Table of contents

What you need before getting started Option 1: Use Zapier to connect Kadence Form to Salesforce Option 2: Use Salesforce Web-to-Lead with Kadence Forms Option 3: Use a third-party integration plugin Mapping Kadence fields to Salesforce fields Benefits: Why integrate WordPress forms with Salesforce? Getting started

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WordPress Guide → Development → Kadence Form To SalesForce

How to integrate a WordPress Kadence form to Salesforce

Kadence Forms make it easy to capture leads on your WordPress site—but if you want that data to land in Salesforce automatically, you’ll need to bridge the gap. Thankfully, there are multiple ways to connect the two systems, ranging from no-code automations to API-level integrations.

Let’s look at the best ways to connect a Kadence Form to Salesforce, with step-by-step instructions and plugin recommendations.

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What you need before getting started

To complete the integration, make sure you have:

WordPress with the Kadence Blocks plugin installed
A published Kadence Form with the fields you need
A Salesforce account (Professional or higher recommended)
(Optional) Kadence Blocks Pro for webhook support

Option 1: Use Zapier to connect Kadence Form to Salesforce

Zapier is one of the most beginner-friendly ways to automate form submissions into Salesforce.

Step 1: Add webhook support to your Kadence Form

If you’re using Kadence Blocks Pro, you can enable the “Webhook URL” option inside the form settings. If not, install a plugin like WP Webhooks to trigger form submissions.

Step 2: Set up a new Zap in Zapier

Choose Webhooks by Zapier as the trigger app.
Select Catch Hook and copy the generated webhook URL.

Step 3: Add the Zapier webhook to your Kadence Form

In the Kadence Form settings, paste the webhook URL in the webhook action area and publish your changes. Submit a test form to send data to Zapier.

Step 4: Connect Salesforce as the action

Choose Salesforce as the action app.
Pick the “Create Lead” or “Create Contact” action depending on your needs.
Map each Kadence form field to a Salesforce field.

Step 5: Test and activate your Zap

After a successful test, activate your Zap to automate lead creation in Salesforce every time someone submits your form.

Option 2: Use Salesforce Web-to-Lead with Kadence Forms

This native method sends form data directly into Salesforce without third-party tools.

Step 1: Create a Web-to-Lead form in Salesforce

In Salesforce, go to Setup > Web-to-Lead and create a new form. Select the fields you want and generate the HTML. Copy the form’s POST URL and field names.

Step 2: Configure your Kadence Form to send data

In the Kadence Form settings, enable webhook submissions.
Use the Salesforce Web-to-Lead URL as the destination.
Map each field using the exact field names from Salesforce (e.g., first_name, last_name, email).

Step 3: Test and verify the integration

Submit a test form on your site and check Salesforce for a new lead. Troubleshoot any field mismatches by reviewing the field names and checking the network request logs.

Option 3: Use a third-party integration plugin

These plugins make Salesforce integration easier by providing automation tools or built-in connectors.

Uncanny Automator

Uncanny Automator is a powerful automation plugin that lets you build “recipes” to connect plugins, forms, and external services. You can set up a trigger based on a Kadence Form submission and send that data to Salesforce via webhook or Zapier.

The free version supports basic actions, while the pro version unlocks webhook and CRM integrations.

Unique features:

Native support for Kadence Forms
Powerful conditional logic
Flexible triggers across many WordPress plugins

Starting at: Free (Pro starts at $149/year)

WP Fusion

WP Fusion is a premium CRM connector that links WordPress users and form submissions with platforms like Salesforce. It offers advanced field mapping, user segmentation, and tag-based automations.

WP Fusion supports Kadence Forms indirectly via hooks and supports syncing form data as user metadata or CRM contacts.

Unique features:

Bi-directional syncing with Salesforce
Tag-based user tracking
Deep integration with WooCommerce, LMS, and membership plugins

Starting at: $247/year

Bit Integrations

Bit Integrations is a lightweight plugin built specifically to connect WordPress forms with CRMs and marketing platforms. It offers a native Kadence Forms integration and a direct Salesforce connector—no Zapier needed. It’s one of the easiest and most affordable ways to push form data into Salesforce.

Unique features:

Direct Salesforce integration
Native Kadence Forms support
Intuitive visual flow builder

Starting at: Free (Pro adds more integrations)

Zoho Flow

Zoho Flow is a lesser-known alternative to Zapier that offers multi-step automation flows. While it’s branded for Zoho, it supports Salesforce as both a trigger and action and can be used with Kadence Forms via webhook triggers. It’s ideal for teams already using Zoho tools alongside Salesforce.

Unique features:

Drag-and-drop flow editor
Multi-app automation paths
Affordable pricing for complex automation

Starting at: Free (Paid plans start at $10/month)

Mapping Kadence fields to Salesforce fields

Proper field mapping is critical for a successful integration:

Match field names exactly as they appear in Salesforce (first_name, company, etc.).
Include all required fields that Salesforce needs for leads or contacts.
Use hidden fields in your Kadence Form to pass values like source, campaign, or tags.

If you’re using tools like WP Fusion or Uncanny Automator, they’ll typically guide you through the field-mapping process during setup.

Benefits: Why integrate WordPress forms with Salesforce?

Integrating Kadence Forms with Salesforce isn’t just about saving time—it can have a measurable impact on business performance.

Improves lead response time by automatically routing submissions to your sales team or workflows.
Reduces data entry errors by eliminating manual copy-paste tasks.
Enables smarter marketing automation by tagging leads, assigning campaigns, or segmenting contacts instantly.
Boosts team productivity by keeping all lead data in one place—from web to CRM to pipeline.

You also gain clearer reporting across the full customer journey—from website click to closed sale.

Next steps for integrating Kadence Forms with Salesforce

Connecting your WordPress Kadence Forms to Salesforce is a simple way to automate lead capture and supercharge your sales process. Whether you choose a tool like Zapier, use Salesforce’s native Web-to-Lead, or install a third-party plugin, you’ll save time and boost accuracy.

Not sure where to start? Try Bit Integrations if you want a free plugin-based solution, or go with Zapier for the most beginner-friendly option.

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