Comparing Wix vs. WordPress: 10 differences to know in 2026

5. Wix vs WordPress: support and maintenance

Wix support and maintenance

Because Wix is a closed source hosting platform, all support and maintenance of site and platform tools are provided by Wix.

The Wix Support Center provides a comprehensive library of helpful articles, tutorials, and videos to help users with any issues they may have.

Additionally, their customer service team is available via phone or email for personalized assistance when needed. Additional support options are available for premium plans.

AppSharp has released an app called Site Booster that helps users monitor and maintain their websites.

Site Booster, which has a limited free version and a premium version, automatically checks for broken links, missing images, and other potential issues that can affect a site’s performance.

WordPress support and maintenance

WordPress and WooCommerce sites require dedicated support and maintenance for optimal performance.

Keeping WordPress updated to the latest version can help to ensure the website is secure, up-to-date, and running smoothly.

It’s also important to have backups of your site’s data and content just in case the worst happens.

Having a maintenance plan in place can help ease the burden of upkeep. Managed hosting with Liquid Web offers an enhanced level of support and maintenance to keep your WordPress and WooCommerce site running smoothly and reliably.

With a managed hosting plan, you get access to experienced WordPress engineers who can provide technical support 24/7, automated backups so you don’t have to worry about data loss, and managed upgrades to make sure your site is always running the latest version.

6. Wix vs WordPress: performance

Wix performance

Wix sites are hosted exclusively on Wix’s servers, which means your site’s performance is tied to their infrastructure. While Wix has made significant improvements to their hosting environment in recent years, there are still limitations when it comes to speed optimization.

Load times on Wix can be slower than WordPress sites on premium hosting, especially as your site grows in size and complexity. Wix does offer automatic CDN integration which helps distribute your content across global servers, improving load times for visitors around the world.

One advantage of Wix’s controlled environment is that they handle all server-side optimizations automatically. You don’t need to worry about caching, compression, or other technical aspects of site performance. However, this also means you have fewer options to fine-tune your site for maximum speed.

WordPress performance

WordPress performance can vary dramatically depending on your hosting provider, theme, and plugins. With the right configuration, WordPress sites can achieve blazing-fast load times that outperform Wix.

When paired with quality managed hosting like Liquid Web, WordPress sites benefit from server-side optimizations, advanced caching solutions, and content delivery networks that dramatically improve site speed. WordPress also gives you greater control over performance through optimization plugins that can compress images, minify code, and implement other speed-boosting techniques.

The open-source nature of WordPress means you can endlessly tweak and optimize your site for peak performance. However, this flexibility also means you need to be more proactive about monitoring and optimizing your site’s speed compared to the more automated Wix platform.

7. Wix vs WordPress: SEO and marketing

Wix SEO and marketing

Wix has significantly improved its SEO capabilities in recent years, offering built-in tools that make it easier for beginners to optimize their websites. The Wix SEO Wiz provides personalized step-by-step plans to help improve your site’s visibility in search engines.

With Wix, you can customize meta titles and descriptions, create SEO-friendly URLs, add alt text to images, and generate sitemaps automatically. Wix also integrates with Google Search Console and provides built-in analytics to track your site’s performance.

For marketing, Wix offers email marketing tools, social media integrations, and the ability to create and manage paid advertising campaigns directly from your dashboard. Their all-in-one marketing solution makes it convenient for small business owners who want to handle everything in one place.

However, Wix’s SEO capabilities still have limitations compared to WordPress. Advanced SEO tactics may be difficult or impossible to implement without custom coding, which Wix restricts.

WordPress SEO and marketing

WordPress is widely considered the gold standard for website SEO. With powerful plugins like Yoast SEO, Rank Math, and All in One SEO Pack, WordPress users have access to comprehensive tools that cover every aspect of on-page and technical SEO.

WordPress allows complete control over your website’s code, making it possible to implement advanced SEO strategies that aren’t available on Wix. You can customize robots.txt files, implement schema markup, create custom taxonomies, and optimize your site structure for optimal crawling and indexing.

The WordPress ecosystem also offers specialized marketing plugins for email marketing, social media management, conversion optimization, and analytics. These plugins can be combined to create powerful marketing automation workflows tailored to your specific business needs.

With WordPress, you’re not limited by the platform’s built-in capabilities. If there’s an SEO or marketing strategy you want to implement, chances are there’s a plugin or custom solution available.

8. Wix vs WordPress: security

Wix security

Since Wix manages all aspects of hosting and maintenance, security is largely handled for you. This closed ecosystem approach means Wix takes responsibility for protecting your site against common threats like malware, DDoS attacks, and security breaches.

Wix automatically implements SSL certificates for all sites, ensuring encrypted connections for your visitors. They also handle security updates and patches behind the scenes, so you don’t need to worry about keeping software components up to date.

The downside to Wix’s approach is that you have limited visibility into security measures and fewer options for implementing custom security solutions. If you have specific compliance requirements or security needs, Wix may not offer the flexibility you require.

WordPress security

WordPress security requires more active management but offers greater flexibility and control. As an open-source platform, WordPress faces more security challenges, but also benefits from a vast community constantly working to identify and address vulnerabilities.

With WordPress, you’re responsible for keeping your core software, themes, and plugins updated to prevent security breaches. However, managed WordPress hosting providers like Liquid Web handle many security aspects automatically, including malware scanning, vulnerability patching, and brute force protection.

WordPress offers numerous security plugins like Wordfence, Sucuri, and iThemes Security that provide advanced protection features such as two-factor authentication, activity monitoring, and firewall rules. These tools give you enterprise-level security options that simply aren’t available on Wix.

For businesses with specific security requirements, WordPress provides the flexibility to implement custom security measures and comply with industry-specific regulations.

9. Wix vs WordPress: app markets

Wix app market

The Wix App Market offers over 300 applications that can be integrated into your Wix website. These apps provide additional functionality ranging from marketing tools and social media integrations to booking systems and online forms.

Wix apps are designed specifically for the Wix platform, ensuring seamless integration and consistent user experience. Most apps can be installed with just a few clicks and require minimal configuration to get up and running.

While the Wix App Market covers many common business needs, it’s significantly smaller than the WordPress plugin ecosystem. This means you might encounter limitations if you need specialized functionality or integrations with niche services.

Wix also maintains strict control over their app marketplace, which means fewer security concerns but also fewer options compared to WordPress’s open ecosystem.

WordPress plugin ecosystem

WordPress boasts an extensive plugin library with over 59,000 free plugins available in the WordPress.org repository alone, plus thousands more premium options. This vast ecosystem allows you to extend your website with virtually any functionality imaginable.

Popular WordPress plugins like WooCommerce, Elementor, Contact Form 7, and Yoast SEO have millions of active installations and robust development communities. Whatever your business needs, there’s likely a WordPress plugin available to address it.

The open nature of the WordPress ecosystem means plugins vary in quality and security. While this requires more diligence when selecting plugins, it also means you have access to innovative solutions from developers around the world.

WordPress also excels at integrating with third-party services and APIs, making it the preferred choice for businesses that rely on multiple software tools and services.

10. Wix vs WordPress: blogging

Wix blogging capabilities

Wix offers a built-in blog feature that covers the basics of content publishing. You can create and schedule posts, add images and videos, enable comments, and organize content with tags and categories.

For casual bloggers or businesses that blog occasionally, Wix’s blogging tools are adequate and easy to use.

However, Wix’s blogging capabilities lack the depth and flexibility of WordPress. Content organization options are limited, and you may find yourself restricted when trying to implement advanced blogging features or custom post structures.

WordPress blogging capabilities

WordPress began as a blogging platform and has evolved into a complete CMS while maintaining its superior blogging functionality. It offers unmatched flexibility for content creation, organization, and distribution.

With WordPress, you get powerful content management tools including custom post types, taxonomies, and meta fields. You can create complex content structures, implement advanced formatting, and manage large volumes of content with ease.

WordPress excels at content organization with hierarchical categories, tags, custom taxonomies, and archive pages. The platform also offers robust revision history, allowing you to track changes and restore previous versions of your content.

For serious bloggers and content-focused businesses, WordPress provides advanced features like content scheduling, author management, private content, and extensive content filtering and search capabilities that Wix simply can’t match.

Wix vs WordPress: Comparison table