How Liquid Web helped a collectible card company get in mint condition

“Topps” quality: How Liquid Web helped a collectible card company get in mint condition

Learn how a trading card company improved performance with Nexcess managed Magento by Liquid Web

Opportunity in ecommerce

Once a brick-and-mortar operation, Topps saw the growing opportunity in ecommerce. With high social anticipation and limited products, Topps customers’ demand exceeded expectations.

Surging traffic and new challenges

Topps shifted to digital commerce and began doing daily flash sales with high anticipation and limited product quantity. This drove significant amounts of surge traffic, but it also introduced a unique set of challenges.
For any site – when resources hit capacity, the site goes down. Sales can take a dip. Customers may leave your site for a competitor.

Research shows that 53% of people will leave a mobile page if it takes longer than 3 seconds to load. A company doing large amounts of business needs a hosting provider designed for ecommerce — and one that knows the platform inside and out.

Migrating to Liquid Web

Routine high traffic meant Topps needed an option that performed consistently and kept up with demand.

The Topps Company came to Liquid Web in 2020 from another host. The Liquid Web Enterprise Support Group onboarded Topps, providing expert Magento migration assistance and pre go-live testing.

Premium performance doesn’t have to be “limited edition”

Liquid Web worked with Topps to ensure core issues were solved. Site performance was improved with redundant 10G networking and scaling servers horizontally, going from 1 to 4 database servers. Liquid Web also migrated Topps to a better CDN, improved flow control with checkout waiting rooms, and imposed rate-limiting rules to prevent inventory issues.

Liquid Web crafted custom architecture and utilized native load balancing technology that ensures customers get what they want and can check out fast, while the Topps site doesn’t risk going down during traffic surges.

When looking for quality, Liquid Web simply couldn’t be beaten.

Get started with managed Magento hosting

If you need scalability, you can pay for pricey upgrades, or you can migrate to a platform that solves the issues for you.

With Nexcess by Liquid Web, dedicated and scalable infrastructure ensures your website will be highly performant. Magento was built on Liquid Web servers, so we know the platform in and out.

To learn more about Nexcess managed Magento hosting, check out our plans to get started today.

The Topps Company is synonymous with trading cards, collectibles, and more.

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