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WordPress Guide → Images → WebP
How to use WebP images in WordPress
One of the easiest ways to improve your site loading time is to serve smaller images using an image format that handles image compression better. One of the newer image formats for dealing with site optimization is WebP. The WebP image format typically will produce an image that is 30% smaller than the JPG version.
There are a number of plugins that will handle WebP image conversion for your site.
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JetPack
Jetpack is a plugin with a service that will handle WebP image conversion on the fly for all images on your site for users on your website using browsers that support the WebP image format.
EWWW Image Optimizer
EWWW Image Optimizer is a plugin that has a large number of features and optimizes all site images to WebP using the bulk optimizer. If you are using the Cache Enabler plugin for a full-page cache you can use the serve WebP feature that it includes.
Imagify
The Imagify plugin includes a service that deals with WebP image conversion. Imagify includes the option to keep your original images before being optimized as well as keeping a separate image optimized version of the WebP image version.
ShortPixel
The ShortPixel plugin includes a service that will optimize site images and WebP image conversion. ShortPixel also has on-the-fly image conversion using their CDN. ShortPixel also includes integration in the Autoptimize plugin for the ShortPixel CDN supporting on-the-fly image conversion for WebP and AVIF image formats.
WebP Express
The last plugin that is going to be covered is Webp Express. The WebP Express plugin will allow you to bulk convert site images to the WebP image format and then serve those out on the site without much setup.
Getting started with WebP images in WordPress
If you care about having a fast site for your site users then being able to serve out a WebP image version will improve your site load time.
And when you’re ready to take the training wheels off your WordPress site, upgrade to professional hosting and see how better speeds, security, and reliability provide a foundation for a website and a brand that people find engaging and trustworthy. Liquid Web’s WordPress hosting options configure business-class servers and support plans specifically for WordPress websites.
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Additional resources
What is WordPress? →
A complete beginner’s guide to WordPress.org
Adding images and gallery images to WooCommerce products →
Learn how to add images and galleries to WooCommerce products to enhance visual appeal, improve user experience, and boost sales.
What is managed WordPress hosting? →
Discover how an added layer of support takes server IT off your shoulders
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Luke Cavanagh, Strategic Support & Accelerant at Liquid Web, is one of the company’s most seasoned subject matter experts, focusing on web hosting, digital marketing, and ecommerce. He is dedicated to educating readers on the latest trends and advancements in technology and digital infrastructure.