How to build WordPress landing pages for higher conversions

How to create a landing page in WordPress

When building a landing page in WordPress, you can choose between using the WordPress built-in page editor or a plugin.

Option 1: Make a landing page in the WordPress editor

The native WordPress block editor offers a surprisingly powerful way to create landing pages, especially if you know how to leverage block patterns and templates. Here’s how to get started:

Navigate to “Pages” → “Add New” in your WordPress dashboard.

Click the blue “+” button in the top-left corner and navigate to “Patterns” > “All” > “Explore all patterns” to browse all available patterns.

Look for patterns labeled “Call to Action” or “Banners” – these often include pre-designed sections that are ideal for landing pages.

Once you’ve added your chosen pattern, customize the:

• Headline and copy.
• Button text and colors.
• Background images.
• Spacing and layout.

To remove distracting navigation elements, select a “blank” or “canvas” template from the Page settings sidebar. This gives you a clean slate without headers or footers.

For multiple landing pages with similar layouts, you can save your design elements as a pattern. After designing your page, click the three dots in the top-right corner, select “Create pattern”.

Name your pattern, e.g. “Landing page CTA” and ensure the option for “Sync this pattern across multiple locations” is enabled to access the design anytime when building other landing pages on the site.

While the block editor might seem basic at first, you can enhance its capabilities with custom CSS for more advanced styling. Check out our guide on adding custom CSS to WordPress for detailed instructions.

The block editor works well for simple landing pages, but consider its limitations:

• Basic form functionality.
• Limited animation options.
• Fewer pre-built sections compared to dedicated builders.
• More manual work is required for complex layouts.

Option 2: Use a landing page builder plugin

Dedicated landing page builder plugins offer the most straightforward path to creating high-converting pages. The WordPress plugin repository features numerous options specifically designed for landing page creation, each with drag-and-drop interfaces and conversion-optimized templates.

Popular landing page builder plugins include:

• SeedProd: Known for its extensive template library and marketing-focused features.
• Thrive Architect: Specializes in conversion optimization with built-in A/B testing.
• Elementor Landing Page Builder: Offers seamless integration with the Elementor ecosystem.
• OptimizePress: Features marketing automation integrations and membership capabilities.

These specialized plugins typically include:

• Pre-built, conversion-optimized templates.
• Drag-and-drop visual editing.
• Mobile-responsive designs.
• Built-in form builders and email marketing integrations.
• Pop-ups and countdown timers
• A/B testing capabilities

When choosing a landing page plugin, consider your needs carefully. While most offer free versions, premium features like advanced templates and marketing integrations usually require a subscription. Test the free version first to ensure the plugin matches your workflow before investing in a paid plan.

Option 3: Use a landing page builder

If you’re already using a page builder for your WordPress site, you can leverage these powerful tools to create landing pages that match your existing brand.

Each popular page builder offers distinct advantages for landing page creation:

Elementor

• Pros: Extensive landing page template library, popup builder included, detailed targeting options
• Cons: Can slow down page load times, premium version needed for advanced features

Divi Builder

• Pros: Advanced design control, built-in A/B testing, reusable design elements.
• Cons: Steeper learning curve, can leave shortcodes if deactivated

Beaver Builder

• Pros: Clean code output, lightweight performance, excellent stability
• Cons: Fewer templates compared to competitors, limited free version

WPBakery

• Pros: Front and backend editing, works with most WordPress themes
• Cons: Interface can feel dated, less intuitive for beginners

To create a landing page with your existing page builder:

1. Create a new page in WordPress.
2. Choose a blank or landing page template.
3. Import your site’s global styles for consistent branding.
4. Use the builder’s landing page-specific elements like forms, countdown timers, and pricing tables.

The main advantage of this approach is maintaining design consistency across your website while using tools you’re already familiar with. Most page builders also let you save your landing page designs as templates for future use.

Option 4: Use a web design service

If you want professional results without the learning curve, specialized WordPress design services can create high-converting landing pages for your business. Platforms like Codeable exclusively vet WordPress professionals, ensuring you work with experts who understand both design principles and WordPress technical requirements.

Benefits of hiring a design service:

• Professional optimization for conversions
• Custom coding for unique functionality
• Faster implementation than DIY
• Expert guidance on landing page strategy
• Ongoing support and maintenance options

Potential drawbacks:

• Higher upfront costs ($500-$2,500+ per page)
• Less direct control over design changes
• Potential ongoing maintenance fees
• Longer turnaround time for revisions

When choosing a design service:

• Review their landing page portfolio
• Check for WordPress-specific expertise
• Confirm they include mobile optimization
• Verify their experience with your chosen plugins
• Ask about post-launch support options

For the best results, provide your designer with clear goals, brand guidelines, and examples of landing pages you admire. Many services offer package deals for multiple landing pages, which can be cost-effective if you need several pages built.