How to become a VPS reseller in 2025

How to become a VPS reseller 

Before you resell VPS hosting, you need to choose a web host that provides everything you need and more (a white-label host should be non-negotiable). Use our key considerations above to narrow down your list of web hosts before moving on to the following steps:

1. Choose your VPS plan 

If you’re unsure which plan and hosting type is best for you, contact your preferred web host’s support team to get a rundown of what’s available. If you contact Liquid Web, our support team will get back to you in under a minute. 

Once you’ve decided on a plan, purchase it and customize it if possible. From your reseller account, you should have complete control of your environment and be able to leverage virtualization to spin up as many virtual machines (or instances) as you need for different customers. 

2. Ensure you can provide helpful technical support to customers

Even if you opt for managed hosting, you’ll still need to provide your customers with some technical support. Depending on your skill level and time commitments, you may need to train staff or hire new team members to assist with this. 

If you have a small IT team and only a handful of customers to begin with, you may not be able to provide 24/7 support, but you should at least give your customers swift responses during normal business hours. In some cases, an AI chatbot can be helpful for responding outside of these hours. It’s also a good idea to have a dedicated knowledge base section of your website that answers FAQs. 

3. Create a website and market your services

If you don’t already have a business website, you should create one, along with a company email address, to promote your services and communicate with customers. 

Don’t have the time or expertise to create a website from scratch? Consider paying for a professional web design service. Bear in mind that you need a website that can showcase hosting features, process payments, and provide chat support to your customers.

You’ll also want to create company branding and advertise your services through channels such as email marketing, social media, and SEO (local, national, or international).

4. Offer multiple hosting plans 

Design at least three hosting packages with different CPU cores, RAM, and storage. For your reference, Liquid Web’s most basic VPS plan provides 2 vCPU cores, 2 GB of RAM, 40 GB SSD storage, 10 TB of bandwidth, and 50 GB Acronis backups. 

To decide on pricing, check out what your competitors’ plans are selling for. If profit margins are tight and you can’t beat your competitors on price, you could close the gap by providing value-added services to win more customers. For example, you could offer additional security features to give customers peace of mind.

5. Establish contractual obligations for your business and customers

Your customers might expect you to provide a service-level agreement (SLA) that covers uptime, but you should cover your business operations, too. 

For example, set fair usage limitations so certain customers don’t use too many resources. When you reach agreements with customers, you can avoid future disputes and ensure you continue to run a viable VPS reseller hosting business.

6. Automate processes to save time

Setting up a reseller VPS hosting business requires a time commitment, especially in the early days. But as your business grows, you can use certain tools and services to speed up day-to-day operations. 

Web hosts like Liquid Web can help you automate tasks like account provisioning and billing, but automation shouldn’t stop there. If you choose self-managed hosting, you should automate tasks like security and performance monitoring as much as possible. 

7. Leverage your business connections to earn more 

Once you’ve got a solid base of satisfied customers, ask for honest reviews on online platforms. In some cases, they might be willing to provide referrals in exchange for discounts or other financial incentives.

8. Expand your offerings 

After you’ve mastered reseller VPS hosting, you can think of expanding your plan types to be more customizable. Consider offering additional services, like web design, cybersecurity, and digital marketing. But before branching out to other services, make sure you have the skills and time capacity that they demand. 

9. Scale up to gain performance benefits and save money 

Depending on your customer base, dedicated hosting or private cloud reseller hosting could be a great step up from VPS reseller hosting. Top-tier hosting providers will offer these additional reseller hosting programs.