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WordPress Guide → Plugins → Newsletter
9 best newsletter plugins for WordPress [2026]
Building relationships with your audience is crucial. One of the most impactful methods to sustain that connection is through newsletters. A WordPress newsletter plugin is a key resource that allows you to create, manage, and distribute email campaigns directly from your website. These plugins simplify the process of gathering subscriber information while allowing you to send relevant content that resonates with your audience.
To assist you in making an informed choice, we’ve curated a comparison of the 9 leading newsletter plugins for WordPress [2025]. Each option presents distinct features to improve your email marketing approach. Below is a comparison table showcasing essential functionalities:
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| Plugin | User-Friendliness | Customization | Analytics | Integration Options |
|---|---|---|---|---|
| MailPoet | High | Extensive | Real-time | WooCommerce |
| Newsletter | Moderate | Customizable | Basic | Various |
| Mailchimp for WordPress | High | Limited | Advanced | Mailchimp |
| OptinMonster | Easy | Flexible | Comprehensive | Multiple |
| HubSpot WordPress Plugin | Moderate | Moderate | Robust | HubSpot |
| Brevo (formerly Sendinblue) | High | High | Detailed | Many |
| Icegram Express | Easy | Basic | Limited | Various |
| Mailster | Moderate | Extensive | Good | Multiple |
| Sender | High | Flexible | Advanced | Many |
With the right newsletter plugin, you can effectively nurture your leads, enhance engagement, and drive conversions. Selecting a plugin that aligns with your business objectives is essential, and our top selections cater to diverse needs while ensuring a smooth user experience.
1. MailPoet
MailPoet is an intuitive newsletter plugin designed specifically for WordPress, offering a wealth of customization options for effective email marketing campaigns. Its seamless integration with WooCommerce makes it particularly advantageous for online retailers. Some standout features include:
- Drag-and-drop email designer for effortless layout creation
- Automated welcome messages to foster engagement with new subscribers
- Segmentation and targeting functionalities for tailored campaigns
- Responsive email templates that ensure visual appeal on any device
Strengths: MailPoet’s user-friendly interface, combined with robust features, empowers users to create compelling email campaigns with ease. The ability to automate processes and segment audiences enhances marketing effectiveness.
Challenges: While it excels in many areas, advanced users might find that certain configurations are necessary to unlock the full potential of the plugin, which can lead to a steeper learning curve.
Pricing: A free version is available, with premium plans starting at $15/month, allowing users to select the option that best fits their needs and budget.
2. Newsletter
The Newsletter plugin is a streamlined tool designed for those who prefer to manage their email marketing with minimal complexity. Its straightforward approach makes it an excellent choice for users seeking efficiency. Key features include:
- Subscription widget for easy user sign-ups
- Drag-and-drop composer for email creation
- Basic analytics to monitor campaign performance
- Integrations with various services to enhance functionality
Strengths: The simple interface is particularly well-suited for beginners in email marketing, providing essential tools without overwhelming users with complexity.
Challenges: For seasoned marketers, the plugin’s limited advanced features might not meet their expectations, potentially necessitating additional tools for comprehensive campaigns.
Pricing: A free version is available, while premium features begin at $69/year, catering to different user requirements.
3. Mailchimp for WordPress
Mailchimp for WordPress serves as an effective integration tool, allowing users to link their WordPress site with Mailchimp’s powerful marketing capabilities. Key features include:
- Seamless integration with Mailchimp for straightforward management
- Customizable signup forms to attract and engage subscribers
- Advanced reporting tools for detailed insights
- Automation workflows for efficient email marketing campaigns
Strengths: This plugin is ideal for users already utilizing Mailchimp, facilitating a smooth integration that leverages Mailchimp’s extensive marketing tools.
Challenges: Users may find that customization options are somewhat limited compared to other plugins, which could hinder the creation of highly tailored campaigns.
Pricing: The plugin is free to use, but additional features are available through Mailchimp’s paid plans, providing flexibility for varying needs.
4. OptinMonster
OptinMonster is a dynamic tool designed for crafting engaging email campaigns through a variety of opt-in forms. Renowned for its intuitive design and extensive integration options, its key features include:
- Drag-and-drop builder for creating custom forms
- Exit-intent technology to capture visitors before they leave
- In-depth analytics for tracking and optimizing campaign performance
- Multiple integration choices for connecting with other platforms
Strengths: OptinMonster is a feature-rich solution that excels in lead generation and converting visitors into subscribers, making it a powerful asset for marketers.
Challenges: New users might find the breadth of features overwhelming, requiring time to fully explore and utilize the capabilities available.
Pricing: Plans begin at $14/month, and a free trial is offered, allowing users to test the platform before committing to a paid plan.
5. HubSpot WordPress Plugin
The HubSpot WordPress Plugin provides a comprehensive solution for managing email marketing alongside customer relationships, benefiting from seamless integration with HubSpot’s CRM. Key features include:
- Built-in CRM for centralized contact management and tracking
- Email automation to effortlessly engage with customers
- Detailed analytics for monitoring user interactions
- Lead capture forms to expand your subscriber base
Strengths: This plugin is particularly advantageous for users looking for a robust combination of CRM and email marketing tools, making it easier to manage customer relationships and campaigns in one place.
Challenges: Some users may encounter a complex setup process, which could require additional time and effort to fully integrate and utilize all features.
Pricing: The basic version is free to use, with advanced features accessible through HubSpot’s premium plans, catering to various marketing needs.
6. Brevo (formerly Sendinblue)
Brevo is a powerful email marketing plugin that offers extensive customization options and detailed analytics. It caters to a wide array of email marketing needs. Key features include:
- Drag-and-drop builder for seamless email design
- Transactional email capabilities for order confirmations and notifications
- Advanced segmentation for targeted and effective campaigns
- Automation workflows to streamline marketing efforts
Strengths: Brevo provides comprehensive features that are ideal for managing complex email marketing strategies, allowing for detailed targeting and personalization.
Challenges: New users might experience an initial learning curve due to the plugin’s extensive features, which may take time to master.
Pricing: A free tier is available, with paid plans starting at $25/month, allowing users to select options that align with their budget and requirements.
7. Icegram Express
Icegram Express is an approachable email marketing plugin that emphasizes simplicity and essential customization options. It provides the fundamental features necessary for novice marketers. Key features include:
- Simple email builder for quick setup and deployment
- Basic analytics to monitor campaign effectiveness
- Integration with popular platforms for enhanced functionality
- Responsive templates that ensure a consistent look across devices
Strengths: Icegram Express is a straightforward solution that is particularly suited for those new to email marketing, providing essential tools without unnecessary complexity.
Challenges: The limited advanced features may restrict growth opportunities for more experienced marketers, potentially necessitating additional tools as campaigns evolve.
Pricing: A free version is available, with premium options starting from $39/year, offering flexibility for users at different stages of their marketing journey.
8. WP Mailster
WP Mailster presents a balanced approach, combining moderate ease of use with extensive customization options for email campaigns. It serves as a versatile choice for marketers. Key features include:
- Drag-and-drop editor for user-friendly email design
- Automation workflows for effective campaign management
- Detailed reporting for insightful analytics on campaign performance
- Multiple integrations to expand capabilities and connect with other tools
Strengths: Mailster offers flexibility for creating and managing diverse email campaigns, making it suitable for various marketing strategies..
Challenges: Some users might find the interface less intuitive than other options, which could affect their initial experience.
Pricing: A one-time payment of $59 grants a single site license, making it an economical choice for long-term use.
9. Sender
Sender is a high-performance email marketing plugin that delivers advanced customization and comprehensive analytics. It caters to users seeking a robust solution for their email campaigns. Key features include:
- Drag-and-drop editor for straightforward email creation
- Automation workflows to optimize marketing efficiency
- Advanced segmentation for targeted messaging
- Detailed reporting to measure and analyze campaign success
Strengths: Sender is a powerful tool designed for managing and optimizing email marketing efforts, making it ideal for businesses focused on growth and engagement.
Challenges: The extensive feature set may require some time to master, which could be a consideration for those new to email marketing.
Pricing: A free plan is available, with premium plans starting at $10/month, providing options suitable for varying budgets and needs.
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Additional resources
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