Make sure your store is ready
Prep your site for holiday traffic, refine your marketing strategy, and boost sales with this chronological guide.
- Proven month-by-month tips
- Checklist you can use every year
- Tested tactics from the front lines of online retail
Make this your best Black Friday yet. Explore the guide now.
What’s included in the guide?
Summertime prep
Foundational practices and checks to ensure you’re ready to ramp up.
Autumn alignment
Fine-tune the details in advance for a fast, high-converting website.
Win Black Friday
Learn what you should be doing during Black Friday to maximize your success.
One checklist to rule them all
Prep in real time
Check off critical details in the months leading up to Black Friday and after your sale concludes.
Download our Black Friday checklist to prep, launch, and wrap up your biggest sales event of the year without missing a beat.
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