Local Search: Google My Business & Beyond

For businesses with a storefront or service area, local search matters. It gives local businesses a leg up in the search results. In this webinar, Lindsay Halsey of Pathfinder SEO will share a process to make sure your business information is up to date and widely distributed. We’ll start with Google Maps and move to citation building and other local SEO tactics.

About Lindsay Halsey

Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as a partner in a search engine optimization agency, Lindsay noticed that the two traditional approaches to SEO – hiring an agency and doing it yourself – left many people behind. Either the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the team at Pathfinder SEO thought there must be another way and developed guided SEO.Through Pathfinder SEO, trainings, webinars and WordCamps, Lindsay shares an SEO process to go from lost to found in the search engines. She lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.