r\nNathan Ingram 1:03:58 \r\nYeah. So Ben, you touched on this question earlier about introverts? Is that something we're gonna get to later? How to break through the barrier of being an introvert with video.\r\n\r\nKathy Zant 1:04:07 \r\nYeah, I I would just not put your face on there and just try to do in the audio part of things and just do it record it and edit it later you can make it or you know if you can't edit it I mean it's I find it when I first started it was I over edits my I override it myself. I do I make myself sound so much better than I actually do. In real life. Just because I'm almost paranoid to like turn it over to another video editor because I don't feel like they're going to make me get all of my stupid idiosyncrasies out. But people that I know who who are very successful with video who have turned it over to a better video editor than them are very happy with the process. So one day I'll get there. I'm not there yet, but I would just don't put your face out there. That'll help. I think it's much easier for me to just do a faceless video and just do screen shares.\r\n\r\nNathan Ingram 1:05:03 \r\nYeah, very good. Chris is curious about any ideas you might have about getting over the threshold to monetize getting videos monetized. Are you going to cover any of that?\r\n\r\nKathy Zant 1:05:13 \r\nUm, yeah, I can. I can just tell you that you need 1000 subscribers and 4000 hours of watch time. So just so because it's just the way YouTube works. You just have to you have to have that, you know, 1000 hours of or 1000 subscribers. They just added shorts in there too. I can't remember what the stats are for shorts. I haven't really been doing shorts but let's see if I just look if I can see. Shorts, you have to have 10 million shorts views. So that's why I don't care about it because 10 million seems like a big number. But people sit there and watch shorts. It's kind of crazy. Yeah, and I do turn on comments from my videos. Yes. And when I did those videos about last pass. If you've ever had a blog post go viral and the comments are just like crazy, YouTube's worse. But the great thing about it you get these like long rants from people about like how to have a bla bla bla and I'm just like, Oh, I'm so sorry. Like, you wrote this one thing. And I'm not keeping it because you really have to look at comments and say does this serve your audience? You get some really bizarre things but I've my rule is, will this does this comment help the conversation? Or is this just some guy ranting that I'll never talk to or see again and he'll never come back to my channel? I don't care. I'll be very harsh with my comments.\r\n\r\nNathan Ingram 1:06:44 \r\nYeah, it was feel like you haven't you you have to be. You really have to be. Sherry is an interesting question just about setting up well, setting up your setup that was done. But so Sherry those of you that don't know Sherry is a master needle worker crochet er person does many cool things in that world. But so she was gonna do a video channel where she would need to go back and forth between her face and maybe the work that she's doing. How would you recommend doing that?\r\n\r\nKathy Zant 1:07:14 \r\nOh, geez. There. There are ways there software that allows you to do two different two different cameras. Now. If I was going to do it, what I would do is I have this like little tripod for my phone and I just put my phone on it. It's also a selfie stick and like extends and everything but I use it for my phone and it also does this so if I'm doing something like that I can put my phone in there as a second camera. And then there is software that you can use might be OBS, I'm not sure I'm going to have to look it up because I haven't really done that. But there's software that you can use. I'm wondering if descript us that yet. There's software you can use that does two camera and then you just record one video and you just recording two cameras and then you'll just have to like line those two timelines up in your video editing software and go back and forth between cameras. You can definitely do that with like Adobe Premiere or DaVinci Resolve. I'm not sure if you can do that with the script at this point, but you might be able to.\r\n\r\nNathan Ingram 1:08:21 \r\nYeah, several folks are chiming in on software that does that they're in the chat. That's great. Good info. Let's see. Then do you export your transcript to YouTube for subtitles or just to rely on YouTube's automated subtitles?\r\n\r\nKathy Zant 1:08:34 \r\nI've done it a couple of different ways I have done descript will add your transcript as subtitles. So I've tried it that way. I didn't like it. Because it's there. It's part of the video then Right? Whereas captions is something that you can turn off. And then I had to consider also that there are a lot of people out there who might be watching my video and hearing it in English but they turn on captioning in their language. Yes. So I go with YouTube.\r\n\r\nNathan Ingram 1:09:03 \r\nYeah, that's good. Okay, and last question. I'm gonna use this as a setup because we're talking about moving a lot of our lot our free content here on the new stellar academy that is, pardon me solid academy that is yet to come. Moving the free content to YouTube and one of the reasons for that is it'll be a live broadcast. And the question from Beth is, is there an advantage of doing live video over recorded and uploaded?\r\n\r\nKathy Zant 1:09:30 \r\nI love live video. And in those meetings with Nathan I'm always the one like I'm the one advocating for live video. I've had success with it, you know, people come to me still to this day, like well not like to my house but in social comments. I will get a comment from somebody like I used to watch you on wordfence live all the time, and I learned so much from you and thank you so much for doing those. And I really miss Sally's cat blog, and I'm like, I still have that domain. I'm resurrecting Sally's cat blog. Because I used to use that as a joke because people say Oh, well, you know, I just have a cat blog. It'll never get hacked. Yes, it'll get hacked. It doesn't matter if you don't take care of it. It's gonna get hacked. But the community that comes to live streams, there's a few channels of live streams that I watch and the community that that connects their people meet each other in in those discussions. There's so much there's something you just can't get with a recording. There's something called premieres and I'll show you that also with YouTube as well where you can set up a premiere. So it looks it's recorded, but you set it up as a premiere and then that live chat happens. And then you can have the benefit of having a recorded video but it's a premiere. And the cool thing about what what YouTube will do is say this premieres coming up. Do you want to get notified? Thank you. I don't have to mail on it. Go ahead, please do. So it's additional ways of just getting in front of your audience and building those connections that that I think is just amazing. So\r\n\r\nNathan Ingram 1:11:07 \r\nyeah, and in the YouTube algorithm, it does prioritize content that sent live to YouTube, right?\r\n\r\nKathy Zant 1:11:14 \r\nYeah, I think it does, especially if you're subscribed to the channel. It's like the first thing if you're subscribed to a channel, let's say you've got an audience that, you know, my 456 subscribers of I went live on my channel, each one of those people, well, first of all, you can set up they can set up notifications to know whether or not you know, when a video gets posted. They can have all notifications come through. So if they've set up notifications, they're gonna get notified that I'm going live. They might even get an email that I'm going live. So going live just builds it just another way of building audience and building opportunities to connect with people you would never connect with in any other way.\r\n\r\nNathan Ingram 1:11:58 \r\nAwesome. All right, well let's take a quick break. And for those of you who just saw some weird stuff in my lighting, it's because we're having a we're having a really bad thunderstorm right now and my power just flickered. So Kathy, I just made you the host in case I disappear. Okay, so hopefully no issues with that. I'm on to the power ups, but we'll see how things go. So let's take a five minute break is five enough Kathy do you need to look for No, that's okay. All right. It's about to be nine minutes after so at 14 minutes after we'll be back live. It's five minutes from now. We're quiet. Until then.\r\n\r\nAll right. We are back for part two of day one of the Video Marketing Bootcamp Cathy what are we going to cover this last hour\r\n\r\nSpeaker 2 1:18:20 \r\nOkay, we are going to cover recording videos or uploading our videos.\r\n\r\nKathy Zant 1:18:28 \r\nWhat else? Let me look at my notes for uploading videos and growing, growing our audience.\r\n\r\nUnknown Speaker 1:18:38 \r\nAll right, very good. Well, let's get into it. All right.\r\n\r\nKathy Zant 1:18:43 \r\nOn fun, uploading videos, and YouTube. The slide means absolutely nothing. Let's get into a demo and talk about all of the fun things that YouTube lets us do. I am not going to do this on the Kadence account. I will do this and my own account if I can find it. Alright. You uploading videos is pretty easy. This Create button up here shows you everything that you can do so you can upload videos you can go live straight from here but I honestly I recommend using something like restream or using something like stream yard because it gives you so much more control. I have tried the whole like zoom to YouTube thing too. And there are so many things that need to happen in order for the connections to be made. Do yourself a favor and use one of the tools like stream yard or restream so much easier. The great thing about YouTube also is there are community elements to this as well. So you can create community posts and those will show up when people are browsing through all of the like if they're sitting around their phone, they can see a community post that people set up like polls and things and I get shown polls on YouTube sometimes have channels that I may have watched a video and I don't remember them, but they're asking me to interact. So that might be another way of just I haven't tried it but make a make a note. If you are trying to build a channel, try doing polls and see what happens. So that's part of of community as well. And then there's playlists, and this is kind of new, new podcasts. Obviously podcasts are a huge thing. video podcasts. A huge thing. Lots of videos are very successful on YouTube. As well as other platforms. But this is a new way that YouTube is giving people opportunities to connect with audiences. And we're gonna go ahead and upload a video. This is pretty easy. I'm just going to upload it I'm not going to publish this but I'm going to upload that video I recorded with Ben and Hannah yesterday and it will go ahead and start uploading that and it will start populating a bunch of information into your video. Now here you can see that IQ would like to play your title. The shorter the title, the better, is what they say. Again, what are the things that are going to cause people to click through it's going to be the thumbnail and it's going to be the title because that's what people when people start looking at at YouTube at that Browse page, what do they see they see all of those various videos. And so they'll see thumbnail and they'll see like a tiny little circle that's related to who you are and then they'll see the title underneath that particular thumbnail. Same thing when they're scrolling on their phones. If they have the YouTube apps. So you want to make sure that you have a nice short succinct title that delivers that is going to be related to the deliver the delivered promise within the video. Don't try to be cutesy here, but you do want to call attention like bait. Yeah. It's it's kind of a I wouldn't say be completely click Beatty, but you have to encourage people to click and the great thing let's see, I'm just gonna say Kadence speed test title. don't publish that's going to be my title just because I need to remind myself of that. Vid IQ will give you there's an AI component. I'm not sure why it's not loading here. But it will give you an opportunity to do me because it's not uploaded. Yet. You see down here it's telling you that standard definition is it but uploading is still happening. It's gonna take five minutes to upload. Vid IQ also has this AI thumbnail builder. I've never used that but let's try it and see what happens. The description, very important here, the description you have 5000 characters to say whatever it is that you want to say. So I'm going to tell you actually I'm going to show you on the Kadence like it's here. Let's go to the Kadence YouTube channel. Ben won't mind right. Let's see I gotta make this window smaller so I can see what I am doing here. But again, here we see all of these thumbnails that are trying to entice you to click on things and titles. So we're gonna go to YouTube studio here, and I'm going to give you an overview of what I do for the Kadence and see I've got vid IQ on here. I don't have the Pro version, but at least it gives you the same type of same type of stuff. Okay, so I'm gonna go edit this last video here. And here I've got that title here it is, I don't know what's poppin on my channel, I'm paying for it on my channel, get AI title recommendations, so that IQ will give you some recommendations of what you could possibly use and I think this title was actually something that they had suggested and I did use that transform your WordPress site with amazing animate on scroll effects, no coding needed so you can check and see which title is going to appeal to you. Shorter is obviously going to be better. I didn't really go that short here in the description box. You want to make sure that whatever you say is related to this is much more SEO than the tags which we'll see shortly. You can put links in there. I recommend I don't care really much should care. But if you want to know that something in your Google Analytics that it's coming from YouTube, you want to add UTM to your links here and they're not going to be like all prettified or anything so maybe you want to use a bitly or something like that. If you're gonna put links in here I'm just putting straight links and because it's easier, you are allowed to do three hashtags and YouTube videos and those will show up when you're browsing and YouTube. Let's see if some of these show up in any of these. Anyway, they go in the description. I'm not seeing them on any of the recommended videos. But you get three and you can put them in the description here what video did I just do where I did the timestamps Oh, oh, that was the one I didn't. Oh shoot to want to see on my Twitter. stuff. Where is it was the one I did for it's in here. I want to show you how to do timestamps chapters. also really important. So I did a video on\r\n\r\nbuilding effective landing pages with Kadence if you want this video, I can share it with you right now. It's unlisted because it's kind of a bonus for the Page Builder Summit. But within this description, you can see I have timestamps here. So you start with 000 at the beginning and do an intro and then when you add each additional timestamp on there, then when you watch that video, which I'm going to pause you can see all of the various Can you see the timestamps there and the titles so this is example landing pages. Nielsen Norman group's Julian ship heroes tutorial headlines that work. So I made all of those various timestamps and put them down here. And because I start with 000 YouTube knows to add those up here as well. It allows people to jump around in your videos and get to the content that they're most interested in. And that will allow them to stay on your video longer. We could help that's what we're going for. Okay, so we uploaded this video and it walks through you want to fill us those 5000 characters. Put as much information in there as you want. For Kadence I always make sure for like the Kadence beat I make sure that the the blog post that has the particular for the podcast that that's there. I make sure that there's calls to action to get Kadence pro starter templates. I know everybody dives into starter templates, everything that's going to help a new person who's just coming to the Kadence beat and maybe clicked on it because they were interested in the title and they're brand new to Kadence maybe they're not even in the WordPress space and they don't know anything. I want to make sure that there's enough links there at the bottom that if they do scroll through that, that they get started knowing more about the Kadence brand. This is an opportunity you don't know where people are coming from YouTube algorithm, you know, made the algorithm Gods shine brightly on you so that it ends up in front of prospects that you would have never been able to reach otherwise. So you can put links in here and add tracking to them. thumbnails, you can upload them this way. I always use Canva and I'm using Canva for this presentation. I'm gonna get out of it. I am on page let's see 29 of 34 and I am going to go to Canva Thank you Canva there are new things in Canva pro YouTube thumbnails. Make your life easy. Don't make it hard. use Canva it is so easy you can get in there are so many different thumbnails. And the thumbnail is so important right? Remember what Mr. Beast said he does not make a video unless he knows what his title is. And he knows what his thumbnail is going to be. There are so many different thumbnail examples here in Canva where you can get started. Find something that works for you make it more of your brand, but make your life easy. The cool thing about YouTube is that that now there's some service out there that does a B testing for for titles and thumbnails. It was in beta. I need to find it. I'll find it for tomorrow. I'm writing it down right now because this is important. Wouldn't that be great? You get to AB test. And this application does that for you so you know which thumbnails working which ones not? And the cool thing is you can't republish videos, but you can come back in and you can edit your thumbnails, you can edit your titles, you can edit your descriptions, all really wonderful. So if something's not working, like that one video that I showed you about to have a rogue to have a apps that nobody cares about. That wasn't working and I could see right away it wasn't working. So I decided to swap out that thumbnail and see if that made a difference. I changed the title see if it made a difference and then it was like win some lose some I'll make another video about something else. It's all testing right and that's what marketing is all about. Marketing isn't about just like set it and forget it Mark it's about marketing is about creating a landing page and saying, Alright, is this gonna work? Is that gonna work? Let's change this. Let's try it this way. And it's all testing things. You're doing the same thing with YouTube as well. Playlists. You can have various playlists. So I have WordPress keynotes, my life and Mount Shasta because basically that's all I have each channel but they're all private right now. So you can have different playlists for Kadence. The Kadence speed is all in its own playlist if people want to go find those their tutorials we're going to do all those in their own playlist as well. We're talking about doing an entire class from for beginners from beginning to all the way up to custom post types with Kadence. So that would go all in its own playlist. So somebody can just load up that playlist and start from never knowing anything about WordPress and then getting all the way to custom post types and Kadence elements. Very important because of an online laws with kids. Just always make sure you say that it's not made for kids. If you say it is made for kids, then there's all kinds of other stuff, but you're probably not going to be targeting children with your videos at least I'm guessing if there is any you want me to explore that further. I was just saying no, it's not made for kids. I can't explore that further if you want but I haven't. So my video contains paid promotions. So when I did that brand deal for nordpass I had to check this because I did get paid for making a video about their products. I made sure that I checked that. You can do your own chapters or you can say Hey YouTube, go ahead and add those. I am a control freak. I do it myself and the cool thing is about just scrubbed. So you've got this video, and it's so easy to get your timestamps. So like let's say here's the timestamp for this down here. That's 2147 So you can just very easily page through your transcript and get your timestamps so that is not hard to do. Let's see tags. Tags sound super important, don't they? Let's tag everything. Tags are nothing in YouTube. At least that's what I've been told. The cool thing about vid IQ they have this thing called boost this video. You can click that and it will populate all of your tags for you. I don't find this this is a huge win. I would spend a lot more time on your title and a lot more time on your description and your thumbnail and then just let vid IQ do all of the tagging and not worry too much about it. I never really fill any of this stuff out and I always allow embedding because guess what, if you have your your video embedded on your WordPress site, let's say you have a tutorial that you've done and you have a written tutorial, but you want to add a video as well and embed that YouTube video on your site. YouTube can tell that your user you know that they're getting traffic and we'll look at analytics in a while. But they can tell where traffic is coming from. And if you're sending traffic to your video and people are sticking with it that average view duration is longer. And the click through rate is as long as well on on YouTube. And you're sending traffic to it as well. That tends to show that hey, you're using this you're not just throwing out there hoping the algorithm is working for you. You are marketing this video as well. So they pay more attention to it. At least that's what I've seen in my experience that if you are embedding videos elsewhere, that it does help you with getting the Browse and recommended comments. I always allow comments but I hold potentially inappropriate comments for review. I do feel like comments and we'll talk about this tomorrow when we get into community. Comments are important comments are a part of your community and it's a part of your marketing. And I'll tell you what if you're ever on a famous person's YouTube channel, let's say you're on Taylor Swift's YouTube channel and you say wow, Taylor, I remember this and this was so great. And I love this whatever you did, and Taylor Swift responds to you. There's something there. I know that my daughter who loves Taylor Swift, if she got a message saying thank you for watching my video from Taylor Swift, we would never hear the end of it. It would mean so much to her. You are building your brand and when you build your brand, there is a little bit of this celebrity type of aspect to it. We are still so ingrained that the things that we watch are important and we add greater weight to something that we watch. If somebody's on TV. of somebody's in a movie. There's a starch struck next to it. So if you connect with that person, it's even more powerful. So always respond to your comments, at least heart them. At the very least and I'll show you more about that tomorrow. I mean, you can see the video now is being checked. So let's go to the next. This is where you can add your subtitles and descript actually has a way of of exporting your transcript.\r\n\r\nSo you can upload your transcript from descriptive you want to do that adding an on screen. People say that this is super important that you add an end screen I don't do it. You know why? I look at analytics and I see that most people don't watch till the end. What's the point? But maybe maybe they do. Maybe your video is amazing and you're getting tons of tons of views and people are watching watching it all the way through. Then you might want to add an end stream you have to add the end screen within the video editor and you can add an actually within Canva they are they have YouTube and screens too. So you can go in here and find end screens and just repurpose this make your life easier. So you can find a little end screen and you add it to your video. If you're using the script you add 10 to 15 seconds of that video. I think this is timed as 1015 seconds. Hard to tell. Anyway, you can just download that out of Canva make sure it's like your brand and everything and upload that into descript at the end. And then where am i I'm here. Then you can add that on screen and it'll end up looking something like this. So this would be the subscribe link. And then you can choose which videos you would like to suggest at the end. So you would suggest something that's sort of related to the video that you just uploaded. And then you can also say best for viewer so like this one would be do best for viewer and then maybe this one could be most recent upload if you didn't want to decide and let YouTube decide for you. So you can do that. I think it's like 15 seconds that that you would add to the end here. I'm going to discard the changes there. Just wanted to show that you can add cards this is promotional type of stuff within the video itself. So like within the video, let's say right here, we wanted to add a link to to something we could add we could add a link right? Oh partner program really can't do that. Okay, whatever. So if I wanted to add a link to another video like that last pass that original video if I wanted to do that right there, it would show up in the top right corner, a little info card here where they can go look at that particular video. And if I recall correctly, you can only do five of them in a video. If I recall correctly, it's been a while since I've added those. I used to add them specific like we were talking about a product or a feature within a product, like at wordfence. I would do that. And so we'd have we'd add specific cards or specific links in there. We were able to add links maybe it's because they had more subscribers than my lonely little channel here. We had to add links to like specifically where that tutorial was whatever it was we were reviewing. So checks So YouTube is going to check you for any copyright violations. So it will notify you here if there's any copyright problem. Music If you're going to add any music to a YouTube video. Make sure you own that music. Make sure you have the rights to that music. Getting a copyright strike takes your video off of monetization takes it I think it's just monetization. Yeah, I have a video of my daughter dancing to a Beatle song and that's got a copyright strike on is like seriously. Okay. But this is the nature of our our friend YouTube. So you just have to work within that if you have like there are places where you can get music like pond five is one of them. Epidemic Sound is another one where you can actually like buy music and to include within your videos. So just make sure that you have the rights to whatever video you use. So on YouTube, you can set your visibility in a number of different ways so you can make your videos private, so that only you and people that you choose can watch the video so that you'd have to actually grant permission to somebody else's Google account in order to view the video, unlisted, which is what I have for that building an effective landing page and it shows up here underneath the title as an unlisted video. So I can share that link. I can share that link with anyone I can share that link with you guys in the chat. You guys can watch it later if you would if you were interested. Oh, I can only send it to host and panelists. Nathan, I'm gonna send it to you and you can share it if you would like to. So it's just a video about Kadence and effective landing pages. But they need to have the link in order to get to it so that is what what that particular unlisted, means public, anybody can watch it. If you're trying to monetize YouTube, you have to use your public. You have to set everything to public. If you have an unlisted video, it doesn't count towards those watch hours. So your public videos do so you have to set it up for public. Here's where you can set it as an instant premiere. I am not going to save this. I'm not going to publish this. Instead it is an instant premiere and what ends up happening you you schedule it. So you would go here and schedule, set it as a premiere. Oh no send us an insert premiere is it's going to start a premiere as soon as I click publish. If you schedule it, let's say on the 31st of May I would like to schedule this and set it up as a premiere. Then it will start showing up in the Google browse when people are browsing for videos that will say this is you know, scheduled and you can do a notification. So this is a recorded video here, but it's still going to act as a live video. So when there's a premiere, you can set it up so that chat that chat happens. Let's see I think all of that I haven't done this particular. So you can do a countdown like a one minute countdown. And then they have some music that you can set up so it counts down. So you can set it if we set it up to start at midnight it would start at that time. And then there is a place I think I do not want to do this. So I'm just going to do this private. And there's a place where you can set up the chat you can turn the chat on you can turn the chat off. I believe that is a I'm not sure where that is. I think it's previously with all of the comment stuff. So I'm just going to save that. That is not going to show in your in your YouTube dashboard. There are all sorts of various things you can look at the content. So this is all of all of the videos that I made. videos from many moons ago living in Mount Shasta and my daughter riding horses, analytics. We're going to look at that tomorrow. But this is super fun and super addicting. Tons and tons of fun there. Let's get back to our presentation and see if there is see where we are at. We're going to talk about growing your audience. Let's get into that. And let's also check with questions. How are we doing with all of our questions? Where am I? How long do you usually spend an adding a video to YouTube? There are a lot of details to input. Yeah, it does. You'll get used to it. Ben, it doesn't. It doesn't take that long because I've planned out so much of so much of the stuff that I was doing ahead of time I've planned out my title. I've planned out my thumbnail. I've planned out the copy that's going to go there. Sometimes I use chat GPT lately to write some of the copy and then edit it. I mean I'm saving time either AI is not going to replace it with somebody else using it right I've got a lot going on I need some help. So check GPT will help me write some copy. Sometimes it works sometimes not so great. But it doesn't take that long. I have been doing\r\n\r\nso like the the last Kadence beat podcast took me a lot longer but prior to that it takes me like a couple of hours to edit it and descript because the script makes it so easy because I feel like I'm just editing a transcript and the transcript I'm going to put on the Kadence website because I want the SEO juice on the Kadence website for all of the things that we're talking about. So it makes sure I publish a transcript that's cleaned up there. But I'm editing a transcript and I'm editing the video at the same time and it goes so much faster. I used to have to get the video and like handed off to somebody who knew how to run Adobe Premiere or DaVinci Resolve better than me and wait and then I'd have to send it back and say okay, well you miss this. Can we change that and there was always this back and forth. I'm doing it so much faster just on my own. I don't feel like I need a video editor anymore. Maybe my videos do need more of a professional touch. But you know I'm my goal with the videos that I'm making are to connect my expertise, my experience, my trustworthiness, and connecting that with an audience. And that's coming from here. It's coming from here sometimes my heart it's I'm putting myself out there and trying to help people understand how to do things with WordPress how to do things with Kadence, how to better secure their digital life, how to better secure WordPress, all these things that are super important to me. I'm just putting it out there. And I'm going to trust that it doesn't need to be that polished because if the information is good, and I'm reaching the right audience, I've seen how just doing good enough is good enough. It doesn't have to be perfect and perfection. What is that thing Perfection is the enemy of like getting it done. Don't make perfection your enemy and don't be too hard on yourself and just be really be really clear with your you're gonna suck when you start like my first videos. My videos now probably stink it's just but I'm putting them out there and I've had some success with them. I mean if we look at gosh my channel if we look at cheese, some of the content like those two videos I did around Christmas time. This one has 30,000 views. This one's got 15,000 views. So this was the Christmas morning one. And this was the follow up one a week later. And that one surprisingly and if I look at my analytics right now and I look at the videos that people are well look at that people are watching Kadence stuff. Hey, makes me happy. But look down here. People are still watching those last past videos from months ago. That's the great thing about YouTube marketing is that this is evergreen you put something out there about how to do something and people still find it. It's evergreen marketing. Even. And that wasn't an evergreen story. That last pass thing was happening right then right now this is important right now you need to like get off of last pass. And that's when I expected all the traffic but I still have people watching it to this day. So it's just an amazing channel for like connecting with your audience. And that's what we want to do. We're trying to grow our brand we're growing our influence. We're growing our audience and that is going to have an impact on the bottom line. And we're going to leverage we're leveraging Google and we're leveraging YouTube. Browse. So when you when you're on that, see when you're on that YouTube page, and you're browsing through all of these various videos that you could possibly watch something's going to grab someone's attention, like oh, I would like to look at Adobe Firefly that looks scary thing I am going to maybe watch safe to watch later where videos go to die. But that looks interesting to me. I'm going to click on that I don't know who Peyton Clark Smith is. I see that videos gotten 205 views. You see on here what says is it 73 I'm sorry, my eyes are like really wonky right now. 73 views per hour so people are watching that pretty strongly this ridiculousness you see, that's something that vid IQ adds when you have that plugin so it's going to let you know what videos are are being watched right now. So you can see like trends and what's hot. So maybe if I wanted to do a video about Adobe Firefly, maybe that's something I might want to do because that is getting a lot of use right now. But this browse connects with audiences that Peyton's never going to find me. But YouTube's finding me and telling me hey, maybe I should take a look at this. Maybe this is interesting to me. So the algorithm is making connections with browse. Then we have recommended so when you're at the end of a video, Google will recommend or get YouTube it's Google same thing. It will recommend another video or like what I ended up doing. I'm cooking in the kitchen and I'm listening to a video and then it just pops on another video after that as an autoplay it's deciding what I'm going to listen to next. And a lot of times it knows what I want those kinds of recommended ways of getting in front of an audience. Very, very powerful. And then search search is going to be important, but browsing recommended if you can get Google pushing your content and getting it in front of people using the algorithm. I mean, it is just icing on the cake of everything that you've done. That's when you know you've won and according to Mr. Beast, what he has said and he's probably the most successful YouTube Video Creator out there right now. average view duration and click through rate. If those two things are working, then he knows he's getting in front of brows and recommended he's getting in front of the audiences that he could never touch on his own. So make sure you're making content that engages and delights your audience. And YouTube is going to say this is good content and we want to keep people on the app or keep people on this YouTube page for as long as humanly possible. And we're going to start suggesting your content because we know it's successful with your audience. And so we want to help you build your audience because if you are building your audience on their platform, they're going to help you search results. Also important if people are looking for a solution. This is like looking for a solution to a problem are looking for how do I do something or looking for something aspirational? One of our fun things that we do and our family is there's one YouTube channel where this guy is a real estate agent and he goes and tours these like $30 million houses like my daughter's like this is the Batcave and it's just like this fun thing. So we go and search for his channel because it doesn't get recommended all that much. But we'll go and search for like crazy la Real Estate and this guy keeps coming up. So searching is definitely a way to grow. How do you get that click through rate, compelling short title and a compelling thumbnail. I know I keep repeating myself, but this is how it works. This is how YouTube works. You need to have something that is very compelling as a title. You notice that IQ is not doing a hey, let's give you AI for the description. But they are giving you hey, let's do AI and make sure we got that title knocked out of the park because they know you need to have a compelling short title and a compelling, enticing thumbnail that gets people to click. And with that AI title, I mean it wasn't all that much. But it was like Oh, Firefly I've heard of that and I'm interested i i know what that is. And so, Firefly he's trying it out. I haven't gotten my access to it yet. So that's what enticed me to want to look at that. So the thumbnail wasn't even that flashy. But it did definitely say what that video is about and he better deliver average view duration. Did I forget to pop that text in average view duration that's our last thing. I am going to just jump into average view duration and on a video. Let's just go look at analytics for this last video. And we're going to look at average view duration. That's under engagement. So here we have average view duration and this particular video was only two minutes and 49 seconds and it is three minutes less than usual. This is really kind of cool because this particular analytics shows you what's happening with that video. Let's look at something that's a little more successful. Did that one work? Well. This one did. Dynamic, the new dynamic design library whenever there's a new when I do like videos about old features or something that's like small they don't perform really well. But if I go for like when the new design library came out, so this grade section down here that shows you what your average typical views are and if you can get this pink line up above that, then you're doing well. So you see watch time on this is 76 points have been more than usual.\r\n\r\nOur average view duration was still one minute and 44 seconds less than but we did pretty good on that. It's also telling us that the average percent viewed was 41%. And then it'll also say this is pretty typical. You'll see this you know you'll start out at the beginning of the video with a lot of traffic and people's attention span just does not last that long. So the key is to create engaging content and within that first 30 seconds, give them the reason why they need to watch till the end. And if you can do that and give them a reason to watch till the end. Well either they're going to just like fast forward to the end or you're going to retain them to the end as long as you have enough good content here in the middle. So average view duration. If you can get everybody watching for a very long period of time, you're going to do well. So that's that's the fun stuff that I know let's see, did I hit everything that I wanted? Um, I think I did tomorrow. We have AI tools for content optimization, how to manage community, we talked about a little of that with community and comments and stuff, then we're going to talk a little bit more about some experiments with thumbnails titles and dive deeper into analytics because there's a lot here and then we're going to talk about all of those vertical places where we see videos like Tic Tac Instagram reels and YouTube shorts.\r\n\r\nNathan Ingram 1:57:00 \r\nVery good. Kathy, this has been really, really interesting. Some stuff I've never even gotten into before. I really appreciate you walking through some of these things.\r\n\r\nKathy Zant 1:57:12 \r\nWell, yeah, no problem. I think it's fascinating. So if\r\n\r\nNathan Ingram 1:57:17 \r\nyou could give everybody on right now a what's a little bit of homework they could do tonight so then they can do just to sort of dip their toe in the water.\r\n\r\nKathy Zant 1:57:26 \r\nIf you don't have a YouTube channel, go create one. Download the go on Chrome and get that that IQ and extension and tell it what you want to make videos about and see what it tells you and see what kind of content ideas that you might have. Also, I would say really think about what who your audience is Who is it that you want to serve? Who do you want to help? And I would say think about if you don't know who that is. Think about who the person you were yesterday, or the person you were five years ago, or the hardest thing that you've ever done in your life and how you got through it and help the person who's going through that right now. There's your niche because your story, your personal story matters a lot. So even if that's just about WordPress, like when you claim to hack site, or when you got started with dynamic content, or when you just got started with WordPress, and I know there's 1000 YouTube channels out there about WordPress, but there's something that's unique about your knowledge of it. Like every time somebody asked me hey, can you do a security audit on my site? I'm like, you kind of know your stuff. Every time there's something that I can help them with I just did one and somebody had a backup in their, in their root directory that was publicly accessible. And this person knows their stuff, but they still engage me for a security audit and there it was, and I helped them. So there's something that you know, there's something that you do that is of service to a greater audience than you imagine.\r\n\r\nNathan Ingram 1:59:10 \r\nYeah. All right. Here's a great question from sharing. And by the way, folks, if you have a question and you haven't asked yet, we're down to the wire. So drop it in there in the q&a, and we'll get that over to Kathy before we wrap up today. Yeah, Sherry has a good question here. So if she has a couple of different topics like one graphic design one needlework, should you have two separate accounts? How would you suggest that?\r\n\r\nKathy Zant 1:59:33 \r\nYeah, from what I've seen from people who have like huge, huge followings on YouTube and get tons of views and have monetization and all of that, if that's what you're going for, and you're putting content out first, for a specific purpose and you want to monetize and grow an audience. I would do two separate things because if they're very divergent topics that aren't related like WordPress and security, I can kind of put those things together because it's all technology. But if I was going to do a channel about stroke rehabilitation, something about which I wish I didn't know so much about but I do, but if I was going to do a channel about that, I wouldn't put it with all the tech stuff, because YouTube is going to look the algorithm is going to look at the groups that are interested in that and if they don't intersect, you don't want to it's like you just sweet and sour on the same plate. You don't really want it and they do YouTube will not recommend because it's like okay, well there's all these people who are interested in stroke rehab are clicking on these videos. And now she's got a video over here about this what what audience do we serve this to? And maybe the algal gets smarter someday, but right now it's not. So do two different channels if you have two divergent topics you want to cover?\r\n\r\nNathan Ingram 2:00:50 \r\nYeah, this is the same advice, for example, that we if we're doing an SEO talk, we'll have you know, if you have two very different blogging genres that you want to talk about, you really need to separate sites for that very same reason.\r\n\r\nKathy Zant 2:01:04 \r\nYeah. And you know, I've been blogging forever and it's like, but it's my personal site. It's my first it's about me. It's the wrong answer. Right. Right. It's, it's like I really think that whole thing about Shands wall about you have to find your notoriety about one thing and you have to put that out there as your one thing, and then you could be Gary Vaynerchuk, who talks about doesn't talk about wine anymore, but he talks about all sorts of things when it talks about how to lead a team talks about how to market all sorts of different things because he can because now the brand is Gary Vee. It's not Gary Vee the wine guy.\r\n\r\nNathan Ingram 2:01:48 \r\nRight? Exactly. All right, very good. I really really interesting thoughts here, folks. Everybody has some homework, go out there and create a YouTube channel if you haven't done it yet and set up that browser extension Kathy which was again called\r\n\r\nKathy Zant 2:02:02 \r\nvid IQ, IQ and\r\n\r\nNathan Ingram 2:02:05 \r\njust do a little research and see what you come up with. Yeah, well, that's gonna wrap us up for today. Again, thanks, Kathy. Thank you all for participating. Great chat. Great questions as well. We're back tomorrow, one o'clock Central for the final two hours of the Video Marketing Bootcamp. And we have a lot to cover tomorrow. So we'll see you back then. Tomorrow, one o'clock Central and iThemes Training where we go further together.","multi-day_replay_details":["s:1039:\"a:6:{s:18:\"event_replay_title\";s:5:\"Day 1\";s:25:\"day_description_cloneable\";s:395:\"How to Create Content that Connects\r\n\r\nHow to use video to grow a brand\r\nHow to easily record and edit video\r\nKeyword research, video SEO\r\nGrowing your niche & your audience\r\n\r\n\nExponentially Grow Your Business in 2023\n\n\n\nYouTube is the second most popular search engine and it is often the first place people turn to when they want to learn something new or how to do something. It's also a place where people turn to for news whether globally or in specific industries. As well, vertical video has exploded, creating new and innovative ways to connect with audiences.\n\n\n\nIn this training event, Kadence Director of Marketing Kathy Zant will share her experiences using YouTube and video to connect with audiences through experiments on her own channel, for Kadence, and for other brands. Discover how YouTube and other video platforms are changing the way we connect with audiences to deepen connections and grow brands.\n\n\n\n\n\n\n\n\n","livestream_live_transcript_text":"Nathan Ingram 0:00 \r\nThis is gonna be a lot of fun over the next couple of days lot of live demo and just getting in and making things should be a lot of fun with Kathy\r\n\r\nright captions should be working now\r\n\r\nagain, welcome everybody. If you're just joining us in zoom pop up in that chat, say hi and tell us where you're logging in from today. The link bundle is there which starts with the check in question. How familiar are you working with online video? Give us a one to 10 as you would rate yourself there. We are just about six minutes away from getting started.\r\n\r\nThat's that's all that matters, right? Absolutely. Love it. Love it\r\n\r\nAll right, welcome everybody. Check in question today is give us a one to 10 writing on your experience working with online video. How would you rate yourself and your skill set with understanding and doing all the things related to online video? We're gonna get started here in about five minutes from now. The link bundle is there in the chat with today's slides as well as the course hub that will have all of the things after we wrap up today.\r\n\r\nSo much to talk about over the next couple of days and Kathy Zant is with us and she is an expert in this area. She's She's continually doing cool stuff or Kadence with online video, but that's certainly not all she's done. She's been working with this with online video for a long time and it's gonna give us a lot of the secrets that you would otherwise have to spend a lot of time figuring out yourself.\r\n\r\nAgain, welcome everybody. If you're just now joining us, I'm going to drop the link bundle in the chat here one more time. The day one slides are there. It's going to be a lot of live demo there as well but the slides are there for you to download as well. As the course hub that will have replays, transcripts, all that stuff. And importantly, the check in question, Rate yourself one to 10 How familiar are you with working with online video, just give us a one to 10 there in the chat. It's mostly on the lower end of the spectrum right now. Susan negative number. All right, we'll take that.\r\n\r\nAgain, welcome everybody. As you're coming in, make sure you pop up in the chat and say hello. We are just now about four minutes away from getting started. Yes Sue Do you have your m&ms ready for today? Your peanut m&ms are in queue right there on Sue's desk so she's ready to go. Hey, class, good to see you. If you're just joining us I'm gonna drop in the link bundle again.\r\n\r\nSlide download is there and the replay course hub is there as well. Give us a one to 10 as you're popping in here, give us a one to 10 on how you would rate yourself with working with online video one to 10 as peeps on her desk. Oh your peaks are gone. Well, I would say that's a blessing\r\n\r\nthe peaks are just horrible and they just are I'm sorry 18 peeps are above candy are below candy corn and that is saying a lot in my world. Anyway. Alright folks, we're about two minutes away from getting started. Welcome. Glad you're here. Sue Pete. No pizzas not food Sue it's absolutely not food they should not be edible\r\n\r\nso open up the chat if you're just joining us in zoom. We are talking about everything other than video right now. It's somehow centering around EAPs and the the just abomination to the candy world. Those things are there is now in the chat the link bundle that has today's slides if you'd like to download also the check in question which is give us a rating one to 10 there in the chat, one to 10 on how you would rate your experience using online video. How familiar are you with working with online video?\r\n\r\nYeah, mostly on the lower end of the scale on the spectrum we have some folks that are a little better. A couple of negative numbers. Just about a minute to go a little over a minute before we get started here with Video Marketing Bootcamp 2023. With Kathy. As you're coming into zoom, pop up in the chat say hi and give us a one to 10 rating on your familiarity working with online video Ah okay, so nine on the production part right that but low on the marketing part. That's that's helpful. I don't think we're doing anything NSFW Paul, but thank you for playing\r\n\r\nAll right, folks, just about ready to get started. Glad you're with us. We have a lot to talk about over the next couple of days. Kathy Zant is here with us. We are just about ready to go. I'm gonna drop in our links one more time. There in the chat. Just before we get ready to start here. A lot of fun stuff to cover. A lot of good stuff to cover over the next couple of days.\r\n\r\nBeth NSFW is not safe for work. All right, it is three minutes after so let's start the recording and dive right in here for Video Marketing Boot Camp. Well, good afternoon everybody and welcome to the May 2023 Premium event here on I iThemes Training. My name is Nathan Ingram. I'm the host and I iThemes Training and I'm joined by our friend Kathy Zant who is the Director of Marketing at Kadence WP. She's going to be taking us through the delight of video marketing and all the things associated with creating a video getting it online getting views with the goal of building your brand and building your clients brand. welcome Kathy. How are you today?\r\n\r\nKathy Zant 7:19 \r\nI'm doing great. I'm so happy to be here again. It's always good to see everybody and all the jokes. Just you guys make me feel at home.\r\n\r\nNathan Ingram 7:26 \r\nIt's a lot of fun. So yeah, for those of you that aren't watching the live stream, so many fun things in the pre show and in the chat. I'm going to drop in for anybody just joining us I'm going to drop in the link bundle for today. I It starts out with a check in question of how you would rate yourself one to 10 on how familiar you are working with online video. And then you'll see the link to the slides as well as the course hub and all those replays and things will be up about an hour after we wrap up today. But Kathy, what are we going to be talking about today?\r\n\r\nKathy Zant 7:56 \r\nAll of the things around video we're going to be talking about I'm going to show you I am not a video editor. I think videos are awesome. And fun and they connect with audiences. But I am not a video editor. I have been a producer but I'm not an editor. But I had to learn a lot of things about creating videos for a number of different brands, as well as doing some stuff on my own. And over the past few years I have collected a lot of knowledge that I am putting to work for Kadence I'm doing some stuff on my own. And I want to share all of this with you guys because I think you know I've had to work at learning all of this. I've listened to tons of different tutorials, but I'm going to shortcut you guys so that you can start making videos right away that are going to positively impact your brands and your clients brands to\r\n\r\nNathan Ingram 8:44 \r\nabsolutely shortcuts are great. And so that's the real beauty of having Kathy here and learning from her. She's been doing this a long time and we can tap right into that experience. So Kathy, there are some slides today but it's a lot of live demo, right?\r\n\r\nKathy Zant 8:56 \r\nYeah, yeah. I'm going to show you I'm gonna show you what I do. I'm going to show you some behind the scenes types of things that have been done. So I'm going to take you through some of my workflows, what I do. So there's going to be a lot of demos too. So\r\n\r\nNathan Ingram 9:10 \r\nabsolutely. And as always, folks, this will be very interactive. So make sure you pop up in the q&a window there and zoom. Ask questions as they come to you and also just it's helpful to keep that open and upvote the questions of others as they come in. Because as always, we'll be taking those questions in the order of up votes as we wrap up today. So with that, Kathy I'm gonna turn it over to you. We'll take a break somewhere around two o'clock Central about an hour from now. And yeah, let's get into video marketing.\r\n\r\nKathy Zant 9:34 \r\nSounds good. Awesome. Well, thank you guys, everybody for being here and definitely ask questions because I might there might be some things that are in my head that aren't in the presentation and I want to meet you guys where you're at and I you know we did the poll at the start to see where you're at with video. Marketing. And there are a lot of low numbers and some high numbers on production, but marketing videos themselves. Maybe that's something we should dive into even more but I'm going to take you through all sorts of things are right. Here's our agenda. We're going to have two days, four hours of talking about actionable things that you can do to leverage video in your marketing to grow your brand. We're going to talk about how easy it is with the new tools that are coming out to edit and record videos. How important keyword and keyword research and SEO or to Video Marketing some tips on growing your niche in your audience and then tomorrow we're going to talk about some of the really new tools that are making some of this production so much easier with AI how important YouTube community is not just YouTube community, but video and community and how like some of these other platforms and how community is becoming sort of like this new way of marketing. So we're going to talk about that. We're talking about the importance of thumbnails type titles and analytics. We're going to talk about a little bit of that today because so much of video production is getting people to click, still very important. And we're gonna talk about how we can take videos that we're making in sort of like a long form way for YouTube and repurposing those things for other platforms so that we can be hip like all the kids and beyond things like Tic Tac. Yeah, I know me too. But tic tac and Instagram and even YouTube are doing things like shorts that are vertical content and how do we repurpose things that we're doing with, you know, wide content and get these, get these in other networks? Because we want to meet customers where they're at and bring them to our WordPress websites and connect with them and get them on our list and all of that fun stuff. And video has been an amazing way to do that. I think you know, Kadence obviously is a great product. It's amazing to build sites with Kadence. But I think a lot of Kadence his success has come from getting the word out about how wonderful it is to be a video. So we'll talk a little bit about that too. And I'm also going to show you some behind the scenes stuff that I'm actually doing because I want you to like learn from me and I am not going to say I am the video expert, but I've had some experience and I'm really excited about this platform for connecting with audiences because I have found that it it really works and it's kind of magical and it's a lot of fun. It's new, right it's I feel like video is what the internet was like back in the day when I was first learning how to build HTML. Like here we are with something that's really doing some neat ways of connecting people together. So we're gonna talk about that. Right, but why video what's interesting about video Well, we're marketers, right? Well, I'm going to assume most of us are marketers or at least we're building websites as part of marketing. You're here for video marketing. And what video does for us is increased engagement. Video has been shown to increase engagement rates in comparison to static images and text. This is from HubSpot. Adding videos to landing pages can increase conversion rates by 80%. better retention people remember things that someone tells them or that they've seen in a video According to Forrester, one minute of video is equivalent to 1.8 million words in terms of the amount of information retained, and viewers retain 95% of a message presented to them in video as compared to 10% when they're reading text. Let's face it. In this day and age, everybody's got short attention spans and they connect with people that connect with faces that connect with stories that connect with humor they connect with with other people and the information that they have to share. It's kind of why you're here today. You know you're here doing a live this is video, right? And you're here because you want to learn, you want to retain this information. And you could go research all of this but here it is encapsulated in a video and you're going to remember it at least I hope you will. I'm going to try to make it memorable video also has better SEO videos improve your website's search engine rankings. According to move li having a video on your website, it's 53 times more likely to show up on the first page of Google search results. Google owns YouTube and YouTube is the second most popular search engine. When people look at how to fix the faucet in their kitchen. They are maybe searching on Google but then here's a video that shows you oh that's my exact faucet how please show me how to fix this. Oh, here's the exact problem that I'm having. Show me how to fix it. And you've probably even seen search results in Google where not only are they showing you a video but they're like fast forwarding showing you you know at minute one and three seconds. That's exactly where the answer is that you are Googling, search and video go hand in hand. Video also improves your brand awareness. According to Animoto. 93% of businesses have gained a new customer as a result of a video on social media.\r\n\r\nIt's got some stats there. All of these stats came from Chet GPT isn't that great? Talk about how AI influences video tomorrow. That'll be fun. So what brands have really succeeded because of video Dollar Shave Club. I barely know this brand, but their case study is amazing. So they have this video. It's not very long, but it is their basic brand videos, giving the pitch about what they offer and why you should join their Shave Club. They've spent $4,500 On this video it went viral. It was a little bit edgy as you can tell from the screenshot here. Eventually dollar shapes Shave Club as a brand was sold to Unilever. I don't have stats on how, how much money they made. But the videos what does what did it there's other brands out there that have also just gained notoriety from creating memorable videos. You may have remembered the poo Peri, it's some kind of like essential oil that you spray on the toilet before you go in a public ish play place. That video made an impact and then you see PooPourri and every Bed Bath and Beyond across America. Video if done well makes an impact. It is memorable. It is shareable if it's funny and it has a good story. If you connect with an audience, people tend to share those things much more than they are sharing blog posts. Back in the day before we had decent bandwidth to actually see videos we used to have things where we were sharing blog posts all the time. Now people are sharing videos. They're sharing Shortz Instagram sharing reels i There's jokes about how many videos people share. It's just like oh my gosh, here comes another share from my friend who is just on Instagram reels all day long. It is the new way to connect with audiences. Now I don't know if you know this kid. This is a screenshot from I think this might be the thumbnail from a video that's 23 Almost 24 hours long, where he counted to 100,000 This is Jimmy Jimmy Donaldson. He is his channel is Mr. Beast and if you have children, you probably know about him. He started just in his bedroom as a kid making videos. And he's fascinating to listen to. He is obsessed about YouTube and he is obsessed about making videos that work. If you ever want to learn about YouTube marketing, this is the guy to listen to his audience is massive. He takes every dollar that he earns and he invests it back into making videos. He is making millions on videos. He doesn't have a house he lives in his office. He is obsessed. And he it's fascinating to watch some kid who's just interested in making videos and making videos that connect with an audience and watch him not only change his own life but change the lives of many other people. One of his recent videos, he helped people get I think cataract surgery and helped 1000 people to see around the world. Grab a tissue, watch that video tonight. And it's just amazing. So video did this though video gave him the money to make 1000 people see and 1000 Deaf people to hear. He is He has Mr. Beast philanthropy, he has restaurants he has created an empire from making videos in his bedroom. It's just amazing and some of his videos are just like really out there very attention grabbing. very notable very shareable. There's a lot that we as just marketers can learn from from this kid he's he's really kind of amazing. I It's funny to me because my kids talk about this stuff all the time. And so I'm just kind of following along with that. But I'll tell you, I've learned a lot watching interviews with him about how he connects with audiences and the metrics that he watches. And I'll tell you what, it's not views and it's not subscribers. We'll talk more about that a bit. How's that for a cliffhanger? All right. I'm gonna talk a little bit about my experiences with video because why should you listen to me? So a lot of you know, I feel comfortable talking with y'all because you guys know me. So before working here at stellar before working on Kadence I worked for a company called wordfence. I started there cleaning hack sites in the security space. I had a hacker I was a web developer. My boss there was very interested in video. And so in conversations and like well, if you're gonna if you need a business case for making a video, let's make a video about the WordPress community. So that video ended up becoming open the community code and let's see, I think I have the sub the website. It was nice to revisit this. We filmed a lot of this at word camps around the world. So word camp us word camp Phoenix where this little video clip happened. It's funny they set up the camera as people were walking out of the keynote and what I just did behind the camera and made funny faces so you see people this is people reacting to me being a dork which I just this is a very wonderful memory for me because WordCamp Phoenix are my people. So this video is actually I think it's like 13 minutes long. It's about WordPress. It's about the WordPress community. It is worth a watch. It was so much fun to make. I was able to go to word camps and say oh, we need to interview this person and that person and here get this shot. Make sure you do this. It was a lot of fun. So I was executive producer one of the executive producers of this film. It actually premiered at WordCamp us the last second to the last one, the one that was in St. Louis. Before all the COVID things happened. And it premiered on stage with Matt Mullenweg introducing it. It's something that I'm really proud of. It's sort of this love letter that we we did it to the WordPress community. It took probably six months and quite a lot of investment to make this happen. So it's you can go watch it. It's free and open that film. So definitely take a look at that. As I was at Director of Marketing at wordfence I did a number of short security videos,\r\n\r\ntutorials and how to use the product. famous ones how to get how to fix it when you get locked out. And I would go to support and say what questions are we getting the most requests from and I would make videos about them and put them up on YouTube when COVID happened and there were a ton of you know, everybody's locked down. And everybody ran to zoom because this is how we're going to stay connected. There were some security issues that had happened right away with Zoom. So I did a video on how to stay secure using zoom, got 11,000 views, wrote a blog post I think too but I was more interested in making the video videos a great way to show people how to do things how to connect with people, maybe who aren't really avid readers who want to connect with COVID to we weren't going to work camps anymore. And I was like, Well, how are we going to? How are we going to connect with our community? How am I going to talk to somebody who's new who's never heard of the product, maybe just installed it and just got on the mailing list? How am I going to make sure that they onboard easily quickly get what they need out of the product. So we started doing a weekly office hours for new people who are coming to the product just to sit with them ask questions, answer questions, find out what people were doing with WordPress and that evolved into a live show that we started doing on YouTube, about everything from what's coming up in the latest version of WordPress. And we had a community of people that would show up weekly to talk to us about whatever we were talking about how to clean up a hack site specific vulnerabilities how hackers get into sites, and I dragged the Threat Intelligence Team the young younger kids got involved and then I stuck step back and started being more of an executive producer there. I've taken all of that knowledge and every time we do a new product launch for Kadence we do a live stream. People don't want to hear necessarily from me but they really want to hear from Ben and Ben is awesome and plays along with me and comes along and does a live stream and talk answers questions from the community because live stream on YouTube you get a community chat capability and demos whatever is new. Whenever we have anything interesting going on we'll do a live stream. We also have a podcast and you know, bringing Ben and Hannah along on this journey they were not in front of cameras much and didn't so I took it nice and easy. We're gonna do audio first, but now we're doing a video podcast every other week. I've also done some experience experiments on my own channel. And I'll tell you one story. On Christmas morning. I'm making a pie. It was a lemon meringue pie. And I was thinking about everything that was happening with LastPass and I was like I know why they announced that customer vaults were exposed in this breach right before Christmas. They were hoping everybody to be too busy with pie I put that pie on hold I came over and I just not even putting I was you know hair up and I'm messy in the kitchen. I did not put my face on this video. And I just recorded a video about what I saw was happening with the last patch to breach which I'm sure we've talked about before but basically last patch had a hat LastPass had a breach in August of 2022. And right before Christmas, we found out that customer vaults had been exposed. And I wanted people to know about that. So I loaded up the very few news articles about that kind of highlighted them and just recorded a very short video about that which got 15,000 views on my channel that had 12 subscribers at the time of that I was really just sharing funny videos that my kids that are all like private now but funny videos of the dogs doing crazy things. It was just my personal channel I didn't really consider like hey, let's be a YouTuber. As that event with LastPass was starting to kind of more and more information was coming out about it. I recorded a follow up video that got even more views than that. Got a brand deal with nordpass to recommend their password. Manager out of nowhere. So much opportunity there. So lots can happen with video. Video can change lives video can change your brand. So what things are we seeing with trends? Well we know that YouTube is the second largest search engine. We know that vertical video is growing. We know that silent videos are gaining momentum 85% of people who are watching videos on Facebook aren't turning the sound on. What do we do about that? And Subtitles can increase in online videos view duration, which is an important metric 80% So let's keep these things in mind as we go forward with your brand. There's opportunity here. But you need to know why. You need to know your why. Who's your customer? Who are you speaking to? And what do you want them to do? What are your goals with doing video? Is it just you know, are you going to count to 100,000 and see if you can become the next Mr. Beast? Or are you just wanting to grow your brand you have a business you have a focus you have a niche and you know what you're going to be talking about? Does it fit with your overall marketing strategy? So I can't answer all these questions for you but hopefully just by me verbalizing them, you're asking them of yourself and getting a sense of what your why is with video. So we want to avoid vanity metrics. I mean, these are fun, right? 10 million subscribers. I went from 12 subscribers to 456 Whoo with just like a few videos, likes. People like your video. It's nice. Some people are going to dislike your video, who cares? Your view counts. It's interesting, and it's fun. But it doesn't tell you necessarily the number of view count. You know if you get 10,000 views on a video it sounds great. It sounds wonderful. But is that a one second view is that 30 seconds and people like click off of that. These metrics sound great, and you've heard me and I Bandy them about but they mean nothing. The metrics that really matter are your click through rate. And that means we need to start thinking about titles and thumbnails that are encouraging clicks. And the average view or view duration. Are people watching your videos for a long period of time. These metrics when the interviews that I've seen with Jimmy Donaldson Mr. Beast, he says this is all he looks at, am I getting people to click and I'm keeping them on the video for a long period of time, because he figured out on YouTube, if he can get click through rate and average view duration, those two metrics if he can have very strong metrics here then YouTube is going to recommend his video to people that he would never be able to prospect he would never be able to get in front of these people. YouTube recommends videos that have a high click click through rate and have a high average view duration and a little bit later I'll show you where you can find those metrics. But these are the things that you need to consider. Because this is these are the metrics that are going to grow your brand through video. And really what this boils down to is the only metric that matters and it's the only thing that really matters to marketers as a whole, making content that your community that your target market wants to engage with and that they want to watch. So this really boils down to knowing your audience and knowing the message that you have for them. All right. We could stop for a second and see if there's any questions. Um, should you go back to your older videos and add captioning? I would. It's not that hard to do. And then YouTube also, I think there's there is I think it still works where you can actually get captions in to into your videos through the settings within YouTube and we'll take a look at that as well. Are there any other questions in the chat? Nathan?\r\n\r\nNathan Ingram 31:26 \r\nNo, no questions. Great stuff so far. Let's keep going\r\n\r\nKathy Zant 31:29 \r\nOkay, excellent. Great. All right. Let me get this off my screen. This stuff off Okay, we're gonna dive into content. Because really, this is what we're boiling down to write it video. You can produce the greatest video in the world but if it's terrible, my son is really into video editing and making videos with his friends and he had a bunch of videos where they eat like Chef Boyardee and drink too much Dr. Pepper and end up getting sick. That's not good content for you. Maybe for a teenager, but content is king. No matter what. And just with the content we put on our blogs. Keyword Research is incredibly important. Mr. Beast, Jimmy Donaldson says that he does not create a video unless he understands what title he is going to have and what his thumbnail is. Going to be. So he actually thinks up the thumbnail and the title before he pours his millions of dollars now into a video. And in one interview that I saw he said that he's had great video ideas in the past, but because he couldn't come up with a clickable thumbnail or something that he intuitively felt was going to be clickable for him. He didn't make the video and he's spending millions of dollars on videos these days. So that kind of makes sense. But we need to do our research as well follow his lead because he's successful, right? Follow what the successful people do and model it. So understanding what your content is going to be what that title is going to be. And what that thumbnail is going to be on that Browse page is going to be incredibly important because what are we looking for with the title in the thumbnail? That's going to be your click through right. You want to entice people to be interested in whatever that video is. And it's going to happen to the title and it's going to happen through this thumbnail. If you don't know what kind of videos to make keyword research, as with our blogs is incredibly helpful. There are two tools to buddy and vid IQ which are poised to help you make the these kinds of decisions. I don't use to buddy I mentioned the vid IQ because that's where all of the people who recommend things to me, tell me to tell me to use so I am going to show you let's see if this is the right one. Yes. Okay, so this is my Oh, I lost a subscriber whant when I was 456 earlier. Okay, so this is my dashboard for my YouTube channel. I have vid IQ vid IQ you can just go vid iq.com And what they give you is a Chrome extension. So, on any other channel, you wouldn't see this little piece right here. It adds all of this information into your studio. So for every YouTube channel, you have a studio and this is where you manage all of your all of your videos. This is where you go find that click through rate. So this last video had a click through rate of 3.2% but it was also ranking by views nine out of 10 this video did not perform well. I'm going to pull back the I'm going to be very honest with you and show you what works and what doesn't work. I think this one didn't work. This was about rogue to FA apps. So there were a bunch of misc is a app developer, as well as a security research company based out of Europe somewhere, I think Cyprus and they found that there were all of these two FA apps in the App Store and in Google Play Store that were basically rogue so they would phone home your seeds. They were charging people $40 a month. I thought this was interesting information, but I didn't know my audience and the audience that is coming to my channel to look at security videos, doesn't want to use it to 28% of people out there actually want to use to have a so that video didn't work for me. And I think that's why but let's look at Vid IQ so vid IQ has this little feature here called Daily ideas. And if you click on that, it actually pops up the screen and I have the paid version for that. I think I have the paid version still says upgrade. I think I've got the lowest paid version for this. And so I have WordPress as my custom idea, and it's going to tell me what it thinks is going to be good content for me how to create a secure WordPress website a step by step guide with reviews from other websites. The five best WordPress plugins for better WordPress Cyber Monday deals. Yeah, no thanks. How to embed WordPress reviews on your website a lesson from WordPress security experts. Interesting. So then you can like click like what that why would it recommend that that's a weird one to me. So it shows what videos the top 10 videos in YouTube search for how to do that particular thing and other people are making that. So if that sounded like something that was interesting to me, I would probably do an analysis of what other people are doing with that particular topic and if it seems like something that was interesting to me, and interesting to my audience, perhaps I'd make a video about that. So you can also set up you know your keywords things that you are looking for. So it tells you the search terms that are finding the channel so people are looking for Kadence blocks, tutorials. Last Pass hack nordlocker Best to off a app those types of things. type keyword opportunities for me and it gives you a score search volume. And last pass hacked again is still still strong. Hmm. And then some rising key keywords that might be interesting. I am never going to make a video about being a surgeon guaranteed. Another interesting thing it does and this is for YouTube marketing. This is like do you really want to like go and make videos and grow compared to other audiences so I have some WordPress people and I you know I don't think Adam or WP tuts are my competitors but I put them in there because I had to do something. Network Chuck. He's super interesting for security Naomi Brockwell for privacy suit so I pulled in all of these things because they are close, you know, WordPress security. I'm still having sort of like this identity crisis. Am I with the WordPress person? Am I the security person? Why not both? I will be both. So anyway, and it compares you to all of them. So I haven't been making videos for a while. So all of my information, but it goes through all of your competitors, and who you're going to learn from what other people are doing. Are they finding success in your niche, all very helpful information here. It'll also give you information about your subscribers, where they're who they are, if they are a big channel, some SEO stuff. I don't have any videos that need optimizing. Vid IQ also helps you optimize your SEO and I will show you that in just a little bit, too. Alright, let's get back to the presentation. So vid IQ I highly recommend it. It's a Chrome extension. And we have a question. Advice for the introverts in the crowd. Yes. I'm going to be talking about that just in a second. And I'll look at your question a little bit more. To what can you teach, you know something? Don't you? Everybody knows something that you know something I know you do. There are things that you know, other people can know them too. It doesn't have to be like you have your the creme de la creme of expertise. But the principles of good SEO and the articles you write are the same things that work for video, your expertise, your experience, your authority, your trustworthiness, all of those things that Google tells us they're looking for in our content. It applies to video as well. And because video is a little bit harder to do, I mean, you can write an article you can have chat GPT write an article, but chat GPT not yet at least can't make a video for us. It can give us a video script you can say I want to do a video about X, Y, Z. Please write a video script and it will do that for you. And I'll say music here and fade in here. It will do all of that stuff and give you some ideas. But there's nobody out there who can replace you. Now here's the thing, that video that I made on Christmas morning I didn't put my face on it. Hit the nice mic. I had screenshots or basically I just loaded up in the browser and just did a screen recording of me reading an article about the last pass hack. I just, it wasn't me. I was not prepared to put my face on screen. I've been trying to do that. More and more. I think we're all getting a little bit comfortable. The fact that we went through to COVID and we've been zooming so much more and we understand like, you know we have to look halfway decent when we're sitting in a zoom call. I think that's positioning a lot of us for making video content.\r\n\r\nOther things that you can add for content. What's new, that that was a perfect storm of opportunity with the last past thing and Christmas morning because everybody else was making pies. And nobody was talking about it in the news. And it was newsworthy, and it was important. And I jumped on it because I knew there was an opportunity there and I thought hey, why it didn't take that long. So I just put it out there and I felt so much anxiety putting it out there. Because it was like the first time I had really published anything like that on my personal like I'd done the word fence thing. I've done Kadence things but I hadn't posted anything on my own personal site and it I don't know why would have anxiety about it, but I did because it was me and putting myself out there. It created anxiety but I felt that fear. And I did it anyway. I just put it out there and even after it was out there, it was anxiety ridden. I was freaked out. And then I loaded up the YouTube. The Studio app on my phone and then I got addicted to their analytics is super addicting when you're getting a lot of use. Vid IQ helps you with possible topic ideas and then also follow your instincts. That lemon pie moment. I could not replicate that. I can't tell you how to do that. I just knew I was distracted. I didn't have anybody asking me for anything at work. My family was still sleeping. It was too early. In the morning. And I just got that that I need to do this and I just did it and it worked out incredibly well. You need to focus with your channel. So I've in my studies I've noticed a lot of people who are just like okay, this is the finance channel, okay, this is the YouTube marketing channel. There needs to be some level of focus. There is an organization called brandbuilders group and they talk about something called Sheehan's wall. And that means you need to get no you need to get notoriety about one thing and then you can talk about whatever. So like Gary Vaynerchuk if you know who he is Gary Vee, does tons of motivational videos, talks about all sorts of things, but he started with wine. He made a name for himself talking about wine, and then he blew up. People liked him they liked his message and he started talking about other things, but he needed to become notoriety, known he needed notoriety in one specific area, and then then he could talk about more, but YouTube channels do not perform well if you are talking about everything. So I'm interested in WordPress. I'm interested in security. If I start veering off into home improvement projects, is that that's way off. People subscribe to me because they want to hear from me about certain topics. I don't know that I've broken through shins while I need to stick to those things or drastically make a change and try to break through the wall and another way. But if you want your brand to really connect with an audience, you need to get known for something for one thing and focus and YouTube's going to force you to focus. If you're off doing videos about tons of different things. They're not going to perform well. You need to know your audience and what they're coming to you for and test and see what works and do more of what works. And it's just the same type of thing with any kind of SEO. All right. content in this video you will learn you probably hear that all the time if you watch YouTube videos, because it helps YouTube can do voice recognition, they can do captioning. And I'm pretty sure that any video that tells you right off the bat what you're going to get out of it the algo picks that up. And I think you rank better if you do that. It understands what helps YouTube understand what your video is about. It also tells your user who like most of them will drop off after a while. It tells them what they're going to get. And then you have to deliver on that product on that promise. So like Mr. Beast will say in his videos. In this video, we're going to help 1000 people see and he delivers on it and you want people watch tour till the end because you're telling them at the beginning you're going to get this and if you stick around to the end, you're going to get that promise that gets that average view duration by starting out saying you're gonna get this, give it to them and then tell them what they just got. And that's also the same type of formula you get with a lot of content right we have an intro where you at the very top of a page you tell everyone what that article is going to be about you go into greater detail and then you have a conclusion with a call to action. Same type of thing with videos except you're scripting that out. And we need to deliver on the promise of what we say we're going to do and don't do long intros. There's tons of people didn't used to be I think I needed to people who did like minute long intros and things like that. Just get into it. Don't put something at the end if you want to get super fancy but don't put it at the beginning at the beginning you're gonna get this give them exactly what they're what they want short attention spans again. videos should be as long as they need to be a no longer don't draw it out all right, recording video equipment. Everybody wants to know what equipment to use. I was very lucky to be gifted some nice camera equipment and whatnot and lighting and all of this stuff. But you know what? Hold it. If you can't see me I've got my phone in my hand. The cameras on these phones these days are better than the cameras you probably can buy anywhere else. This camera is way better than this webcam I'm using right now because I know I can get away with this because I'm tiny in the corner. But when you're recording videos, use your phone use what you have, don't go off and say okay, well I can't do this. Because I don't have all of this equipment. Or I'll get to it when I can afford all of this equipment or when I have all of this stuff. If you're gonna invest in anything invest in a good microphone because poor audio quality people will put up with a nice high should have gotten the stats for this but I've seen statistics where they did tests that people will put up with poor video quality before they'll put up with poor audio quality. So if you're going to invest in any kind of equipment, invest in a good microphone for whatever you're doing. Also, if you're not going to put your face out there who cares about the camera, just make sure you have a good microphone and if you are going to put your face out there, make sure you have good lighting. There's plenty of plenty of lighting. I did void those ring lights. If you've seen ring lights, they your eyes reflect them and it makes people kind of look alien. Like when I was working with all of the video people they would have two lights in the front and then they'd have what they called a hair light so they'd put a light on me back behind and shine it on my head because it would cause separation between me and the background. If you want to get fancy there's articles about that, but I don't think that's necessary. I think if you're going to focus on anything, focus on having good audio equipment, good microphone and focus on just giving people the content that they need in order to understand how to solve problems. How to do something, how to understand something that's happening in the news that's related to your niche, that type of thing. If you are going to put your face out there, concentrate on your background. I'm in my living room. fireplace looks terrible, but I've got like all my knickknacks and everything. This is as good as I could do. I have to be in this room for for life reasons. But I try to make it interesting so you're not looking at the kitchen or something. So make something interesting. I see people sometimes that they put their back up against like just a white wall because that's safe, right but it makes people look terrible. Make sure you have some kind of visual interest and some kind of depth behind you don't just put like a wall behind you have some kind of visual interest that isn't distracting, but something that at least gives some kind of compliment to you being on screen. So that's really all you need. If you're gonna put your face out there, the camera that you have is probably good enough. Make sure you get decent lighting. You know there's key lights and things like that doesn't have to be you don't have to pet spend 1000s on it, just and make sure your background have some kind of depth and visual interest. Do you need to be on camera? No. People like to see people though. If you are going to be on camera, of course, good visual composition. And if you're not going to be on camera, make sure people can see what they need to see if you're doing screen shares and you guys have seen tons of people doing code shares and things like this. If you're doing anything with code that a bump that up a little bit. Make sure that it's easy for people to see, but you don't need to be on camera. There's so many channels out there that are very successful and they never put their face on camera. It's their voice. It's showing an article. If they're doing some kind of news related thing, there's a few crypto related channels that I kind of check in with every once in a while and they nobody's on screen. They're showing articles about Aetherium is doing this like but there are some channels where it's a guy just sitting there talking all the time and he's got slides and it's much like this. Whatever is going to be comfortable for you. That is what you need to do.\r\n\r\nJust do it. Yeah. So I'm being Triton that you when it's down to gonna get in shape, going to stop eating baked goods. You're gonna do whatever it is that you're going to do with life. You just have to do it and you have to realize that you will not be the expert when you start. Your first videos will be terrible. And the thing you need to do is put them behind you as fast as you can get them out there as fast as you can get it over with and just improve on something every single time. Look at the videos that you create with a critical eye and say oh well I wish I did this and just make mistakes. The great thing about recording videos especially if you're not doing live is that you can record videos and you can edit out all of the the nonsense. It's it's not that hard and I'm going to show you how I do it and I'm not a video editor. Organization problem solution. We want to include stories because when I tell you the stories about like how we made open or I tell you the story of making the lemon pie. Everybody connects with that. Your stories matter. The stories of you solving a problem with WordPress, the story of you figuring out how to do advanced custom field the story of you cleaning up a hack site. Those stories, connect with people they remember them. They put themselves in your shoes, and when they do that. They remember you they remember your brand. They remember what you're talking about. stories sell. So those stories are best told in visual representation because that's what people if we remember the stats from the beginning, that's what people remember. So you can use to make sure you use statistics to back up your assertions. Those lessons from the stories you know like the parables that works everybody remembers everybody knows what good samaritan means. You don't even need to tell you the story. You know what it means if you come from that heritage. You just say a few words and immediately you understand if I say Romeo and Juliet, you know exactly what that means. Your calls to action every video should have some kind of call to action, even if it is subscribe to the channel if you like content like this, get on my get on my mailing list with everything you're putting videos up on I'm you're probably not you know building your own YouTube. You're probably not building your own tic tac. You're using other people's platforms, you're building something on somebody else's land. Make sure there's a call to action to something that you own your WordPress site, your newsletter, your brand, so make sure you make that connection a lot. Of these YouTubers don't have that they don't have that sense. They're building YouTube right? But we know we know WordPress is where it's at. We know our website and the things that we own is most important. So make sure you have that kind of call to action and encourage comments because when there's a lot of commentary, it ends up showing YouTube that this is something that people are interested in. They're interested enough to drop a comment. It's something that they're probably going to add to their recommended or to their browse features live streams. Don't shy away from them and see streaming software. I was I'm guessing let's see. I'm going to show you stream yard because this is what we use for what I use for word fonts and this as well. So what I'm using for Kadence other people that still are using restream and zoom you can connect zoom very easily to YouTube. And it gets an when you do something live it ends up being recommended more at least from my experience. So I'm going to show you let's see, I have think I have stream yard. I'm gonna just jump into it and show you stream yard stream yard is super easy to use. You basically set up your destinations so I have this is my personal account, but I use it for Kadence just because it's easier and then I don't have to use restream and I like stream yard better so I have it hooked up to both the Kadence accounts as well as my own and you just set up at a destination. You can stream to both Facebook and to YouTube and multiple locations. When we did the Kadence amplify event. We use this and I was able to do two concurrent streams at the same time Hannah managed one I managed the other. And then you can just set up broadcasts you just set it up say I want to do a live stream. We also record the podcast here too so you can do a recording with it. It's super easy to use and I'm just going to set up on let's see, let's just do it as a recording. And this is going to just be a test recording and I'll just show you what the studio looks like really quick and make sure Okay, so you would just see it showing me that make sure that you put your name in there and everything and then this is what the studio looks like. And you can add from the bottom here. All of your guests will show up down here and then you can add that person to a stream. I'm not sure how that's going to do with like zoom. So I'm not going to do that. But you can also set up different views and it's so easy to do and when you're ready to go live, you can just click this button up in the corner and you can you go live and it gives you like a little countdown. It is so easy to use. And the great thing about stream yard is that you get all of your videos here. So we have all of the videos that we've recorded. In here and you can download those and edit them so we'll do a recording for for the Kadence beat I will use stream yard I will download that video and then I will edit it so stream yard is so easy I very much recommend that particular tool.\r\n\r\nSpeaker 2 57:00 \r\nAlright, let's see. I on the right screen. I went back editing video.\r\n\r\nKathy Zant 57:10 \r\nAlright, I am going to talk there's video editing is hard to me. I don't know why. Adobe Premiere or DaVinci Resolve. Very, very challenging. I can do enough to be dangerous with them. But I'm gonna tell you what, since I started using the script, I can knock out a video in no time at all. So just script came to me as a way to get transcripts really easily as they have evolved to script let's see do I have to script open I do to script has become my go to for editing not only audios but editing videos and I'm going to show you basically how it works so you create a new product or a new project. And let's see I pretty sure I have our episode here episode 29 I already have it started but I am going to upload the video and just show you how this works. So you just upload your video and it adds the file. And there's there's all of us and then you have to go through and and say all of the speaker names so it'll play a little clip of each speaker and then it will give you a transcript. I am not going to go through all of that because I don't want to have to listen to all of us but I'm going to show you what I did. Last night. So basically there's the video and it did show up like took a minute, but here on the bat. Well first of all, here's the transcript. So we have the the entire transcript here and it is it's not exact, I find it like how are you doing and it drops it down into Ben. But it's, it gives you all of the various speakers. Of course, I'm going to edit you know Kadence and make sure it's spelled correctly and everything but it has an option here and I wanted to show you because we all say um, and Ben and Hannah and I say like a lot and you can remove the filler words. So and it's sort of tiny, I need to wear glasses to see all of this. So you can choose the filler words like if you know someone says like a lot, make sure that that's that selected here or something sort of and you can deselect things that you know, you know, you know, people don't say in your script, and then you just click so I'm going to keep all of those on there. It says that there's 305 filler words in here. And I am just going to click Apply to all and it will go through and delete all of the filler words. Boom. I just saved myself a ton of editing time that I'm still going to have to go through and edit all of this and make sure that this is as as good as it can be. Let's see if there's something I want to let's say I want to say and then we're delete this section where Ben is talking about potentially two weeks till we release the beta version. of blocks 3.1 You heard it here first. The Kadence people don't know this yet. Let's say I wanted to take all of that out. I just highlight it and I can just delete that and it will edit the video. I'm trying to find something I actually do want to delete. Let's see right at the beginning. There's this whole section down here where it's just blank. If you can see that, um, no, it's probably a little bit harder. You can so it shows you the levels. Here. So I want to just delete this empty space. And I want to fade in and there's this little button down here that I can just do like that. And then let's see if I play it. You probably can't hear it. But you saw how it faded into the video. And then if I have like at the end we have this like little 15 second clip Kadence clip at the end. I want to add that video and I can just drag it in. I'll probably take off this extra little bit here. And I want to add a fade out here. And so that's going to look like that. Super easy. And then I have another video clip that I can just drag out of a folder and drop in here and then it will add that video as well. And then whenever I have like a specific area let's say I want to you know, kill that particular gap. And let's say I want to maybe I want to it's part of the video and I want to slip out a sentence that I said where I sound like I added myself more than anything because it's like, Gosh, why did I say that? And I'll just find that thing and I will cut that out just that exact same way. I'll just drag that blue thing over there. And then I could just hit delete, and then a little dot shows up wherever there's an edit. It's super hard to see I'm sorry, I can't I don't know if I can make this bigger but you guys can zoom from from zoom. And what you can do you there is you can add something called a crossfade. And so it'll kind of blur from one scene to the next. And then that way it's not so much of a jump cut. That being said, more and more people are used to that jump cut. So don't kill yourself like trying to add or edit all of the crossfades All right, I am going to stop right there and editing. I think I might have more to say about editing. No I don't. We can take a break Nathan. Like I have a place to stop\r\n\r\nNathan Ingram 1:02:59 \r\nthat perfect. Just like it was planned that way. That's great. We have a few questions stacked up. We're just now at two o'clock Central. Do you want to take a break now and you wanna do some questions first?\r\n\r\nKathy Zant 1:03:09 \r\nYeah, let's do some questions. Okay. All right. Stacy\r\n\r\nNathan Ingram 1:03:12 \r\nhas a question about restream. She says she has a client that uses restream to broadcast events to YouTube and Facebook with vid Id work in that scenario.\r\n\r\nKathy Zant 1:03:20 \r\nThat IQ Yeah, VID IQ will work. Because all you restream is just an application that you'll be loading up in like Chrome, and then it connects to YouTube. But so what vid IQ does is you install that in your chrome extension and you just give it permissions to your YouTube channel and you can do all kinds of research and it does so much I just showed you like all of the research stuff it does. I'm going to show you how to upload a video and what vid IQ can do for you there.\r\n\r\nNathan Ingram 1:03:52 \r\nVery cool. So that's coming up. Yes. Awesome.\r\n\r\nKathy Zant 1:03:56 \r\nIt does more than just that.\r\n\r\nNathan Ingram 1:03:58 \r\nYeah. So Ben, you touched on this question earlier about introverts? Is that something we're gonna get to later? How to break through the barrier of being an introvert with video.\r\n\r\nKathy Zant 1:04:07 \r\nYeah, I I would just not put your face on there and just try to do in the audio part of things and just do it record it and edit it later you can make it or you know if you can't edit it I mean it's I find it when I first started it was I over edits my I override it myself. I do I make myself sound so much better than I actually do. In real life. Just because I'm almost paranoid to like turn it over to another video editor because I don't feel like they're going to make me get all of my stupid idiosyncrasies out. But people that I know who who are very successful with video who have turned it over to a better video editor than them are very happy with the process. So one day I'll get there. I'm not there yet, but I would just don't put your face out there. That'll help. I think it's much easier for me to just do a faceless video and just do screen shares.\r\n\r\nNathan Ingram 1:05:03 \r\nYeah, very good. Chris is curious about any ideas you might have about getting over the threshold to monetize getting videos monetized. Are you going to cover any of that?\r\n\r\nKathy Zant 1:05:13 \r\nUm, yeah, I can. I can just tell you that you need 1000 subscribers and 4000 hours of watch time. So just so because it's just the way YouTube works. You just have to you have to have that, you know, 1000 hours of or 1000 subscribers. They just added shorts in there too. I can't remember what the stats are for shorts. I haven't really been doing shorts but let's see if I just look if I can see. Shorts, you have to have 10 million shorts views. So that's why I don't care about it because 10 million seems like a big number. But people sit there and watch shorts. It's kind of crazy. Yeah, and I do turn on comments from my videos. Yes. And when I did those videos about last pass. If you've ever had a blog post go viral and the comments are just like crazy, YouTube's worse. But the great thing about it you get these like long rants from people about like how to have a bla bla bla and I'm just like, Oh, I'm so sorry. Like, you wrote this one thing. And I'm not keeping it because you really have to look at comments and say does this serve your audience? You get some really bizarre things but I've my rule is, will this does this comment help the conversation? Or is this just some guy ranting that I'll never talk to or see again and he'll never come back to my channel? I don't care. I'll be very harsh with my comments.\r\n\r\nNathan Ingram 1:06:44 \r\nYeah, it was feel like you haven't you you have to be. You really have to be. Sherry is an interesting question just about setting up well, setting up your setup that was done. But so Sherry those of you that don't know Sherry is a master needle worker crochet er person does many cool things in that world. But so she was gonna do a video channel where she would need to go back and forth between her face and maybe the work that she's doing. How would you recommend doing that?\r\n\r\nKathy Zant 1:07:14 \r\nOh, geez. There. There are ways there software that allows you to do two different two different cameras. Now. If I was going to do it, what I would do is I have this like little tripod for my phone and I just put my phone on it. It's also a selfie stick and like extends and everything but I use it for my phone and it also does this so if I'm doing something like that I can put my phone in there as a second camera. And then there is software that you can use might be OBS, I'm not sure I'm going to have to look it up because I haven't really done that. But there's software that you can use. I'm wondering if descript us that yet. There's software you can use that does two camera and then you just record one video and you just recording two cameras and then you'll just have to like line those two timelines up in your video editing software and go back and forth between cameras. You can definitely do that with like Adobe Premiere or DaVinci Resolve. I'm not sure if you can do that with the script at this point, but you might be able to.\r\n\r\nNathan Ingram 1:08:21 \r\nYeah, several folks are chiming in on software that does that they're in the chat. That's great. Good info. Let's see. Then do you export your transcript to YouTube for subtitles or just to rely on YouTube's automated subtitles?\r\n\r\nKathy Zant 1:08:34 \r\nI've done it a couple of different ways I have done descript will add your transcript as subtitles. So I've tried it that way. I didn't like it. Because it's there. It's part of the video then Right? Whereas captions is something that you can turn off. And then I had to consider also that there are a lot of people out there who might be watching my video and hearing it in English but they turn on captioning in their language. Yes. So I go with YouTube.\r\n\r\nNathan Ingram 1:09:03 \r\nYeah, that's good. Okay, and last question. I'm gonna use this as a setup because we're talking about moving a lot of our lot our free content here on the new stellar academy that is, pardon me solid academy that is yet to come. Moving the free content to YouTube and one of the reasons for that is it'll be a live broadcast. And the question from Beth is, is there an advantage of doing live video over recorded and uploaded?\r\n\r\nKathy Zant 1:09:30 \r\nI love live video. And in those meetings with Nathan I'm always the one like I'm the one advocating for live video. I've had success with it, you know, people come to me still to this day, like well not like to my house but in social comments. I will get a comment from somebody like I used to watch you on wordfence live all the time, and I learned so much from you and thank you so much for doing those. And I really miss Sally's cat blog, and I'm like, I still have that domain. I'm resurrecting Sally's cat blog. Because I used to use that as a joke because people say Oh, well, you know, I just have a cat blog. It'll never get hacked. Yes, it'll get hacked. It doesn't matter if you don't take care of it. It's gonna get hacked. But the community that comes to live streams, there's a few channels of live streams that I watch and the community that that connects their people meet each other in in those discussions. There's so much there's something you just can't get with a recording. There's something called premieres and I'll show you that also with YouTube as well where you can set up a premiere. So it looks it's recorded, but you set it up as a premiere and then that live chat happens. And then you can have the benefit of having a recorded video but it's a premiere. And the cool thing about what what YouTube will do is say this premieres coming up. Do you want to get notified? Thank you. I don't have to mail on it. Go ahead, please do. So it's additional ways of just getting in front of your audience and building those connections that that I think is just amazing. So\r\n\r\nNathan Ingram 1:11:07 \r\nyeah, and in the YouTube algorithm, it does prioritize content that sent live to YouTube, right?\r\n\r\nKathy Zant 1:11:14 \r\nYeah, I think it does, especially if you're subscribed to the channel. It's like the first thing if you're subscribed to a channel, let's say you've got an audience that, you know, my 456 subscribers of I went live on my channel, each one of those people, well, first of all, you can set up they can set up notifications to know whether or not you know, when a video gets posted. They can have all notifications come through. So if they've set up notifications, they're gonna get notified that I'm going live. They might even get an email that I'm going live. So going live just builds it just another way of building audience and building opportunities to connect with people you would never connect with in any other way.\r\n\r\nNathan Ingram 1:11:58 \r\nAwesome. All right, well let's take a quick break. And for those of you who just saw some weird stuff in my lighting, it's because we're having a we're having a really bad thunderstorm right now and my power just flickered. So Kathy, I just made you the host in case I disappear. Okay, so hopefully no issues with that. I'm on to the power ups, but we'll see how things go. So let's take a five minute break is five enough Kathy do you need to look for No, that's okay. All right. It's about to be nine minutes after so at 14 minutes after we'll be back live. It's five minutes from now. We're quiet. Until then.\r\n\r\nAll right. We are back for part two of day one of the Video Marketing Bootcamp Cathy what are we going to cover this last hour\r\n\r\nSpeaker 2 1:18:20 \r\nOkay, we are going to cover recording videos or uploading our videos.\r\n\r\nKathy Zant 1:18:28 \r\nWhat else? Let me look at my notes for uploading videos and growing, growing our audience.\r\n\r\nUnknown Speaker 1:18:38 \r\nAll right, very good. Well, let's get into it. All right.\r\n\r\nKathy Zant 1:18:43 \r\nOn fun, uploading videos, and YouTube. The slide means absolutely nothing. Let's get into a demo and talk about all of the fun things that YouTube lets us do. I am not going to do this on the Kadence account. I will do this and my own account if I can find it. Alright. You uploading videos is pretty easy. This Create button up here shows you everything that you can do so you can upload videos you can go live straight from here but I honestly I recommend using something like restream or using something like stream yard because it gives you so much more control. I have tried the whole like zoom to YouTube thing too. And there are so many things that need to happen in order for the connections to be made. Do yourself a favor and use one of the tools like stream yard or restream so much easier. The great thing about YouTube also is there are community elements to this as well. So you can create community posts and those will show up when people are browsing through all of the like if they're sitting around their phone, they can see a community post that people set up like polls and things and I get shown polls on YouTube sometimes have channels that I may have watched a video and I don't remember them, but they're asking me to interact. So that might be another way of just I haven't tried it but make a make a note. If you are trying to build a channel, try doing polls and see what happens. So that's part of of community as well. And then there's playlists, and this is kind of new, new podcasts. Obviously podcasts are a huge thing. video podcasts. A huge thing. Lots of videos are very successful on YouTube. As well as other platforms. But this is a new way that YouTube is giving people opportunities to connect with audiences. And we're gonna go ahead and upload a video. This is pretty easy. I'm just going to upload it I'm not going to publish this but I'm going to upload that video I recorded with Ben and Hannah yesterday and it will go ahead and start uploading that and it will start populating a bunch of information into your video. Now here you can see that IQ would like to play your title. The shorter the title, the better, is what they say. Again, what are the things that are going to cause people to click through it's going to be the thumbnail and it's going to be the title because that's what people when people start looking at at YouTube at that Browse page, what do they see they see all of those various videos. And so they'll see thumbnail and they'll see like a tiny little circle that's related to who you are and then they'll see the title underneath that particular thumbnail. Same thing when they're scrolling on their phones. If they have the YouTube apps. So you want to make sure that you have a nice short succinct title that delivers that is going to be related to the deliver the delivered promise within the video. Don't try to be cutesy here, but you do want to call attention like bait. Yeah. It's it's kind of a I wouldn't say be completely click Beatty, but you have to encourage people to click and the great thing let's see, I'm just gonna say Kadence speed test title. don't publish that's going to be my title just because I need to remind myself of that. Vid IQ will give you there's an AI component. I'm not sure why it's not loading here. But it will give you an opportunity to do me because it's not uploaded. Yet. You see down here it's telling you that standard definition is it but uploading is still happening. It's gonna take five minutes to upload. Vid IQ also has this AI thumbnail builder. I've never used that but let's try it and see what happens. The description, very important here, the description you have 5000 characters to say whatever it is that you want to say. So I'm going to tell you actually I'm going to show you on the Kadence like it's here. Let's go to the Kadence YouTube channel. Ben won't mind right. Let's see I gotta make this window smaller so I can see what I am doing here. But again, here we see all of these thumbnails that are trying to entice you to click on things and titles. So we're gonna go to YouTube studio here, and I'm going to give you an overview of what I do for the Kadence and see I've got vid IQ on here. I don't have the Pro version, but at least it gives you the same type of same type of stuff. Okay, so I'm gonna go edit this last video here. And here I've got that title here it is, I don't know what's poppin on my channel, I'm paying for it on my channel, get AI title recommendations, so that IQ will give you some recommendations of what you could possibly use and I think this title was actually something that they had suggested and I did use that transform your WordPress site with amazing animate on scroll effects, no coding needed so you can check and see which title is going to appeal to you. Shorter is obviously going to be better. I didn't really go that short here in the description box. You want to make sure that whatever you say is related to this is much more SEO than the tags which we'll see shortly. You can put links in there. I recommend I don't care really much should care. But if you want to know that something in your Google Analytics that it's coming from YouTube, you want to add UTM to your links here and they're not going to be like all prettified or anything so maybe you want to use a bitly or something like that. If you're gonna put links in here I'm just putting straight links and because it's easier, you are allowed to do three hashtags and YouTube videos and those will show up when you're browsing and YouTube. Let's see if some of these show up in any of these. Anyway, they go in the description. I'm not seeing them on any of the recommended videos. But you get three and you can put them in the description here what video did I just do where I did the timestamps Oh, oh, that was the one I didn't. Oh shoot to want to see on my Twitter. stuff. Where is it was the one I did for it's in here. I want to show you how to do timestamps chapters. also really important. So I did a video on\r\n\r\nbuilding effective landing pages with Kadence if you want this video, I can share it with you right now. It's unlisted because it's kind of a bonus for the Page Builder Summit. But within this description, you can see I have timestamps here. So you start with 000 at the beginning and do an intro and then when you add each additional timestamp on there, then when you watch that video, which I'm going to pause you can see all of the various Can you see the timestamps there and the titles so this is example landing pages. Nielsen Norman group's Julian ship heroes tutorial headlines that work. So I made all of those various timestamps and put them down here. And because I start with 000 YouTube knows to add those up here as well. It allows people to jump around in your videos and get to the content that they're most interested in. And that will allow them to stay on your video longer. We could help that's what we're going for. Okay, so we uploaded this video and it walks through you want to fill us those 5000 characters. Put as much information in there as you want. For Kadence I always make sure for like the Kadence beat I make sure that the the blog post that has the particular for the podcast that that's there. I make sure that there's calls to action to get Kadence pro starter templates. I know everybody dives into starter templates, everything that's going to help a new person who's just coming to the Kadence beat and maybe clicked on it because they were interested in the title and they're brand new to Kadence maybe they're not even in the WordPress space and they don't know anything. I want to make sure that there's enough links there at the bottom that if they do scroll through that, that they get started knowing more about the Kadence brand. This is an opportunity you don't know where people are coming from YouTube algorithm, you know, made the algorithm Gods shine brightly on you so that it ends up in front of prospects that you would have never been able to reach otherwise. So you can put links in here and add tracking to them. thumbnails, you can upload them this way. I always use Canva and I'm using Canva for this presentation. I'm gonna get out of it. I am on page let's see 29 of 34 and I am going to go to Canva Thank you Canva there are new things in Canva pro YouTube thumbnails. Make your life easy. Don't make it hard. use Canva it is so easy you can get in there are so many different thumbnails. And the thumbnail is so important right? Remember what Mr. Beast said he does not make a video unless he knows what his title is. And he knows what his thumbnail is going to be. There are so many different thumbnail examples here in Canva where you can get started. Find something that works for you make it more of your brand, but make your life easy. The cool thing about YouTube is that that now there's some service out there that does a B testing for for titles and thumbnails. It was in beta. I need to find it. I'll find it for tomorrow. I'm writing it down right now because this is important. Wouldn't that be great? You get to AB test. And this application does that for you so you know which thumbnails working which ones not? And the cool thing is you can't republish videos, but you can come back in and you can edit your thumbnails, you can edit your titles, you can edit your descriptions, all really wonderful. So if something's not working, like that one video that I showed you about to have a rogue to have a apps that nobody cares about. That wasn't working and I could see right away it wasn't working. So I decided to swap out that thumbnail and see if that made a difference. I changed the title see if it made a difference and then it was like win some lose some I'll make another video about something else. It's all testing right and that's what marketing is all about. Marketing isn't about just like set it and forget it Mark it's about marketing is about creating a landing page and saying, Alright, is this gonna work? Is that gonna work? Let's change this. Let's try it this way. And it's all testing things. You're doing the same thing with YouTube as well. Playlists. You can have various playlists. So I have WordPress keynotes, my life and Mount Shasta because basically that's all I have each channel but they're all private right now. So you can have different playlists for Kadence. The Kadence speed is all in its own playlist if people want to go find those their tutorials we're going to do all those in their own playlist as well. We're talking about doing an entire class from for beginners from beginning to all the way up to custom post types with Kadence. So that would go all in its own playlist. So somebody can just load up that playlist and start from never knowing anything about WordPress and then getting all the way to custom post types and Kadence elements. Very important because of an online laws with kids. Just always make sure you say that it's not made for kids. If you say it is made for kids, then there's all kinds of other stuff, but you're probably not going to be targeting children with your videos at least I'm guessing if there is any you want me to explore that further. I was just saying no, it's not made for kids. I can't explore that further if you want but I haven't. So my video contains paid promotions. So when I did that brand deal for nordpass I had to check this because I did get paid for making a video about their products. I made sure that I checked that. You can do your own chapters or you can say Hey YouTube, go ahead and add those. I am a control freak. I do it myself and the cool thing is about just scrubbed. So you've got this video, and it's so easy to get your timestamps. So like let's say here's the timestamp for this down here. That's 2147 So you can just very easily page through your transcript and get your timestamps so that is not hard to do. Let's see tags. Tags sound super important, don't they? Let's tag everything. Tags are nothing in YouTube. At least that's what I've been told. The cool thing about vid IQ they have this thing called boost this video. You can click that and it will populate all of your tags for you. I don't find this this is a huge win. I would spend a lot more time on your title and a lot more time on your description and your thumbnail and then just let vid IQ do all of the tagging and not worry too much about it. I never really fill any of this stuff out and I always allow embedding because guess what, if you have your your video embedded on your WordPress site, let's say you have a tutorial that you've done and you have a written tutorial, but you want to add a video as well and embed that YouTube video on your site. YouTube can tell that your user you know that they're getting traffic and we'll look at analytics in a while. But they can tell where traffic is coming from. And if you're sending traffic to your video and people are sticking with it that average view duration is longer. And the click through rate is as long as well on on YouTube. And you're sending traffic to it as well. That tends to show that hey, you're using this you're not just throwing out there hoping the algorithm is working for you. You are marketing this video as well. So they pay more attention to it. At least that's what I've seen in my experience that if you are embedding videos elsewhere, that it does help you with getting the Browse and recommended comments. I always allow comments but I hold potentially inappropriate comments for review. I do feel like comments and we'll talk about this tomorrow when we get into community. Comments are important comments are a part of your community and it's a part of your marketing. And I'll tell you what if you're ever on a famous person's YouTube channel, let's say you're on Taylor Swift's YouTube channel and you say wow, Taylor, I remember this and this was so great. And I love this whatever you did, and Taylor Swift responds to you. There's something there. I know that my daughter who loves Taylor Swift, if she got a message saying thank you for watching my video from Taylor Swift, we would never hear the end of it. It would mean so much to her. You are building your brand and when you build your brand, there is a little bit of this celebrity type of aspect to it. We are still so ingrained that the things that we watch are important and we add greater weight to something that we watch. If somebody's on TV. of somebody's in a movie. There's a starch struck next to it. So if you connect with that person, it's even more powerful. So always respond to your comments, at least heart them. At the very least and I'll show you more about that tomorrow. I mean, you can see the video now is being checked. So let's go to the next. This is where you can add your subtitles and descript actually has a way of of exporting your transcript.\r\n\r\nSo you can upload your transcript from descriptive you want to do that adding an on screen. People say that this is super important that you add an end screen I don't do it. You know why? I look at analytics and I see that most people don't watch till the end. What's the point? But maybe maybe they do. Maybe your video is amazing and you're getting tons of tons of views and people are watching watching it all the way through. Then you might want to add an end stream you have to add the end screen within the video editor and you can add an actually within Canva they are they have YouTube and screens too. So you can go in here and find end screens and just repurpose this make your life easier. So you can find a little end screen and you add it to your video. If you're using the script you add 10 to 15 seconds of that video. I think this is timed as 1015 seconds. Hard to tell. Anyway, you can just download that out of Canva make sure it's like your brand and everything and upload that into descript at the end. And then where am i I'm here. Then you can add that on screen and it'll end up looking something like this. So this would be the subscribe link. And then you can choose which videos you would like to suggest at the end. So you would suggest something that's sort of related to the video that you just uploaded. And then you can also say best for viewer so like this one would be do best for viewer and then maybe this one could be most recent upload if you didn't want to decide and let YouTube decide for you. So you can do that. I think it's like 15 seconds that that you would add to the end here. I'm going to discard the changes there. Just wanted to show that you can add cards this is promotional type of stuff within the video itself. So like within the video, let's say right here, we wanted to add a link to to something we could add we could add a link right? Oh partner program really can't do that. Okay, whatever. So if I wanted to add a link to another video like that last pass that original video if I wanted to do that right there, it would show up in the top right corner, a little info card here where they can go look at that particular video. And if I recall correctly, you can only do five of them in a video. If I recall correctly, it's been a while since I've added those. I used to add them specific like we were talking about a product or a feature within a product, like at wordfence. I would do that. And so we'd have we'd add specific cards or specific links in there. We were able to add links maybe it's because they had more subscribers than my lonely little channel here. We had to add links to like specifically where that tutorial was whatever it was we were reviewing. So checks So YouTube is going to check you for any copyright violations. So it will notify you here if there's any copyright problem. Music If you're going to add any music to a YouTube video. Make sure you own that music. Make sure you have the rights to that music. Getting a copyright strike takes your video off of monetization takes it I think it's just monetization. Yeah, I have a video of my daughter dancing to a Beatle song and that's got a copyright strike on is like seriously. Okay. But this is the nature of our our friend YouTube. So you just have to work within that if you have like there are places where you can get music like pond five is one of them. Epidemic Sound is another one where you can actually like buy music and to include within your videos. So just make sure that you have the rights to whatever video you use. So on YouTube, you can set your visibility in a number of different ways so you can make your videos private, so that only you and people that you choose can watch the video so that you'd have to actually grant permission to somebody else's Google account in order to view the video, unlisted, which is what I have for that building an effective landing page and it shows up here underneath the title as an unlisted video. So I can share that link. I can share that link with anyone I can share that link with you guys in the chat. You guys can watch it later if you would if you were interested. Oh, I can only send it to host and panelists. Nathan, I'm gonna send it to you and you can share it if you would like to. So it's just a video about Kadence and effective landing pages. But they need to have the link in order to get to it so that is what what that particular unlisted, means public, anybody can watch it. If you're trying to monetize YouTube, you have to use your public. You have to set everything to public. If you have an unlisted video, it doesn't count towards those watch hours. So your public videos do so you have to set it up for public. Here's where you can set it as an instant premiere. I am not going to save this. I'm not going to publish this. Instead it is an instant premiere and what ends up happening you you schedule it. So you would go here and schedule, set it as a premiere. Oh no send us an insert premiere is it's going to start a premiere as soon as I click publish. If you schedule it, let's say on the 31st of May I would like to schedule this and set it up as a premiere. Then it will start showing up in the Google browse when people are browsing for videos that will say this is you know, scheduled and you can do a notification. So this is a recorded video here, but it's still going to act as a live video. So when there's a premiere, you can set it up so that chat that chat happens. Let's see I think all of that I haven't done this particular. So you can do a countdown like a one minute countdown. And then they have some music that you can set up so it counts down. So you can set it if we set it up to start at midnight it would start at that time. And then there is a place I think I do not want to do this. So I'm just going to do this private. And there's a place where you can set up the chat you can turn the chat on you can turn the chat off. I believe that is a I'm not sure where that is. I think it's previously with all of the comment stuff. So I'm just going to save that. That is not going to show in your in your YouTube dashboard. There are all sorts of various things you can look at the content. So this is all of all of the videos that I made. videos from many moons ago living in Mount Shasta and my daughter riding horses, analytics. We're going to look at that tomorrow. But this is super fun and super addicting. Tons and tons of fun there. Let's get back to our presentation and see if there is see where we are at. We're going to talk about growing your audience. Let's get into that. And let's also check with questions. How are we doing with all of our questions? Where am I? How long do you usually spend an adding a video to YouTube? There are a lot of details to input. Yeah, it does. You'll get used to it. Ben, it doesn't. It doesn't take that long because I've planned out so much of so much of the stuff that I was doing ahead of time I've planned out my title. I've planned out my thumbnail. I've planned out the copy that's going to go there. Sometimes I use chat GPT lately to write some of the copy and then edit it. I mean I'm saving time either AI is not going to replace it with somebody else using it right I've got a lot going on I need some help. So check GPT will help me write some copy. Sometimes it works sometimes not so great. But it doesn't take that long. I have been doing\r\n\r\nso like the the last Kadence beat podcast took me a lot longer but prior to that it takes me like a couple of hours to edit it and descript because the script makes it so easy because I feel like I'm just editing a transcript and the transcript I'm going to put on the Kadence website because I want the SEO juice on the Kadence website for all of the things that we're talking about. So it makes sure I publish a transcript that's cleaned up there. But I'm editing a transcript and I'm editing the video at the same time and it goes so much faster. I used to have to get the video and like handed off to somebody who knew how to run Adobe Premiere or DaVinci Resolve better than me and wait and then I'd have to send it back and say okay, well you miss this. Can we change that and there was always this back and forth. I'm doing it so much faster just on my own. I don't feel like I need a video editor anymore. Maybe my videos do need more of a professional touch. But you know I'm my goal with the videos that I'm making are to connect my expertise, my experience, my trustworthiness, and connecting that with an audience. And that's coming from here. It's coming from here sometimes my heart it's I'm putting myself out there and trying to help people understand how to do things with WordPress how to do things with Kadence, how to better secure their digital life, how to better secure WordPress, all these things that are super important to me. I'm just putting it out there. And I'm going to trust that it doesn't need to be that polished because if the information is good, and I'm reaching the right audience, I've seen how just doing good enough is good enough. It doesn't have to be perfect and perfection. What is that thing Perfection is the enemy of like getting it done. Don't make perfection your enemy and don't be too hard on yourself and just be really be really clear with your you're gonna suck when you start like my first videos. My videos now probably stink it's just but I'm putting them out there and I've had some success with them. I mean if we look at gosh my channel if we look at cheese, some of the content like those two videos I did around Christmas time. This one has 30,000 views. This one's got 15,000 views. So this was the Christmas morning one. And this was the follow up one a week later. And that one surprisingly and if I look at my analytics right now and I look at the videos that people are well look at that people are watching Kadence stuff. Hey, makes me happy. But look down here. People are still watching those last past videos from months ago. That's the great thing about YouTube marketing is that this is evergreen you put something out there about how to do something and people still find it. It's evergreen marketing. Even. And that wasn't an evergreen story. That last pass thing was happening right then right now this is important right now you need to like get off of last pass. And that's when I expected all the traffic but I still have people watching it to this day. So it's just an amazing channel for like connecting with your audience. And that's what we want to do. We're trying to grow our brand we're growing our influence. We're growing our audience and that is going to have an impact on the bottom line. And we're going to leverage we're leveraging Google and we're leveraging YouTube. Browse. So when you when you're on that, see when you're on that YouTube page, and you're browsing through all of these various videos that you could possibly watch something's going to grab someone's attention, like oh, I would like to look at Adobe Firefly that looks scary thing I am going to maybe watch safe to watch later where videos go to die. But that looks interesting to me. I'm going to click on that I don't know who Peyton Clark Smith is. I see that videos gotten 205 views. You see on here what says is it 73 I'm sorry, my eyes are like really wonky right now. 73 views per hour so people are watching that pretty strongly this ridiculousness you see, that's something that vid IQ adds when you have that plugin so it's going to let you know what videos are are being watched right now. So you can see like trends and what's hot. So maybe if I wanted to do a video about Adobe Firefly, maybe that's something I might want to do because that is getting a lot of use right now. But this browse connects with audiences that Peyton's never going to find me. But YouTube's finding me and telling me hey, maybe I should take a look at this. Maybe this is interesting to me. So the algorithm is making connections with browse. Then we have recommended so when you're at the end of a video, Google will recommend or get YouTube it's Google same thing. It will recommend another video or like what I ended up doing. I'm cooking in the kitchen and I'm listening to a video and then it just pops on another video after that as an autoplay it's deciding what I'm going to listen to next. And a lot of times it knows what I want those kinds of recommended ways of getting in front of an audience. Very, very powerful. And then search search is going to be important, but browsing recommended if you can get Google pushing your content and getting it in front of people using the algorithm. I mean, it is just icing on the cake of everything that you've done. That's when you know you've won and according to Mr. Beast, what he has said and he's probably the most successful YouTube Video Creator out there right now. average view duration and click through rate. If those two things are working, then he knows he's getting in front of brows and recommended he's getting in front of the audiences that he could never touch on his own. So make sure you're making content that engages and delights your audience. And YouTube is going to say this is good content and we want to keep people on the app or keep people on this YouTube page for as long as humanly possible. And we're going to start suggesting your content because we know it's successful with your audience. And so we want to help you build your audience because if you are building your audience on their platform, they're going to help you search results. Also important if people are looking for a solution. This is like looking for a solution to a problem are looking for how do I do something or looking for something aspirational? One of our fun things that we do and our family is there's one YouTube channel where this guy is a real estate agent and he goes and tours these like $30 million houses like my daughter's like this is the Batcave and it's just like this fun thing. So we go and search for his channel because it doesn't get recommended all that much. But we'll go and search for like crazy la Real Estate and this guy keeps coming up. So searching is definitely a way to grow. How do you get that click through rate, compelling short title and a compelling thumbnail. I know I keep repeating myself, but this is how it works. This is how YouTube works. You need to have something that is very compelling as a title. You notice that IQ is not doing a hey, let's give you AI for the description. But they are giving you hey, let's do AI and make sure we got that title knocked out of the park because they know you need to have a compelling short title and a compelling, enticing thumbnail that gets people to click. And with that AI title, I mean it wasn't all that much. But it was like Oh, Firefly I've heard of that and I'm interested i i know what that is. And so, Firefly he's trying it out. I haven't gotten my access to it yet. So that's what enticed me to want to look at that. So the thumbnail wasn't even that flashy. But it did definitely say what that video is about and he better deliver average view duration. Did I forget to pop that text in average view duration that's our last thing. I am going to just jump into average view duration and on a video. Let's just go look at analytics for this last video. And we're going to look at average view duration. That's under engagement. So here we have average view duration and this particular video was only two minutes and 49 seconds and it is three minutes less than usual. This is really kind of cool because this particular analytics shows you what's happening with that video. Let's look at something that's a little more successful. Did that one work? Well. This one did. Dynamic, the new dynamic design library whenever there's a new when I do like videos about old features or something that's like small they don't perform really well. But if I go for like when the new design library came out, so this grade section down here that shows you what your average typical views are and if you can get this pink line up above that, then you're doing well. So you see watch time on this is 76 points have been more than usual.\r\n\r\nOur average view duration was still one minute and 44 seconds less than but we did pretty good on that. It's also telling us that the average percent viewed was 41%. And then it'll also say this is pretty typical. You'll see this you know you'll start out at the beginning of the video with a lot of traffic and people's attention span just does not last that long. So the key is to create engaging content and within that first 30 seconds, give them the reason why they need to watch till the end. And if you can do that and give them a reason to watch till the end. Well either they're going to just like fast forward to the end or you're going to retain them to the end as long as you have enough good content here in the middle. So average view duration. If you can get everybody watching for a very long period of time, you're going to do well. So that's that's the fun stuff that I know let's see, did I hit everything that I wanted? Um, I think I did tomorrow. We have AI tools for content optimization, how to manage community, we talked about a little of that with community and comments and stuff, then we're going to talk a little bit more about some experiments with thumbnails titles and dive deeper into analytics because there's a lot here and then we're going to talk about all of those vertical places where we see videos like Tic Tac Instagram reels and YouTube shorts.\r\n\r\nNathan Ingram 1:57:00 \r\nVery good. Kathy, this has been really, really interesting. Some stuff I've never even gotten into before. I really appreciate you walking through some of these things.\r\n\r\nKathy Zant 1:57:12 \r\nWell, yeah, no problem. I think it's fascinating. So if\r\n\r\nNathan Ingram 1:57:17 \r\nyou could give everybody on right now a what's a little bit of homework they could do tonight so then they can do just to sort of dip their toe in the water.\r\n\r\nKathy Zant 1:57:26 \r\nIf you don't have a YouTube channel, go create one. Download the go on Chrome and get that that IQ and extension and tell it what you want to make videos about and see what it tells you and see what kind of content ideas that you might have. Also, I would say really think about what who your audience is Who is it that you want to serve? Who do you want to help? And I would say think about if you don't know who that is. Think about who the person you were yesterday, or the person you were five years ago, or the hardest thing that you've ever done in your life and how you got through it and help the person who's going through that right now. There's your niche because your story, your personal story matters a lot. So even if that's just about WordPress, like when you claim to hack site, or when you got started with dynamic content, or when you just got started with WordPress, and I know there's 1000 YouTube channels out there about WordPress, but there's something that's unique about your knowledge of it. Like every time somebody asked me hey, can you do a security audit on my site? I'm like, you kind of know your stuff. Every time there's something that I can help them with I just did one and somebody had a backup in their, in their root directory that was publicly accessible. And this person knows their stuff, but they still engage me for a security audit and there it was, and I helped them. So there's something that you know, there's something that you do that is of service to a greater audience than you imagine.\r\n\r\nNathan Ingram 1:59:10 \r\nYeah. All right. Here's a great question from sharing. And by the way, folks, if you have a question and you haven't asked yet, we're down to the wire. So drop it in there in the q&a, and we'll get that over to Kathy before we wrap up today. Yeah, Sherry has a good question here. So if she has a couple of different topics like one graphic design one needlework, should you have two separate accounts? How would you suggest that?\r\n\r\nKathy Zant 1:59:33 \r\nYeah, from what I've seen from people who have like huge, huge followings on YouTube and get tons of views and have monetization and all of that, if that's what you're going for, and you're putting content out first, for a specific purpose and you want to monetize and grow an audience. I would do two separate things because if they're very divergent topics that aren't related like WordPress and security, I can kind of put those things together because it's all technology. But if I was going to do a channel about stroke rehabilitation, something about which I wish I didn't know so much about but I do, but if I was going to do a channel about that, I wouldn't put it with all the tech stuff, because YouTube is going to look the algorithm is going to look at the groups that are interested in that and if they don't intersect, you don't want to it's like you just sweet and sour on the same plate. You don't really want it and they do YouTube will not recommend because it's like okay, well there's all these people who are interested in stroke rehab are clicking on these videos. And now she's got a video over here about this what what audience do we serve this to? And maybe the algal gets smarter someday, but right now it's not. So do two different channels if you have two divergent topics you want to cover?\r\n\r\nNathan Ingram 2:00:50 \r\nYeah, this is the same advice, for example, that we if we're doing an SEO talk, we'll have you know, if you have two very different blogging genres that you want to talk about, you really need to separate sites for that very same reason.\r\n\r\nKathy Zant 2:01:04 \r\nYeah. And you know, I've been blogging forever and it's like, but it's my personal site. It's my first it's about me. It's the wrong answer. Right. Right. It's, it's like I really think that whole thing about Shands wall about you have to find your notoriety about one thing and you have to put that out there as your one thing, and then you could be Gary Vaynerchuk, who talks about doesn't talk about wine anymore, but he talks about all sorts of things when it talks about how to lead a team talks about how to market all sorts of different things because he can because now the brand is Gary Vee. It's not Gary Vee the wine guy.\r\n\r\nNathan Ingram 2:01:48 \r\nRight? Exactly. All right, very good. I really really interesting thoughts here, folks. Everybody has some homework, go out there and create a YouTube channel if you haven't done it yet and set up that browser extension Kathy which was again called\r\n\r\nKathy Zant 2:02:02 \r\nvid IQ, IQ and\r\n\r\nNathan Ingram 2:02:05 \r\njust do a little research and see what you come up with. Yeah, well, that's gonna wrap us up for today. Again, thanks, Kathy. Thank you all for participating. Great chat. Great questions as well. We're back tomorrow, one o'clock Central for the final two hours of the Video Marketing Bootcamp. And we have a lot to cover tomorrow. So we'll see you back then. Tomorrow, one o'clock Central and iThemes Training where we go further together.","multi-day_replay_details":["s:1039:\"a:6:{s:18:\"event_replay_title\";s:5:\"Day 1\";s:25:\"day_description_cloneable\";s:395:\"How to Create Content that Connects\r\n\r\nHow to use video to grow a brand\r\nHow to easily record and edit video\r\nKeyword research, video SEO\r\nGrowing your niche & your audience\r\n\r\n

Help Docs Software Kadence Video Marketing Bootcamp 2023

Video Marketing Bootcamp 2023

Exponentially Grow Your Business in 2023

YouTube is the second most popular search engine and it is often the first place people turn to when they want to learn something new or how to do something. It’s also a place where people turn to for news whether globally or in specific industries. As well, vertical video has exploded, creating new and innovative ways to connect with audiences.

In this training event, Kadence Director of Marketing Kathy Zant will share her experiences using YouTube and video to connect with audiences through experiments on her own channel, for Kadence, and for other brands. Discover how YouTube and other video platforms are changing the way we connect with audiences to deepen connections and grow brands.

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