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WordPress Guide → Vs → Migrate From Webflow
How to migrate from Webflow to WordPress
Switching platforms isn’t always simple—but if you’re outgrowing Webflow or need more flexibility, WordPress is a powerful next step. You won’t find a one-click migration tool, but with the right approach, you can transfer your content, design, and features without sacrificing performance or user experience.
Let’s walk through how to migrate from Webflow to WordPress in a way that’s thorough, beginner-friendly, and SEO-conscious.
Step 1: Prepare your Webflow site and hosting environment
Let’s walk through how to migrate from Webflow to WordPress in a way that’s thorough, beginner-friendly, and SEO-conscious.
Back up your Webflow site
Log into Webflow and download all of your site’s exportable data. This includes HTML, CSS, JS, and assets for static content. If you use Webflow CMS, export your blog content as a CSV file.
Also take screenshots of key page layouts and interactions—these will help when recreating the site’s appearance in WordPress. There’s no built-in backup feature in Webflow beyond exporting, so make sure your local files are well-organized.
Choose your WordPress hosting
Pick a WordPress-compatible hosting provider with reliable performance, security, and support. Look for one-click WordPress installation, SSL certificate support, and scalable resources. If you’re planning a high-traffic or ecommerce site, choose a plan that allows for growth and includes backups and staging environments.
Install WordPress
Most hosting providers let you install WordPress with a single click from their control panel.
Alternatively, you can install it manually by uploading WordPress files to your server and configuring the database using cPanel or FTP. Once installed, log into your WordPress dashboard and confirm everything is working before moving on.
Step 2: Export content from Webflow
Webflow doesn’t have a direct migration feature, so you’ll need to export each type of content manually.
Export static pages
In Webflow, go to the “Export Code” section of your project. Download your site’s static HTML, CSS, JS, and images. These files will help you rebuild pages manually in WordPress. Each page will be in its own HTML file—open them in a browser or code editor to copy the content when creating WordPress pages.
Export blog content
If your Webflow site uses CMS Collections for blog posts or dynamic content, you can export these as a CSV file:
- From the Webflow Editor, go to the CMS tab.
- Click the collection you want to export.
- Choose “Export as CSV.”
You can clean up the CSV file in a spreadsheet app to match WordPress import standards—make sure your column headers are labeled clearly (title, date, content, etc.).
Download all media
If your images weren’t included in the export folder, open your Webflow site in the browser and use right-click > Save As to download them manually. You can also use browser developer tools to find image paths and download them directly. Organize everything into folders so it’s easy to upload later.
Step 3: Choose a WordPress theme and essential plugins
To recreate your Webflow site’s look and feel, you’ll need a flexible theme and a few key plugins.
Find a theme that matches your Webflow layout
Start with a lightweight, customizable theme like Astra, Kadence, or GeneratePress. These themes offer full design control and work well with page builders. If you want visual control like Webflow, install a page builder plugin such as Elementor, Spectra, or Beaver Builder.
Install plugins to support content import and functionality
Install these commonly used plugins:
- WP All Import to import blog content from CSV files.
- Webflow Pages Plugin to embed live Webflow pages in WordPress (useful for gradual migration).
- Contact Form 7 or WPForms for forms.
- Yoast SEO or Rank Math for search optimization.
- Smush or ShortPixel to compress images and maintain speed.
Step 4: Import content into WordPress
Once you’ve prepared the content, bring it into WordPress page by page and post by post.
Recreate pages
- Go to Pages > Add New in the WordPress dashboard.
- Use the Block Editor (Gutenberg) or your page builder to replicate each Webflow page.
- You can copy and paste HTML from the Webflow export, but you’ll often get better results by recreating the design using blocks. Refer to your screenshots and use similar layout elements—columns, spacers, image blocks, and buttons—to rebuild the visual structure.
Import blog posts
Use the WP All Import plugin to map your CSV file columns to WordPress fields. For example, map your “title” column to post titles, “body” to post content, and “publish_date” to the date.
You can also import featured images if you include a URL column and upload the images to your WordPress Media Library in advance.
Upload images and assets
From the dashboard, go to Media > Add New and upload all your images. Then edit your pages and posts to replace old Webflow image paths with the new WordPress URLs.
If your images were previously optimized, double-check their compression to avoid performance issues.
Step 5: Customize your WordPress site
Once your content is in place, focus on recreating the user experience and functionality of your old site.
Configure the theme
Adjust the theme settings via Appearance > Customize.
- Update the logo
- Set your fonts and colors
- Define layout preferences.
If your theme supports header and footer builders, rebuild those areas to match your Webflow design.
Rebuild interactions and animations
Webflow makes animation easy, but WordPress can match it with plugins or custom code. Use Animate Blocks for entrance animations, or apply motion effects in Elementor.
For scroll-based animations, consider Scrollsequence or manually integrate GSAP if you’re code-savvy.
Add widgets and plugins for advanced features
Replace Webflow features like tabs, sliders, and modal windows with WordPress equivalents. Most modern themes and page builders include these by default, or you can find dedicated plugins in the WordPress Plugin Directory.
Step 6: Optimize URLs and SEO
Preserve your site’s rankings and usability by replicating the structure and metadata from Webflow.
Set permalink structure
In WordPress, go to Settings > Permalinks and select “Post name.” This creates clean, SEO-friendly URLs. If your Webflow URLs had a different format, you may need to create custom slugs or redirects.
Set up redirects
Install the Redirection plugin to create 301 redirects from your old Webflow URLs to their new WordPress versions. This prevents 404 errors and retains link equity from other sites.
Install an SEO plugin
Use Rank Math or Yoast to manage page titles, descriptions, Open Graph tags, and schema markup. Configure your sitemap and submit it to Google Search Console to ensure your new pages are indexed properly.
Step 7: Point your domain to WordPress
When you’re satisfied with the new site, it’s time to take it live.
Change DNS records
Log into your domain registrar and update the A record to point to your WordPress server’s IP address. Alternatively, update the nameservers if you’re switching DNS hosts entirely.
Changes may take a few hours to propagate, so plan for downtime.
Test everything
Once the domain is live, visit the site and test all functionality: navigation, forms, links, media, and mobile responsiveness. Run an SEO audit using a tool like Ahrefs or Screaming Frog to find any remaining broken links or crawl issues.
Bonus: Design automation with Udesly
If you built your site in Webflow using CMS collections and want a faster migration method, consider using Udesly.
Udesly offers a Chrome extension and theme adapter that can convert a Webflow export into a WordPress-compatible theme. It works best if your Webflow site was structured properly with classes and CMS logic in place.
You’ll need a starter theme, Udesly Adapter, and basic knowledge of how WordPress themes work. This is an advanced option, but a major timesaver for developers handling complex Webflow builds.
Post-launch checklist for a smooth transition
Once your site is live, these final steps will help you avoid issues and maintain performance.
Set up backups and security
Install a plugin like UpdraftPlus for automatic backups. For security, use Wordfence or Sucuri Security to monitor for malware and login attempts.
Monitor site speed and performance
- Use GTmetrix, PageSpeed Insights, or Pingdom to test load times.
- Compress images.
- Use a caching plugin like W3 Total Cache
- Enable lazy loading where needed.
Update internal links
Check that all internal links are updated to point to the correct WordPress pages. Install Broken Link Checker to find and fix any leftover links from Webflow.
Webflow to WordPress FAQ
Next steps for migrating from Webflow to WordPress
Migrating from Webflow to WordPress takes time, but it gives you more freedom to scale, customize, and optimize your site for long-term growth.
If you’re ready to start, begin by backing up your Webflow site. Then just walk through the process, one step at a time.
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