Table of contents

What are push notifications?Benefits of push notificationsHow to set up WordPress push notificationsHow to send push notificationsOther push notification pluginsNext steps

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WordPress Guide → Push Notifications

WordPress push notifications

Want to reach your audience even when they’re not on your site? There’s a simple way to keep them engaged, drive return visits, and get your latest content in front of the right people—no email list required. Ready to take a closer look?

What are push notifications?

Push notifications are short messages that pop up on a user’s desktop or mobile device, even when they’re not actively browsing your site. These alerts are sent directly from your website through the browser, making them a powerful tool for staying connected with visitors after they’ve left.

Unlike email or SMS, users don’t have to provide personal info—they just click “Allow” when prompted. That one-click opt-in makes push notifications an easy win for growing engagement and boosting conversions.

Benefits of push notifications

Adding push notifications to your WordPress site gives you a fast, direct way to re-engage users. Here’s what makes them worth it:

Instant delivery: Messages are sent and received in real-time, which is ideal for announcements, promotions, or time-sensitive content.
Higher engagement: Click-through rates for push notifications often outperform email because they’re shorter, more immediate, and less intrusive.
No inbox competition: Your message doesn’t compete with dozens of unread emails. It shows up front and center on the user’s screen.
Easy opt-in: Users don’t need to enter their email address or phone number—just one click and they’re subscribed.
Cross-device support: Reach users on both mobile and desktop without building an app or collecting device info.

How to set up WordPress push notifications

The easiest way to get started is with PushEngage, a leading push notification service that integrates directly with WordPress. Here’s how to set it up:

Create a PushEngage account. Sign up at PushEngage.com and choose a plan (free and paid options available).
Install and activate the plugin. In your WordPress dashboard, go to Plugins → Add New, search for “PushEngage,” then install and activate it.
Connect your account. After activation, go to the PushEngage settings in your WordPress dashboard and connect your site using the API key from your PushEngage account.
Customize the opt-in prompt. Choose how and when to ask visitors to subscribe—on page load, after a delay, or when they scroll.
Verify and test. Send a test notification to make sure everything is working and your site is properly connected.

If you’re launching your first WordPress site, chances are a shared server or a VPS will provide you with enough processing power and customization for your site’s needs. Just be sure to choose a web hosting provider that provides:

How to send push notifications

Once your setup is complete, sending notifications is simple:

Log in to PushEngage. Use your PushEngage dashboard (not WordPress) to manage and send campaigns.
Create a new notification. Click “Create New Notification” and enter your title, message, URL, and optional image.
Target your audience. Choose whether to send to all subscribers or a specific segment (like users who visited a certain page).
Schedule or send immediately. You can publish your notification right away or schedule it for a later time.
Track performance. Use built-in analytics to measure clicks, conversions, and delivery rates.

Other push notification plugins

PushEngage isn’t the only option—here are three more WordPress-friendly plugins worth checking out:

OneSignal: A popular free service that supports unlimited notifications with advanced features like automation, A/B testing, and user segmentation.
Webpushr: Easy to use with a generous free tier, Webpushr lets you send rich push notifications and integrates with WooCommerce for abandoned cart alerts.
WonderPush: Offers fast setup and real-time messaging with audience targeting and automation features, plus GDPR compliance built-in.

Upgrade your WordPress experience

Push notifications give you a direct line to your visitors—no email required. If you’re looking to boost traffic, engagement, and conversions, it’s time to add them to your site. Start by setting up PushEngage and test your first campaign today.

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